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STRATEGY SALES & MARKETING TECHNICAL OPERATIONS WEB TO PRINT ACCELERATOR
| Date post: | 15-Jan-2017 |
| Category: |
Marketing |
| Upload: | simon-ellington-mba |
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STRATEGY
SALES & MARKETING
TECHNICAL OPERATIONS
WEB TO PRINT ACCELERATOR
YOU HAD THE BEST INTENTIONSWHEN YOU INVESTED IN WEB TO PRINT
07834 819 665 [email protected]
WEB TO PRINT WILL HELP US
WIN NEW CLIENTS
WEB TO PRINT WILL
HELP US LOCK IN CLIENTS
WEB TO PRINT WILL
SAVE US MONEY
YOU DID YOUR HOMEWORK
• Talking to industry contacts, • Reading the trade press,• Getting demonstrations,• Negotiating with suppliers,• Speaking with some customers,
THEN YOU BOUGHT WEB TO PRINT THE SAME WAY YOU BUY ANY PIECE OF KIT
07834 819 665 [email protected]
07834 819 665 [email protected]
AND HERE YOU ARE – IN THE 90%
*BPIF Quarterly outlook 03/2015
*LESS THAN 10% OF PRINTERS GENERATE MORE THAN 20% REVENUE FROM WEB TO PRINT SOLUTIONS.
BUT THE BENEFITS OF GETTING IT RIGHT ARE VERY REAL
07834 819 665 [email protected]
GROWREVENUE
BE MORE PROFITABLE
WIN NEW CLIENTS
THE SOFTWARE IS ONLY THE START
TECHNICAL COMMERCIAL
• Technical strategy
• Staff with spare capacity
• Project management training
• The right software
• Web skills
• Commercial strategy
• Business model planning
• Solution sales people
• Technically competent sales people
• Marketing resource
WHILE RUNNING YOUR DAY TO DAY BUSINESS
07834 819 665 [email protected]
07834 819 665 [email protected]
DON’T TRY AND DO IT ALLIN-HOUSE
• Find people who can provide hands on help to • Develop a clear strategy• Market your web to print capability • Close sales • Lead implementation projects
IS BRAND UNIFY QUALIFIED?
STRATEGY• 10 years web to print
experience learning from successful and unsuccessful web to print users.
07834 819 665 [email protected]
SALES• Helped printers and
agencies sell over 100 solutions to their customers
MARKETING• Launched successful web
to print lead generation campaigns for printers.
TECHNICAL• Built and ran a web to
print professional services team delivering over 400 projects across all major sectors.
07834 819 665 [email protected]
THE WEB TO PRINT ACCELERATOR
• A focused program for web to print success• Based on over 10,000 hours web to print experience• Quantified, visible deliverables and results for each phase
PHASE 1 PHASE 2 PHASE 3
IMPLEMENTATION
PHASE 4
STRATEGY MARKETING SALES
TEAM – GOALS - RESULTS
07834 819 665 [email protected]
THE RESULTS YOU CARE ABOUT
• After completing the web to print accelerator you will • Have a clear web to print strategy,• Have a repeatable lead generation system and target list
of qualified sales prospects,• Have sold web to print to multiple clients,• Successful implementations with multiple happy clients
ordering material online.• Be a stronger, more profitable, more sustainable business
www.BrandUnify.co.uk
THANK YOU
TO FIND OUT MORE ABOUT THE WEB TO PRINT ACCELERATOR EMAIL SIMON ELLINGTON HERE
