Copyright © 2010 Egroup Services Ltd. [email protected] www.egroup.com.cy/
WEB MARKETING & SEO
Christos Pashiardis
CEO – Egroup
Copyright © 2010 Egroup Services Ltd. All rights reserved. www.egroup.com.cy/ [email protected]
TABLE OF CONTENTS
Internet and business changes
How do search engines work
A few examples
Google’s Algorithm
What is SEO
Internet Marketing
Web statistics
Links
Copyright © 2010 Egroup Services Ltd. All rights reserved. www.egroup.com.cy/ [email protected]
• First domain name registered for symbolics Inc.
15/03/1985
• 84.000.000 web sites
15/03/2010 • 9000
Approximately web sites exist
Cyprus
335.000 users
Source http://www.internetworldstats.com/eu/cy.htm
World Wide Web
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WATCH FOR MARKET CHARACTERISTICS
IRAN – SAUDI ARABIA
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Magazines
3.7 Hrs – 7 %
Markets: Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand
Universe (Sample): Top/Mid Management – 16,519,992 (1,473)
Source: Synovate AsiaBUS Survey June/July 2007
Internet
20.8 Hrs
TV
15.2 Hrs
Newspapers
5.9 Hrs
Radio
10.6 Hrs
No. of hours & time share on
each medium per week
19%
37%
27%
10%
7%
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OPEN UP TO NEW BUSINESS
Yes, no Geographic boundaries, 365
Days, 24 hours of operation
to serve
And sell
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How do search engines work
A few examples &
Google’s Algorithm
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SEARCH ENGINES MARKET SHARE
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"robot" or "spider"
software "crawls" the
Web to build lists of
words
Spider looks for words
on a page - html title
tags, metatags (key
words for indexing)
engine index "ranks"
or "weights" webpage
based on an algorithm
How do Search Engines Work
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What happens
when you enter a
search query on
Google?
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SEARCH EXAMPLE 1 - GOOGLE
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SEARCH EXAMPLE 2 - YAHOO
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WEB SITE SUBMISSION
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PageRank is a numeric value that represents how important a page is on the web
ANOTHER EXAMPLE…(1)
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ANOTHER EXAMPLE
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ANOTHER GREAT EXAMPLE…
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GOOGLE’S ALGORITHM
Domain Names & Age of a
domain name
Keyword phrases supported by PAID advert.
Keyword density
Landing pages, Title & Meta Description
Meta Keywords & Site popularity
Author & Anchors
Quality Content & Hidden code
from programmers
Changing Content
Site Map clean background
Links pointing to your site.- (VOTES)
Speed of Web site/ Server
Is your web site hosted in your GEO location?
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WATCH FOR THESE MISTAKES…
within the same IP (server), If you have many sites with the same web
host, cross-linking can indicate less of democratic web voting. Easy to
spot, easy to penalize.
Copyright violation - Google responds strongly
if you are reported. Ref. http://www.google.com/dmca.html
hiding links
Most (all-?) SE spiders can't read Flash content
Provide an HTML alternative.
Server Reliability - S/B >99.9% Speed, hosting provider.
Broken Links
Watch it for OOP – Over Optimising Penalty by Google.
Frequently submitting your site to Search Engines.
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ASK FOR HELP…
Check rankings
http://www.egroup.com.cy/cyprus-page-rank
Find your Niche market
•Age Groups
•Socioeconomic Status
•Country
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FORMS OF SEM (SEARCH ENGINE MARKETING)
Email Marketing
Paid Search Marketing Social Media
1 2
3
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PAID ADVERTISEMENT
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SOCIAL MEDIA
2006 2004
2002
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USE FACE BOOK PAGES
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FACEBOOK ADVERTISING
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CREATE LINKED ACCOUNTS…, CREATE GROUPS,
CONNECT
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EMAIL MARKETING…
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EMAIL MARKETING
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EMAIL MARKETING…
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SELECT FROM READY MADE TEMPLATES
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EMAIL RESPONSES
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WEB STATISTICS…USE THEM!
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WEB STATISTICS 001
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WEB STATISTICS 002
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ΤΟ ΜΗΝΥΜΑ ΤΗς ΠΑΡΟΥςΙΑςΗς ΜΟΥ
Το θεμέλιο έχει το μειονέκτημα ότι δεν φαίνεται
αλλά έχει το πλεονέκτημα ότι είναι η βάσις.
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EGROUP TECHNOLOGIES
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EGROUP’S SEO & PAGE RANK!
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CHRISTOS PASHIARDIS,
Thank You!
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PAGE RANK TECHNICAL EXAMPLE
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FORMULA LEVEL I – PROBLEM/001
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FORMULA LEVEL 2 - SOLUTION
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LINKS
http://www.egroup.com.cy/cyprus-search-engine-optimization.html
http://www.webceo.com/download/index.htm
http://s736.photobucket.com/albums/xx10/cyprusbestcompanies/
http://advertising.microsoft.com/learning-center/adexcellence/classroom
http://www.linkedin.com/myprofile?trk=hb_tab_pro
http://www.facebook.com/note.php?note_id=96761478337
http://twitter.com/clicktrue
http://www.homestead.com/
http://www.facebook.com/pages/Singapore/clickTRUE-Pay-Per-Performance-
Advertising-Services/12514461180?v=box_3
http://www.google.com/webmasters/checklist/
http://www.clicktrue.biz/promotions/search-engine-marketing-online-
advertising?utm_source=linkedin&utm_medium=cpc&utm_campaign=nov09promo
http://www.joomla1.5.youjoomla.info/younews/