Web site gamification

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Presented by Robin Moss of ribit - @RobinatRibit

Web Site Gamification: Attract, Engage and Build

an Audience!

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http://facebook.com/ribitdotcom

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Web Site Gamification

• Wikipedia defines gamification as using game thinking in non-game contexts to engage users and increase users’ contributions.

• Early strategies used rewards such as points and achievement badges for those who accomplish desired tasks to engage users/visitors.







Why Games?• 42% of Americans play

video games at least 3 hours per day

• The average gamer is 35

• Nearly 44% are female

• $22 billion are spent on video games







Different types/elements of Gamification

• Sales

• Education

• Marketing

• Training

• Loyalty







What Can Gamification Provide?

• Return Visits

• More Engagement

• Increased Sales

• Increased Learning/Participation

• According to Gartner “By 2016, gamification will be an essential element for brands and retailers to drive customer marketing and loyalty.”







Where have we seen this?• Linkedin use the

progress bar

• Check the 500+ connections

• If we scrolled down we would see endorsements that you can max out







Facebook just rolled this out!

• Facebook has now added a “badge” for admins that respond to 90% of messages within 5 minutes!







Khan Academy• Encourages students

to learn by earning Energy Points - watch a video get 750 Energy Points!

• As you get more Energy Points you can get badges







Club Psych• The USA Network’s

Psych in July 2010 worked with Bunchball to create Club Psych

• Increased page views by 130%

• Had a 40% increase in return visits







sneekpeeq

• Sneakpeeq was an online shopping experience which leveraged Badgeville to reward users with points and discounts for interacting with the site

• Had an 18% increase in conversions (month over month)

• 3000% increase in buy clicks

• 590% increase in shares

• site was started in 2011 and went down in 2013 - full disclosure!







Enterprise Software• Bunchball - “the market leader and innovator in

gamification… motivated more than 125 million users to complete more than 20 billion actions on behalf of our over 300 customers”

• Badgeville - “In under three years, Badgeville has grown into the largest gramification company serving hundreds of world-class brands including American Express, Samsung… Our customers have rewarded more than 50M users and tracked Billons of user behaviors.







WordPress Gamification

• Adding Gamification to your site can be easy

• WordPress has multiple plugins to speed the process!







Gigya• Recognize and reward

behaviors with achievement showcases, activity feeds, leaderboards, progress bars and real-time notifications

• Tie user identities to on-site behaviors

• The platform API makes it easy to gamify any custom element

• This is a PAID plugin







myCRED• Build engagement

• Awards points, badges or ranks based on interaction with your website

• Can track points, rank, credits (for store use), etc.

• Many of the features require BuddyPress







Captain Up• Total engagement using points,

levels, badges and leaderboards

• 18 languages

• Total customization

• Easy to set up widgets

• Reward users for visiting, tweeting, liking, watching videos, etc.

• Deep analytics

• In-app messaging & notifications

• Free for the first 1,000 MAUs with limited features (sorry!)







Captain Up







BadgeOS

• Turns your site into an achievement, badging and engagement management system

• Users complete steps, demonstrate skills and knowledge, and earn digital badges that are sharable via Credly*

• Awesome support!Credly verifies, manages and shares digital badges. They have a free version. To be “verified” at the free level cost $150







Comment Popularity

• Allows members of your site can vote on comments (up / down)

• Commenters are allocated “karma” when up-voted

• Admins can give users the label of “expert”

• Support is very good!







Robin Moss ribit

972-239-8866 [email protected]






mailto:[email protected]

Date post:	18-Aug-2015
Category:	Internet
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Web site gamification

Internet