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Barnardo’s - http://believeinme.barnardos.org.uk/
Barnardo’s transforms the lives of the most vulnerable children across the UK ?through the work of our services, campaigning and research expertise.We believe we can bring out the very best in every child whether the issue is ?child poverty, sexual exploitation, disability or domestic violence.
What we believeWe believe a child’s future should never be defined by their past. Over the last 150 years we have witnessed children’s incredible ability to transform their lives no matter what they have been through. And we know that when people believe in children they start to believe in themselves.
Stronger FamiliesChildren and young people should thrive with the love and support of their families. But sometimes they come up against challenges that prevent this. Barnardo’s supports them to overcome these challenges and make sure their family stays strong.
We provide a range of services for children and their families. For example, we help parents with very young children or families of a child with a disability. We support young carers and families in crisis. We are also there for young people who need help with education or struggle with their emotional or mental health.
Safer ChildhoodsChildren and young people should thrive with the love and support of their families. But sometimes they come up against challenges that prevent this. Barnardo’s supports them to overcome these challenges and make sure their family stays strong.
We provide a range of services for children and their families. For example, we help parents with very young children or families of a child with a disability. We support young carers and families in crisis. We are also there for young people who need help with education or struggle with their emotional or mental health.
Positive FuturesWe want young people to have the best chances in life – to achieve their full potential in later life. It can be hard for some to access the right support to get them started. So Barnardo’s helps them deal with what can be a challenging transition to adulthood.
We offer a range of services for young people adjusting to the huge changes in their lives. We support young people leaving care. We help those looking for work or training, to build the skills and confidence they need. We also reach out to young people passing through the youth justice system.
More information - http://believeinme.barnardos.org.uk/how-we-help/
Barnardo’s History: Frequently asked questions
1. How long has Barnardo’s been running?
Thomas Barnardo began his work in London in 1867 when he set up a ragged school in the East End, where poor children could get a basic education. One evening a boy at the mission, Jim Jarvis took Thomas Barnardo around the East End showing him children sleeping on roofs and in gutters. The encounter so affected him he decided to devote himself to helping destitute children.
In 1870, Barnardo opened his first home for boys in Stepney Causeway. He regularly went out at night into the slum district to find destitute boys. One evening, an 11-year old boy, John Somers (nicknamed 'Carrots') was turned away because the shelter was full. He was found dead two days later from malnutrition and exposure and from then on the home bore the sign 'No Destitute Child Ever Refused Admission'
Barnardo later opened the Girls' Village Home in Barkingside, a collection of cottages around a green, which housed 1,500 girls.
2. Has your work changed since Barnardo’s began?
Barnardo's stopped running homes for orphans over 30 years ago, but our work today is based on the same set of values that Barnardo's was founded on.
Since 1867 the services we provide have changed and they will continue to do so to continue to meet the needs of children and young people today. However, our aim to help children and young people in the greatest need stays the same.
3. Do you still run orphanages?
No, we stopped running traditional orphanages and residential homes in the 1960’s.
The last traditional style home closed in 1989 however, we do run three residential schools .
4. Where are all the homes you used to run and what happened to them?
There used to be Barnardo’s homes across the UK, however we no longer run orphanages and so these are not used any more. Read about and see photos of the old Barnardo's homes.
5. When did you change your name to Barnardo’s
In the 1960’s changes in legislation meant that the number of children received by Barnardo's was decreasing and so a commitment was made to cut down on residential services and develop new work with disabled children and those with emotional and behavioural problems.
To reflect this, the charity changed its name in 1966 from Dr Barnardo's Homes to Dr Barnardo's.
In 1988 the organisation changed its name from Dr Barnardo's to Barnardo's to reflect the contrast with its Victorian past and the last traditional style home closed in 1989.
6. How does Barnardo’s help children today?
As one of the UK's leading children's charities, Barnardo's works directly with over 200,000 children, young people and their families every year.
We run vital projects across the UK, including counselling for children who have been abused, fostering and adoption services, vocational training and disability inclusion groups.
Read about our work with children and watch videos exploring how we turn children's lives around.
7. How is Barnardo’s funded?
While some of our income is provided from local authorities, Barnardo’s relies on fundraising to support as many children as possible.
FCB Inferno – Makers of “Believe in Me” Barnardos Campaignhttp://www.fcbinferno.com/
About Us
We are a creative agency. We exist to make our clients’ businesses bloom, but we will never compromise on our founding principle ‘the world needs more interesting’ (and definitely not more mediocre advertising).
“What do you want to change today?”
We believe that commercially and morally, we have an obligation to make the world more interesting. Commercially, because psychology proves that interesting captivates us; it motivates and inspires us, and promotes recall. And morally; because nobody ever voted to live in a less interesting world.
Our strength is in the diversity and quality of our peoples’ skills. We are a genuinely, and proudly, media agnostic agency. We are part of a global network of 150 offices in 90 countries. But we act and think independently.
When people from a broad range of backgrounds start exploring a problem together, exciting, creatively powerful things happen.
To turn this belief into reality, the first thing we’ll ask is ‘What do you want to change today’? A simple question. But it can make a remarkable difference to your business.
Our CultureWE ARE IN IT TOGETHER.NOBODY TAKES ALL THE CREDIT.NOBODY GETS ALL THE BLAME.
WE ARE FAMILY.LIKE FAMILIES WE HAVE OUR INDIVIDUAL UPS AND DOWNS.BUT WE DON’T LET EACH OTHER DOWN.
WE ARE A FORCE FOR GOOD.WE WANT TO LEAVE THE WORLD IN A BETTER PLACE THAN WE FOUND IT.PAID FOR, OR NOT , IT IS IN OUR DNA.
WE DO THE RIGHT THING.IT IS EASIER SAID THAN DONE. BUT WHEN GRAPPLING WITH A DIFFICULT DECISION, BE BRAVE.DOING WHAT IS RIGHT IS ALWAYS THE RIGHT ANSWER.
WE FAIL FOR THE RIGHT REASONS.DON’T BE AFRAID TO FAIL.BE AFRAID TO NOT TRY.
WE ARE ALL HEARD.EVERYONE IS LISTENED TO, BECAUSE NOBODY IS AS SMART AS THE WHOLE ROOM.
WE MAKE THE WORLD MORE INTERESTING.WHATEVER IS INSIDE YOU, BRING YOUR INTERESTING TO WORK. AND HELP US MAKE THE WORLD A MORE INTERESTING PLACE.
WE BELIEVE IN YOU.WE HIRED YOU BECAUSE WE THINK YOU’RE A SUPERSTAR.WE HAVE FAITH IN YOU AND WE WILL CHALLENGE YOU, SO YOU BECOME A MORE AMAZING VERSION OF YOU.FCB Inferno Clients - http://www.fcbinferno.com/clients/
The agency behind the Barnardo’s “Believe in Me” Campaign work with a range of clients across a wide spectrum of private business, government organisations and charities.
FCB Inferno work with huge brands such as BMW, Sky, Nivea, Oreo, Grant’s Whisky and Levi’s.
In line with their values and what we have seen in the Barnardo’s advert they also work to raise awareness of charities and other non-profit organisations such as:
‘This Girl Can’ – Promotion of sport and exercise for women
Department for Education (England) – Recruitment of teachers
Department for Business, Energy & Industrial Strategy – Apprenticeships – “Get in Go Far” campaign
The Big Issue – ‘Change Please’ campaign – Homeless people working selling coffee
Project Literacy – A campaign raising awareness of illiteracy and the social problems it causes
The Girl Effect – organisation which promotes the confidence and success of girls to change society
FCB Inferno – Barnardo’s Believe in Me Campaign - http://www.fcbinferno.com/work/case-studies/believe-in-me/
The InsightNo matter how tough the circumstances, children have an incredible ability to bounce back and transform their lives.
The IdeaShow Barnardo’s children as the heroes of ?their own stories, defiantly and directly ?addressing our audience.
The FilmDirected by Sara Dunlop, the film features five young children stepping up into spaces that represent the trauma they’ve experienced. Using powerful, mesmerising performances, the children demonstrate that no matter how dark their past, a brighter future awaits. 60 and 40 second edits will run on TV into Winter 2016, as well as cinema.
5street cast children with no previous acting experience.
Production Company – Rattling Stick
Rattling Stick was founded in 2006 by Daniel Kleinman, Ringan Ledwidge and Johnnie Frankel. A small production company with an unmitigated belief in quality creative output, we are no longer home to solely commercial production. We generate and produce high quality creative work in many forms, be that branded content, music videos, documentaries, title sequences, feature films or television.
At the heart of Rattling Stick is the conviction that all great communication starts with great story, irrespective of what it’s called, how long it is, how much it costs or where it lives. What excites us is brave, high quality,
captivating content that makes its audience feel something. Our scope of work has ranged from the miniscule to the magnificent. We’ve chased a sunrise with 88 cameras, taken the blitz to Liverpool, raced cheetahs, dropped polar bears from planes, mastered evolution, created a serenading dog, got undressed and retold the story of the three little pigs.
Rattling Stick’s small but highly creative team ethic has been consistently recognised and awarded within the advertising industry. We have picked up lots of shiny accolades, including Cannes Grand Prix, Golds at the British Arrows, Creative Circle, Clios and several D&AD Pencils and features. The British Arrows Production Company of the Year has also been awarded to us four times and we’ve topped the Televisual Peer Poll for the last six years.
Now home to seventeen directors and with an office in the US, Rattling Stick remains a small, spirited production company, whose directors challenge, complement and encourage each other with the work they produce.
Director – Sara Dunlophttp://www.rattlingstick.com/directors/sara-dunlop/showreel/
After graduating in Film from the University of Westminster, Sara was soon named one of the Top 25 Directors to Watch by Creativity Magazine. Through her work, she demonstrates a particular affinity with cinematic realism, full of authenticity and beauty. She has a gift for narrative storytelling, with inspired casting and performances across her work.
Sara has chalked up an impressive array of brands and productions on her reel. From Levis, Virgin Trains, Vodafone, Sky and TFL, Sara brings an effortless quality to her films and shows a real flair for big ideas.
Sara’s work continues to gather industry recognition, evident through the awards that she has accumulated since starting her career. Her commercial work has been awarded and shortlisted at LIA, British Arrows, D&AD, Creative Circle, Cannes Lions and A-List Hollywood Craft.
Sara’s content driven work has been equally well received with the three films she co-wrote and directed for Burberry and GQ’s ‘Mr Burberry - The Night Before’ series, being featured by the Hollywood Report, HypeBeast and the Huffington Post and short-listed for the Shots Awards. She has also created award-winning films for The Big Issue, Plan, shoe designer Jonathan Kelsey and The Havens Crisis Centre, which picked up several awards at the British Arrows Craft Awards including Best Director.
Her most recent short, ‘Dreamlands’, was the only UK short film to be ‘In Competition’ at the 2016 Cannes Film Festival, selected out of 5008 films globally entered. The film also won ‘Best Narrative Short’ at the 2016 Brooklyn Film Festival and recently played at the London Film Festival.
Reviews – The Drum – Marketing Website:
“Barnardo’s introduces fresh 'Believe In Me' positioning as it rips up the charity ad rulebook to reach a more diverse audience”
Barnardo’s has launched a fresh campaign dubbed ‘Believe In Me’ which aims to showcase the incredible things that can happen when people put faith in children who may not have had the best start in life.
The push comes as the brand launches a new 10-year corporate strategy which looks to reassert the relevance of Barnardo’s, and reach a more diverse audience that is reflective of modern day Britain. While name recognition of
the non-profit is high, the group wants to raise greater awareness of the breadth of the work it does for children around the UK.
At the heart of the new positioning is a 60-second film which features five young stars performing dramatic reconstructions of true events, showing how their narratives transformed from victim to hero thanks to the charity.
The spot aims to “rip up the rulebook,” of children’s charity advertising, eschewing sad eyes and melancholy music for something “far more powerful,” according to the creative agency behind it, FCB Inferno.
The children in the video are shown dancing, sparring, drumming and practicing other skills as text across the screen tells their stories. Lines like ‘I am not his little secret’, ‘I am not the toys I never had’ and ‘I am not my broken ribs’ turn into rallying cries like ‘I am strong’, ‘I am free’, ‘I am proud’ and ‘I am unstoppable’. Rather than working with actors, the stars of the campaign were street cast. Each was given the back story for their role, resulting in the raw performances seen on screen.
Soundtracked by a cover of Tears for Fear’s 80s classic ‘Everybody Wants to Rule the World’, the five performances in the ad each represent a key focus of Barnardo’s care, ending on the stapline: ‘Believe In Me’.
As well as running across TV, the campaign will run across national press and specific BME media over the next few months with media being managed by John Ayling Associates. An online hub built by Dam Digital and Stand will showcase solo performances from the cast to encourage deeper engagement.
“We’ve been championing children for 150 years, because we believe a child’s future should never be defined their past," said Barnardo’s director of policy and comms, Gill Holmes. "We are announcing a bold new brand campaign to support our charity in transforming the lives of the UK’s most vulnerable children and their families."
Evening Telegraph – News Article – Audience Reactions“BARNARDO’S ‘SORRY’ FOR MAKING VIEWERS CRY IN NEW ADVERT”
A leading children’s charity has said “sorry” to television viewers and cinema audiences over its hard-hitting new advert that reduced some to tears.It was created to promote a new campaign by Barnardo’s called Believe In Me, and features a young gymnast, a dancer and a drummer along with inspiring messages of hope.
The advert, which launched on TV and cinema screens last week, has had a profound effect on some viewers, according to Barnardo’s chief executive Javed Khan.But he said it was important to highlight the positive message that every child can go on to achieve their dreams irrespective of their background.Mr Khan said: “We tested the new advert on thousands of people and it’s left many in tears.“We are sorry if it has made people cry but we really have to tell everyone that our services to help children and families are needed more than ever.”
On Twitter, one commentator said: “The new Barnardo’s advert has made me cry. As a foster kid myself, I can’t express how much people who believe in you gets you through.”
Screenshots / Quotations – revision help
