Web User Statistics

Stats Rules

• All numbers in visitors vs. visits.

• Stats not tracked in Analytics do NOT have VISTA data.

• Other disparities: connection speed, resolution, ability to track stats over time

DUKE.EDU

• 2007 stats: 3.6 million unique users; 7.3% International; 75% traffic is non-Duke

Pages with Highest Traffic?

Duke.edu top pages 2007

DUKE.EDU 1st Quarter ’08 vs. (1st Quarter ’07)

Browsers:– IE 63%(67) : 6.0 = 34%(49); 7.0 = 29%(18)– FF 28%(23) : Adoption rate of updates is

immediate.– Safari dropped from 166k – 86k; Mozilla

increased 20k – 145k

DUKE.EDU 1st Quarter ’08 vs. (1st Quarter ’07)

• Platforms: No Vista Info available– WIN XP: 74%(81%);– OSX: 13%(10%); Linux steady at 0.73%– WIN 2000 increased from 5-6% & NT from

0.3% - 5%

• Screen Resolution: – 800x600: 4% (6); 1024x768: 39% (48);

1280x800 18% (11)

DukeToday

• 2007 traffic: 176k unique visitors; 70% Duke traffic; 2% International

When redesigning a current site how do you judge what doesn’t need fixing?

DukeToday top click throughs 2007

1.Working at Duke -- 62,456• Duke Student Dies in Bicycle Accident - 536• Where to eat on campus during winter break -

497• Reported employee deaths for April - 484• Looking back at the lacrosse case - 470• Duke student found dead Tuesday – 438

Conclusion: Obituaries and dining are incredibly and consistently popular

Perkins

• Site traffic: 2 million unique visitors; “mostly Duke traffic”

• Browsers: IE 67% (1,344,001 )of which v.6 (64%) v.7 (34%); FF 28% (552,106); Safari 7% (133,114)

• OS: [public terminals in Library are XP] WinXP 78%; OSX 10%; VISTA 7%

DukeHealth.org03/01/07 – 02/26/08

• Site traffic: 1.3 million visits; 85% non-Duke;

If non-technical reports are key you need the right tool

DukeHealth.org

• Browsers: IE v.6 (52%) v.7(28%); Firefox (15%); Safari (4%)

• OS: WIN 93% (XP 80%, Vista 5%); OSX (7%); iPhone 466 (.03%)

• Connection: Dialup 1%; Cable (30%), T1 (28%), DSL (17%);

• Screen: 800x600 (9%); 1024x768 (50%)

Conclusions

• Browsers: – IE is used by roughly ¾ of Duke users and gradually

dropping > Firefox; Reminder IE no longer supported for Macs.

• Connection: Broadband is here but watch Intl.• OS: OSX is gradually gaining but WinXP still

reigns.• Screen Resolution:

– Don’t dumb down designs for lowest common denominator: 800x600

Why?

Resources

• Local webmaster

• Blackwell Interactive http://oit.duke.edu

• Webtrends

• Sawmill

• AWStats

• Analytics