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DIGITAL CHAMPION
Experienced, results-producing e-commerce professional with
expertise in managing the creation of dynamic web experiences
and steering the execution of complex site redesigns, feature
enhancements and solution integrations based on key site
performance metrics. Proven record of leading teams to create
revenue driving digital experiences that combine strong
usability and integrated brand communications. Adept at
presenting ideas and concepts to management, vendors, and
internal stakeholders to coordinate interactive projects and
online marketing efforts.
VICTORIASSECRET.COM HOMEPAGE
• Managed regular site
updates on the site,
including home and
landing page creative,
merchandise adds/drops,
promotions, and site
enhancements
• Implemented A/B tests to
determine the success of
new site features and
creative executions
VS.com Statistics:
Over 7M unique
visitors per month
Over 13M visitors per
month
VICTORIA’S SECRET: PINK COLLEGIATE
LANDING PAGE
• Partnered with a third-party
interactive agency and the
internal PINK marketing team on
the development of the PINK
Collegiate site experience
• Use of Flash and XML for the
school rollover listing and
functionality
• Responsible for project
timeline, including creative
deliverables, implementation,
and user-acceptance testing
VICTORIASSECRET.COM: SHOP CONCEPT
• Managed the development of
the “Shop” concept across
multiple categories, including
Dresses and Tops
• Partnered with IT, Internet
Creative, and Merchants on
functional requirements and
creative deliverables, as well
as user-acceptance testing
VICTORIA’S SECRET: FIT GUIDES
Partnered with IT, Internet
Creative, and Merchants
on functional requirements
and creative deliverables,
as well as user-acceptance
testing
VICTORIA’S SECRET FACEBOOK FAN PAGE
• Launched in July 2009
• Over 11 million fans
• Partnered with marketing team on social
media strategy and implementation
• Worked with third-party vendor to tag the
Facebook page for web analytics
purposes and implement social sharing
features, such as the Bikini Mixer
VICTORIA’S SECRET SPANISH SITE
• Launched in March 2009
• Collaborated with marketing, IT
and third-party vendor
(Motionpoint) on Spanish
translation and online
operations/processes
VICTORIA’S SECRET FASHION SHOW
Managed the development of the 2008 and
2009 Victoria’s Secret Fashion Show digital
experience with regular content updates
VSALLACCESS
• Managed the development of
VSAllAccess.com, a dedicated brand
website about all that is Victoria’s Secret,
including photo shoot footage, model
interviews, and mobile apps
• Worked with various cross-functional
partners, including IT, Internet Creative,
and Web Analytics in the planning for this
website
• Launched in November 2009
SHOPJUSTICE.COM HOMEPAGE
Manage the operational process for
regular site updates, including home
and landing page creative,
merchandising, feature enhancements,
promotions and copy
ShopJustice.com Statistics:
Over 875K unique visitors per
month
Over 1.5M visitors per month
JUSTICE: CUSTOMER REVIEWS
Managed the implementation of
customer reviews (Bazaarvoice)
on ShopJustice.com from start to
finish, including composing the
project requirements, partnering
with creative on the look and
feel, and conducting detailed
user-acceptance testing
JUSTICE: MINI SHOPPING CART
• Mini shopping cart allows
customers to have visibility of the
items added to their bag without
disrupting the shopping process
• Managed the implementation of
this site feature from start to
finish, including composing the
project requirements, partnering
with creative on the look and feel,
and conducting detailed user-
acceptance testing
JUSTICE FACEBOOK FAN PAGE
• Launched in November 2010
• Over 65K fans
• Manage the Facebook editorial
calendar and regular
brand/promotional posts, as well as
monitor the fan page for content
JUSTICE: SWIM LANDING PAGE & VIDEO
• Partnered with IT, Internet
Creative, and Merchants on feature
requirements, including creative
deliverables and UA testing
• In November 2009, launched the
Justice YouTube page to house all
video content
BROTHERS: NEW BOYS CLOTHING LINE
• Launched ShopBrothers.com in
March 2011
• Managed from planning to launch,
including defining the project
requirements with IT, partnering with
creative on the look and feel, and
conducting detailed user-acceptance
testing prior to deployment
SUNGLASSHUT.COM
• Managed the overall online experience, including
promotions, brand creative, and landing page
destinations
• Partnered with luxury brands to procure imagery
and content to create interactive experiences
• Managed Copywriter and Web Designer as
direct reports
SUNGLASS HUT – TRENDS LANDING PAGE
• Strategized and implemented digital brand
experiences and trend content to drive repeat
visitors
• Art directed the selection of trend image assets
and content
• Partnered with third-party interactive agency,
marketing, and e-commerce operations on
design, user experience and social integration
• Managed the development of SEO rich content
ELOQUII BY THE LIMITED
• Manage site content including
features and promotions, creative,
and copy
• Partner with merchants and
online marketing partners to
strategize and execute promotional
campaigns.
• Responsible for quality
assurance of all live content within
assigned digital channels,
including social and mobile.
ELOQUII – MOBILE SITE
• Launched eloquii mobile January
2013 with Usablenet
• Manage mobile site functionality
and content
ELOQUII – SOCIAL MEDIA OUTLETS• Manage content for all social channels
• Developed various Facebook Apps, including Fan
Coupon, Email Sign Up and Pinterest
ELOQUII – FACEBOOK FAN IMAGES
• Developed production-ready Facebook fan graphics for special promotions
ELOQUII – SWEATER SHOP INTERACTIVE HEADER
• Developed conceptual wireframe
for Sweater Boutique category
header
• Partnered with IT and creative
agency on design, user acceptance
testing, and implementation
ELOQUII – PDP WIREFRAME
• Developed conceptual
wireframe for product detail
page layout with new bulleted
list approach
• Partnered with IT and other
cross-functional partners to
implement new layout based on
wireframe
FRONTGATE – INTERVIEW PROJECT SAMPLE
Created conceptual
wireframe for an
interactive outdoor living
space planner as a project
for an interview.
IGS ENERGY
• Managed the redesign effort
to launch in March 2014
• Partnered with client on
imagery, copy, and site
architecture
• Collaborated with web
designer and IT developer on
project requirements