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Web strategy

ICARDA2.0 :: re-design project

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Overview

• Site mission, design goals & scope• Research findings• Functionality

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..provide access to research outputs.. increase impact by communicating knowledge more effectively

Theme: 'enabling conversations'

Site mission

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Improve ICARDA’s external presence :Establish the ICARDA brand as the dominant thought leader on dryland agricultural research.Ensure transparency to stakeholders :

Open a window on ICARDA’s research impact and demonstrate effective use of resources.Increase usability:

Provide effective access to ICARDA’s research outputs and knowledge

Facilitate stakeholder interaction :Enable conversations and collaboration with key stakeholders

Site goals

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• Refresh homepage design• Enable dynamic reuse of content by �

implementing CMS• Develop templates to improve information �

design and assign content responsibility• Improve information architecture and �

navigation• Enable online collaboration (seamless, �

single log-in, secure)• Improve and refine search�• Improve accessibility of website (AAA, �

mobile, low bandwidth, Arabic)

Design objectives

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• Research context, content and users�• Develop new information architecture�• Write web strategy�• Redesign Homepage�• Implement Content Management System�• Implement search function�• Bring � www.icarda.org up to web 2.0 standards• Build online collaboration space�• Migrate content to new site�• Design blueprints and wireframes�• Develop ca. 30 page templates�• Built and test prototype�• Provide training for use of CMS�

Project scope

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Research

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.. 3.4 pages per visit

.. 75% leave in 30s or less

.. 7000 hits per day

.. Jobs page most visited

(as of 23 Feb 2010)

Web stats

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Search cloud (Google)

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.. simplify

.. consistent layout

.. re-write content

.. integrate social media

Heuristic evaluation

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.. content audit

.. content inventory

.. content map

.. content model

Content analysis> content model > low level IA

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Content map

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.. interviews

.. online survey

.. card sorting

User research> mental model > high level IA

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.. impact seekers (donors & policy makers)

.. media

.. researchers (ICARDA, Outreach, NARS, CG & wider scientific community)

Key stakeholders> Personas & Scenarios

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• Compatible with their priorities�• Measurable ROI�• Mutually beneficial partnerships�• Need responsiveness and flexibility�• Well-written, clear and current �

information• Targeted, relevant, impact-based reporting�• There is a need for “results”�• Prompt, brief, non-scientific reports which �

specify outcomes and impacts• Synthesis project reports�

User needs :: donors & policy makers

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• stories with a human face• news releases• resource section• images• events calendar• expert guide• personal contact and ongoing

relationships

User needs :: media

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• Reduce email traffic�• Take advantage of Web 2.0 tools�• Improve findability of documents and data�• More e-communication�• Brief, targeted, timely information�• Clearing house: Facilitate the sharing of ICARDA and �

NARS information• Feed in stories to CODIS�• Help with media liaison �• Increased visibility• Regional representation�• Researcher profiles with accurate contact data�• Improved internal communication �• Improved response rates

User needs :: researchers

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..Browse publications ..Browse projects

..Browse staff +.. Search.. Online collaboration (blogs, wikis…).. Social media integration, RSS feeds..... Media section (press releases, contact,

events calendar)

Core functionalities

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.. the software (CMS Drupal)

.. no page without owner

.. focal points keep content current

.. publishing process approved by final editor

.. content flow model

Content management ::re-use & re-cycle

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Content flow

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.. 2nd of 3 iterations of building & testing

.. 2 weeks each round

.. synchronized with intranet project

.. now we test structure only

.. no visual design yet

Approach :: agile design

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.. permanent URL for evolving prototypehttp://beta.icarda.org

.. project websitehttp://manaf.drupalcafe.comhttp://icarda2.benale.net

icarda2.0 :: prototype