Web Source East Talk: Become More Than a Brand

BE MORE THAN A BRANDDan Gates (@DanBlog)

Sunday, 28 March 2010

HELLO!

•My name is Dan

•Developing websites for 2 years professionally

•Worked on eCommerce, corporate, charity and everything in between


AIMS

•Build strong relationships with clients

•No matter your business size - come across as a person

• Encourage the customer to get involved and feel valued

•Get you involved!


WHY SOCIAL MEDIA?I’m bored of FarmVille.

http://www.flickr.com/photos/lostintheskies/1031629000/




MORE POWEEEEER!!!

•Connects you to millions of people around the globe - increase your potential customer base

•Allows direct interaction with a global audience

• Stalk celebrities

•Open forum to discuss new ideas and share viewpoints


SOME STATISTICS

•On YouTube: 20 hours of video every minute and 100,000,000 video views everyday

•On Twitter: 50,000,000 tweets every day (600 a second!)


SOME STATISTICS

•On Flickr: 3.6 billion images archived

•5 billion minutes spent on Facebook everyday; if it were a country it would be the 8th most populated

•2/3 of the global internet population use social media sites

•5th most popular online activity


TWITTER

http://edwheeler.deviantart.com/


http://edwheeler.deviantart.com

http://edwheeler.deviantart.com

REASONS TO USE TWITTER

•Meet people

• Source of information

• Search engines

• Increase site visits


TWITTER AS A BUSINESS TOOL

•Gives you access to prospects (if your prospects are online)

•Give your critics a forum which you can study

•Keeps you up to date faster than any other news source

•Makes it easy to learn the latest things


KEEPING PEOPLE ENTHRALLED ON TWITTER• Post on the go

• Post on the go...with photos!

• Integrate

• Share links

•Be social


KEEPING PEOPLE ENTHRALLED ON TWITTER

•Don’t just post about your stuff, don’t just toot your own horn

• Post some human stories, not just business

• Post titles or descriptions with links & images

•Ask questions


GETTING THE MOST FROM TWITTER

• Follow interesting people

•Use Twitter Search to see who’s talking about you and what they’re saying

•Use URL shorteners

•Respond & Retweet


USING TWITTER FOR CUSTOMER SERVICE

• Enhances existing customer service

• Face criticism and use it to your advantage

• Feed your ego


AN EXAMPLEA hosting company that does it badly.


AN EXAMPLEA hosting company that does it well.


TWEET A QUESTION

•@companyname Can I do....?

•@DanBlog Yes, that’s not a problem.

• It’s short, it’s sweet: it’s painless


OPINION POLLS ON TWITTER

•Get a quick measure of opinion from your customers

•Help inform decisions quicker


HERE’S ONE I MADE EARLIER

What is your favourite social media app?

Help me out! Tweet:

@danblog YOUR ANSWER #TP_10


PENCILS DOWNLet’s see what we have...(this may go horribly

wrong...)


TWITTER ROUNDUP


FLICKRSunday, 28 March 2010

REASONS TO USE FLICKR

• Put faces to names, gain familiarity

• Free photographers

• Let clients see the team spirit and the day to day goings on of working with you

•Used by journalists, students and conference speakers


FLICKR AS A BUSINESS TOOL?

No!


SO WHAT SHOULD YOU DO?

• Pick a good screen name that relates to your site

•Build your profile

•Upload quality photos for people to see

•Write great text for your photos

• Join groups and become an active member of the community


GETTING SEEN

•Tag photos

•Tag people

• Link to Flickr from your website

• Inform people of new photos on Twitter


PRACTICAL USES

•Have a gallery of websites you’ve built to supplement your profile

•Add your catalogue of products


FLICKR ROUNDUP


FACEBOOK


REASONS TO USE FACEBOOK

•Biggest social networking site

•Versatile

•Research prospects


FACEBOOK AS A BUSINESS TOOL

•Gain trust with a full profile

•Market yourself

•Market your products

•Advertise upcoming events


GETTING THE MOST OUT OF FACEBOOK

•Use applications to bring in feeds from other social media applications

•Create lists to control what people can see

•Get a vanity URL

•Add your Facebook URL to you email signature



•Use Facebook Connect to integrate with your website

•Create a group or fan page

•Use suggested friends

• Join networks



•Upload photos as with Flickr.

• Present links well


FACEBOOK AS A SUPPORT FORUM

• People post questions on Facebook

•You/your support staff respond


FACEBOOK ROUNDUP


YOUTUBENot just for looking like a muppet


REASONS TO USE YOUTUBE

• Show off your expertise

• Share knowledge


YOUTUBE AS A BUSINESS TOOL

•Market yourself, your business and your products

•Become a source of authority

• Increase traffic to your website with call to action overlays


THEIRTUBEIt’s not all about You


GETTING THE RATINGS UP

•Create a channel

•Upload videos of presentations you’ve given

•Upload informative videos that relate to your field

• Interviews


GETTING THE RATINGS UP

• Link to your YouTube channel on other collateral

•Comment on other videos, channels and playlists


GETTING THE MOST OUT OF YOUTUBE

•Choose a username that reflects your business

•Use your company logo as your profile image

• Show video testimonials of actual clients speaking about how your service helped them

•Take people on a tour of your offices


GETTING THE MOST OUT OF YOUTUBE

•Use YouTube for how-to videos

• Study your channels performance

•Display company information in your videos

•Tie YouTube in with blogging

•Add closed captions


ROUNDING UP YOUTUBE


BLOGGING


REASONS TO BLOG

•Keep people up to date with your business updates, but don’t just post about it

• Put your spin on the news

•Get people’s opinions

•Get higher search engine rankings


BLOGGING FOR BUSINESS

•Avoid the hard sale, use good content instead

•Have guest bloggers

• Post information about FAQs/troubleshooting


BRINGING IT TOGETHER


INTEGRATE

•Update all your feeds together

•Don’t make it necessary for people to have to follow you on everything

•Keep the updates concise across your social media but make the most out of them individually

• Link on your website and bring in feeds


SUMMING UP THE WHOLE THING

• Powerful tool

•Massive audience

•Needs to be used with some intelligence

•Constantly ask yourself what your audience wants

•Don’t spam!


THANKS FOR LISTENINGQuestion time? *gulp*


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Web Source East Talk: Become More Than a Brand

Technology