Date post: | 12-May-2015 |
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EXECUTIVE PAPERSAIBAL DAS CHOWDHURY - Asia Strategy Partners
Developed by
A Service Aggregation and
Orchestration TechnologyFor telecommunication service providers
Developed by
A SMART WEB-TOOL TO BUILD, GROW AND MANAGE BUSINESS ONLINE
A new innovation in software technology that will unify the experiences of communication, collaboration and information processing into one
WH
YW
EC
AR
E?
Inexplicable Trends and the future Connected Experience Environment
Game changers: Cloud Computing, SOA, SaaS, web 2.0 Players: Amazon, Google, Oracle, IBM, HP …. Key focus : the enterprise The problem: No solution for the small business Processes do not end at the edge of the cloud The world does not live in a single cloud
White space / Vacuum Big opportunity for broadband providers
TH
EP
RO
BLEM
Inconvenient Application Services
Company Size Adoption Rate
Fortune 2000 95%
Large: Over 1000
employees
37.2%
Small & Medium 6.5%
10-50 employees 3.8%Use
of
ERP
Sys
tem
s in
UK
&
Oth
er T
ech
no
logi
cally
Ad
van
ced
C
ou
ntr
ies
Derived from “Computerworld, UK” Dec, 14 2007
In the US, 75 per cent of businesses with a payroll have a headcount between 1 and 9
Insufficient Technology
APPLICATIONS
NETWORK
ACCESS
DEVICES
Most of available business systems are not able to provide the scope and dynamics - small businesses need.
1. Prohibitively expensive for small busineses2. Inflexible and complex to use 3. Requires specialists’ help in implementation 4. Long implementation cycle
Small businesses want software to adapt to their changing needs, with easy interface; and they want it to be , “pay for what they use, how much they use.”
TH
ES
OLU
TION
Building a business on the web – “web-housing”
Service Composition
Talk about your business
•Industry
•Products
•Geography
•Products
•Organization
•Values . . .
Select Functions
•Choose 2 to 3 suggested layouts
•Choose functions
•Choose basic options
Add attributes
•Add contents
•Choose or manipulate page attributes like color, form, position etc
Register web site
•Select site name
•Configure organization
•Get it hosted
Add services
•Review contents
•Add services
•Add processes
•Add tasks
Connect to community network
•Update profile
•Join in the market place
•Create digital agents
Providing small businesses with a tool and a map to design, configure and build the business on the web will change rules of competition
Providing businesses with a recipe and a guide book to compose application services and their interfaces, custom fit to their business needs will change the way enterprise applications are built and used
Patentable Invention
Patentable Invention
A H
UG
EG
LOB
AL
OP
PO
RTU
NITY
The addressable market
A global scope and scale of business
Number of new company seat signup 1,789 7,922 33,309 94,731 222,783
Cumulate number of seat 1,789 9,711 43,020 137,751 360,534
No. of new consumerSeat signup 3,493 16,693 65,035 192,127 368,885
Cumulate number of new Customers 3,493 20,186 85,222 277,349 646,234
2010 2011 2012 2013 2014
SubscriberForecast
Malaysia - 2010
Singapore - 2010
USA - 2010
India - 2012
China - 2013
Geography
PR
OD
UC
TD
IFFEREN
TIATIO
N&
PO
SITION
ING
Product differentiation and value
Positioning
Solution as a Service
Software as a Service
Interactive Communication
Services
Managed Services
Shared Services
Access Services
The IKEA of Businesses Application solutions
The ability to compose and orchestrate a service over a federated network creates a much higher “value/cost” ratio for the user
Key to our success lies in our product positioning. It will give us a comparative advantage over rivals and create asymmetry of motivation
MA
RK
ETING
PLA
N
Go to Market model
A-
P
NA
Geo
grap
hy
BU
SINESS
AN
DR
EVEN
UE
MO
DEL
Business Model
Free web housing – pay for utilities Existing client base to start Licensing of technology platform
Telecom operators world-wide
Advertising revenues Licensing revenues End user revenues
Subscription Pay per use
Revenue Streams
CU
RR
ENT STA
TUS
Timelines
Current status Summary
DISCOVER
• Surveys conducted
• Secondary research and analysis done
• Concept architecture tested
DEFINE
• Product definitions
• Product design & engineering
• Proof of Concept
• Feasibility analysis
• Detailed project plan
DEVELOP LAUNCH
COMPLETED
Product Launch(Web Builder, Office)
Product Launch(Business Suite, e-services)
Product Launch(Enterprise Suite, SaaS)
Month
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
DISCOVER DEFINE DEVELOP and TESTINCREMENTALDEVELOPMENT
Product definitions and designs completed Project costing and engineering completed First product rollout in six moths LOI from a US-based service provider
INV
ESTMEN
TS
CH
EDU
LE
Quarterly milestones and product development investment schedule
Q1 Q2 Q3 Q4 Q5 Q6Milestones • Requirement and UI
templates sign-off• Meta-Data Engine and CMS Design• Configuration tool technical design• Configuration Tool basic implementation• Integration with CMS Portal and Service Layer
• B2B Community Portal with basic collaboration services like Invitation, Blogs, Polls, Wikis, Mails, Messages etc. • External cloud Apps • Service Orchestration
• Genetic Algorithm for Configuration Tool• Mobile Enablement• Service Layer Enhancement• Configurator and Presentation Enhancement• New Services to Service Catalogue• Integration with Billing & Charging
• Limited ERP applications • B2B and web collaboration Apps• Mobile Enhancements• Web / Video Conferencing• SIP / VOIP• Performance Management • Performance and Security Testing
• More services on Mobile• Developer Portal• Performance Management Engine• Business Community Portal Enhancements• Presentation Engine enhancements • Service Layer Enhancements
• Advancement of Configuration tool by Self-Learning component• Presentation templates in library• Transformation Editor, Test Centre, Dashboard etc• More B2B Virtualized Services and Applications like ERP, CRM etc.• Developer Portal
Total Cost (USD)
$1,311,105.54 $1,360,031.52 $881,451.32 $898,734.68 $596,968.81 $774,166.20
People Cost $886,940.24 $896,310.76 $881,451.32 $898,734.68 $596,968.81 $774,166.20 Hardware $227,004.30 $254,535.76 $0.00 $0.00 $0.00 $0.00 S/W Bought-outs
$197,161 $209,185 $0 $0 $0 $0
The base product is completed in the first two quarters The 3and 4 quarters are dedicated to feature/ functionality enhancements 5and 6 quarters are dedicated to performance enhancement, operations and support
EC
ON
OM
ICS
Revenue and Profit Projections
-10
0
10
20
Q1
Q3
Q5
Q7
Q9
Q1
1
Q1
3
Q1
5
Q1
7
Q1
9
Mill
ion
RM
New Product Profits
Profits
FYE 2010 FYE 2011 FYE 2012 FYE 2013 FYE 2014
RM RM RM RM RM
Sales - Revenue 751,045 7,343,721 41,380,573 124,160,851 309,336,429
SME Kit 519,747 1,842,957 5,402,681 16,229,060 42,203,252
Biz Suite 166,220 2,227,772 12,865,826 40,060,729 102,840,585
Enterprise Suite S 0 916,958 11,027,425 33,534,495 83,624,327
Installation (Enterprise Suite) 0 1,069,455 7,194,798 20,461,972 48,121,023
Installation (Business Suite) 132,976 1,247,698 4,796,532 13,641,314 32,080,682
Long Tail Applications 15,552 38,880 93,312 233,280 466,560
Not included hereare the consumer and advertisement revenues
RISK
AN
ALYSIS
Sensitivity to Forecast Errors
Technology Risk Commercialization Risk
Forecast Error
Time to develop Ability to develop the code Funding
Crossing the ‘chasm’ Initial attraction / early adoption
Forecast error Long term product value
A Service Aggregation and
Orchestration TechnologyFor telecommunication service providers
T H A N K Y O U !
Developed by