Web Os Cloud Presentation

1

webOS, HP Cloud (and some stuff in between)

Damian HamiltonAPJ Cloud Consultant

26th July 2011

© Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 2

AGENDA

Cloud•Who is using it – is it hype?•Examples of cloud computing – did you know?•Characteristics of cloud

What’s driving cloud?

What is HP’s portfolio offering?

How do you determine a cloud opportunity?

Who can you need to talk to?


WHO IS USING CLOUD TODAY?


THE ENTERPRISE APP STORE

Most of you are probably consuming cloud resources today


TIME TO THINK


TIME TO THINK


TIME TO THINK


TIME TO THINK


Elastic Pay-Per-Use Networked

WHAT MAKES THESE SERVICES “CLOUD”

CORE ATTRIBUTES

Shared On-demand


MERGING OF ‘CONSUMER’ MARKETS

WEBOS & CLOUD

Consumer & Corporate will continue to merge:• App Store will be used by both

• Develop channel for private cloud apps

Cloud providers will increase “Salesforce” style SaaS• Public Cloud

• Private development also

Business’s will use Private cloud to host information of “value”, Client devices will need to be able to connect anywhere, anytime

http://www.apple.com/ipad/business/profiles/standard-chartered/

http://www.apple.com/ipad/business/profiles/standard-chartered/

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

1111

©2010 Hewlett-Packard Development Company

What’s driving Cloud?…And HP’s offering


“THE MEGA TRENDS”

Changing Workforce

2Technology

Advancements

1

Evolving Business Models

3


ENTERPRISE REQUIREMENTS

InnovationDeliver competitive & service advantage

OptimizationAchieve better ROI, reduce cost, improve process

AgilityFaster response to changing business and consumer needs

Risk Manage risk from the unknown, security threats, regulations, and data


TECHNOLOGY MUST DELIVER

FlexibilityApplications & Services that adapt

AutomationScale up & down

SecuritySecure assets, resources & IP

InsightNeed to control info & exploit it

SpeedRight delivery method


WORKLOADS ARE SHIFTING TO CLOUD

MANY WORKLOADS ARE MIGRATING TO PUBLIC OR PRIVATE CLOUD “CAMPS”

TRADITIONAL IT

• Server Capacity On Demand• IT Management• Business Apps (CRM, ERP)

• Email• Personal Productivity

Apps• Website Creation &

Management• Storage Capacity on Demand• App Dev. & Test

• Tech. Computing Apps• Data Analysis and Mining

• Custom Applications• Applications with sensitive

data

PRIVATE CLOUD1 PUBLIC CLOUD1

• IT Helpdesk• Collaborative

Applications• Data backup/Archive

Services

Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5

scale, IDC May 2010Source: IDC, EB Strategy Analysis

16©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

HP’S CLOUD OFFERINGS


HP ENTERPRISE CLOUD SOLUTIONS

MANAGE AND SECURECloud and existing IT services

Flexible, secure, pay as you go enterprise cloud services ranging from compute to applications and industry solutions

Scalable private and public cloud solutions optimized for applications based on a converged infrastructure

Professional services to plan, design, and implement infrastructure and application transformations to the cloud

Service management, automation and governance solutions to manage across cloud and existing IT services

CONSUMEEnterprise cloud services

BUILDCloud Solutions for Private & Public Clouds

TRANSFORMInfrastructure and applications for the Cloud

Burst


TRANSFORM

PROFESSIONAL SERVICES TO PLAN AND IMPLEMENT

CLOUD DISCOVERY WORKSHOPS

CLOUD APPLICATION TRANSFORMATION SERVICES

CLOUD ROADMAP SERVICE

ASSESS ROADMAP DESIGN IMPLEMENT

CLOUD SECURITY SERVICE

CLOUD INFRASTRUCTURE TRANSFORMATION SERVICES

ImplementPlan

Secure


MONITOR APPLICATIONS

PROVISION APPLICATIONS

PROVISION INFRASTRUCTURE

TEST & SECURE

– CLOUD SERVICES AUTOMATION

– BTO MANAGEMENT SUITE FOR HETEROGENEOUS ENVIRONMENTS

– SAAS MANAGEMENT OFFERINGS

– APPLICATION TEST SAAS OFFERINGS

– COMPREHENSIVE SECURITY, THREAT ANALYSIS AND MANAGEMENT

MANAGE AND SECURE

ACROSS CLOUD AND TRADITIONAL SERVICES


BUILD

PRIVATE & PUBLIC CLOUD SOLUTIONS

SCALABLE CLOUD SOLUTIONS• CUSTOM CLOUDS

ENTERPRISE CLOUD EXTENSIONS• CLOUDMAPS

FOUNDATIONAL PRIVATE CLOUD• CLOUDSTART


SDP MARKETPLACE

HP SDP Storefront Portal

SMB, Third parties

Web 2.0 Developers

Inhouse development

Multi-channel distribution

Operator Marketplace(s)

CollaborativeMarketplace(s)

Enterprise Managed

Marketplace

HP Palm application

Catalog

3° Party App Catalog

Multi-channel Retail App Store

Wholesale Enabler Marketplace

Telco-friendly App Store

3rd Party Apps Store

SDP Network Assets

Third Party Mgmt

$$ $$

Service Enablers and Value Added Services

$$

Enterprise Managed App Store

Service Governance

Developer Ecosystem


APPLICATION LIFE CYCLE MANAGEMENT

Monetizeenterprise &

consumer appsDesign

Install &

Consume

Distribute

Test

Develop


SERVICE FRAMEWORK

Operator’s Network and IT Elements Group List

Management

Service Governance and Management

SOA ServiceAbstraction

Business Processes,Policy Enforcement

Subscriber Profile

Messaging

Partner Mgt

Messaging PresenceMM ConferencingVoice Mail Messaging

Secure Access Policy MgtService Mgt

MultimediaConference

Schedule & Conf

Charging

Registry Repository

•Heterogeneous capabilities exposed uniformly: SOA design•3rd Party Ecosystem•360 View of services and usage•End to end service (widgets) life cycle management•Define and enforce policies that govern consumption of services •Understand business impact of SLA’s•Integration with Operational Support Systems•New Revenue Management models

ServicesFor consumption

Application Developers/Third Parties/ Prosumers

Settlementand Charging

Monitoring &Reporting


CONSUME

INDUSTRY-SPECIFIC SERVICES

APPLICATION DEVELOPMENT SERVICES

APPLICATION SERVICES

INFRASTRUCTURE SERVICES


TRIGGERS FOR CLOUD…

Cost saving,

Shared Service,

Cloud Computing,

App store,

Self Service,

As-a-Service,

SOA, ITIL,

Business-IT Alignment


SOME REFERENCES

http://www.privatecloud.com/2011/02/18/4-companies-getting-real-results-from-cloud-computing/?fbid=F_Xv_2g3xTH

http://en.wikipedia.org/wiki/Cloud_computing

http://h30423.www3.hp.com/?rf=sitemap&fr_story=ab6b62b14d816571f49aebf489d2851a1640179f&jumpid=reg_R1002_USEN

http://www8.hp.com/us/en/solutions/solutions-detail.html?compURI=tcm:245-300983&pageTitle=cloud&contentView=business

http://www.aws.amazon.com

http://www.akamai.com

http://www.telstra.com.au



http://en.wikipedia.org/wiki/Cloud_computing






http://www.aws.amazon.com/

http://www.akamai.com/

http://www.akamai.com/

http://www.telstra.com.au/


ENTERPRISE CLOUD.

DELIVERED.

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