FOR IMMEDIATE RELEASE
ASUS Announces ZenFone Max Pro (M1)
Full View 6" dual-camera smartphone features Qualcomm Snapdragon 636 CPU and 5000mAh battery with massive stamina for longer online gaming, browsing and calls
KEY POINTS
2X mobile performance1: Latest high-performance, energy-efficient Qualcomm Snapdragon 636 Mobile Platform with 14nm octa-core processor
2-day stamina: High-capacity 5000mAh battery for up to 48hrs non-stop use2, 42hrs talk time, 28hrs browsing, 199hrs audio playback, 20hrs video playback.
Dual rear cameras: Up to 16MP wide-aperture main camera captures clearer photos, with secondary camera for gorgeous bokeh effects in Portrait mode
Magnificent entertainment: Expansive 6" FHD+ Full View display in 5.5"-class body, with NXP smart amp and 5-magnet speaker for powerful, clear sound
DELHI, India, April 23, 2018 — ASUS CEO Jerry Shen today announced ZenFone Max Pro (M1), a
high-performance addition to the new ZenFone Max Series — the world’s only range of high-battery-
capacity smartphones — at a grand press event in Delhi, India.
1 of 9
FOR IMMEDIATE RELEASE
“India remains a key market for our smartphone business and we wanted India to be one of the first
countries to receive our brand new ZenFone Max Pro,” said Mr. Shen. “We are proud to be working with
Qualcomm Technologies to make ZenFone Max Pro one of the most powerful yet battery-efficient
smartphones for all Indian consumers to enjoy.”
Larry Paulson, President & Vice President, Qualcomm India joined Mr. Shen on stage to add, “Qualcomm
Technologies shares the ASUS commitment to exceptional design and quality, With the launch of
ZenFone Max Pro, powered by the Snapdragon 636 Mobile Platform, ASUS has brought together an
ideal balance of exceptional battery life, outstanding performance and consumer value.”
ZenFone Max Pro packs a massive 5000mAh battery, a 6-inch FHD+ Full View display and a dual-
camera system into an amazingly compact body that's no larger than many standard 5.5-inch
smartphones. It's powered by the fast but energy-efficient Qualcomm® Snapdragon™ 636 Mobile Platform,
with Adreno™ 509 graphics for enhanced responsiveness and outstanding gaming performance.
The exquisite design features a stylish 180g-light metal body with diamond-cut edges and 2.5D-curved
display glass, and is available in two stunning finishes: Deepsea Black and Meteor Silver.
Advanced mobile performance
At the heart of ZenFone Max Pro is an advanced Snapdragon 636 Mobile Platform, which combines
smooth, responsive performance with superb battery life, and a powerful Adreno 509 GPU that is
designed to support enhanced mobile gaming and browsing performance. ZenFone Max Pro handles any
task easily, with performance to spare.
The Snapdragon 636 is an advanced 14nm 64-bit system-on-a-chip (SoC) with up to 6GB RAM, and
which is engineered to deliver up to 40%-higher CPU performance and 10%-higher graphics performance
than the Snapdragon 630, while maintaining excellent battery life. With its improved performance, the
Adreno 509 GPU supports lifelike visuals and more efficient rendering of advanced 3D graphics.
ZenFone Max Pro ships with pure Android™ 8.1 Oreo™, the latest version of the beautiful Android user
interface that improves productivity, and simply lets users have more fun with their phone.
2-day stamina
The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and
those who need maximum battery endurance. ZenFone Max Pro has a high-capacity, high-density
5000mAh battery supporting its powerful Snapdragon 636 processor — the most powerful combination in
2 of 9
FOR IMMEDIATE RELEASE
the ZenFone Max Series — with custom-crafted battery design that packs maximum performance into
minimum space.
With so much power on tap, users can browse more, game more, stream more — and talk as much as
they want without worrying about finding a power outlet. ZenFone Max Pro offers users up to 20 hours of
YouTube video playback, up to 42 hours 3G talk time, and up to 28 hours of Wi-Fi web browsing. On a
single charge, users can enjoy playing more: for example, up to 45 rounds3 of Mobile Legends, or up to 2
seasons of Games of Thrones.
All this power is backed up with lightning-fast charge times: ZenFone Max Pro can charge its 5000mAh
battery from 0% to 100% in just 2 hours and 42 minutes, compared to some rival products with a
4000mAh battery that need well over 3 hours.
Magnificent entertainment
The 6-inch Full View FHD+ (1080 x 2160) display in ZenFone Max Pro features stunning 450cd/m2
brightness, 1500:1 contrast ratio and an 85% NTSC color gamut to give users a magnificent visual
experience. The ultrawide 18:9 aspect ratio and slim bezels provide a greatly expanded viewing area that
makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web
there's less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the
screen.
For powerful, immersive high-quality sound, ZenFone Max Pro features a five-magnet speaker driven by
an NXP smart amplifier that delivers higher volume with lower distortion. Compared to single-magnet
speaker performance, ZenFone Max Pro delivers 41% louder sound, 14% better low-frequency response
and 12% less distortion.
Dual rear cameras
ZenFone Max Pro has an advanced dual-camera system4 that takes mobile photography to new heights.
The rear camera focuses on the subject in less than the blink of an eye, and has a high-resolution up to
16MP sensor with a high-quality f/2.0 wide-aperture lens that captures clearer photos, every time.
The secondary camera is used to create an artistic bokeh effect for portraits and close-ups, putting the
subject in sharp focus while progressively blurring the background for a gentle yet powerful effect that
really makes the subject stand out.
ZenFone Max Pro shoots video at up to 4K UHD resolution, allowing users to just point, shoot and share
their memories, all captured with incredible levels of detail.
3 of 9
FOR IMMEDIATE RELEASE
The front camera enables the most indulgent selfies, with softlight LED flash and a live beautification
feature that instantly retouches shots to remove blemishes, balance facial features, enhance skin tone
and more.
Premium metal design with dual SIM slots and expandable storage
ZenFone Max Pro is built to last using solid metal, with a slim and light 180g body that's precision-crafted
to give it a luxurious feel without being bulky. The slim and elegant size and 2.5D-curved front edges
make ZenFone Max Pro exceptionally comfortable to hold, with significantly less bulk than a standard 6-
inch phone. ZenFone Max Pro is available in two stunning finishes to match the user's style: Deepsea
Black and Meteor Silver.
ZenFone Max Pro comes with two SIM slots supporting 4G LTE speeds up to 150Mbps, and an additional
microSD slot to expand storage by up to 2TB. Its convenient triple-slot tray lets users install two SIMs and
a microSD card in one easy step.
ZenFone Max Pro is easier to use and more convenient than ever, with a new face unlock feature5 that
lets users unlock the phone simply by looking at it — the perfect hands-free solution for messy or gloved
fingers. There’s also a rear fingerprint sensor that unlocks the phone in an instant.
AVAILABILITY & PRICING
ASUS ZenFone Max Pro (M1) will be available from DATE in COUNTRIES from PLACES. Please contact
your local ASUS representative for further information.
PRESS CONTACTS
Nicky Wong
Product Marketer
Contact Name 2
Job Title
contact_2_email
NOTES TO EDITORS
ASUS Global Press Room: http://press.asus.com
ASUS Global Facebook: http://www.facebook.com/asus
ASUS Global Twitter: http://www.twitter.com/asus
4 of 9
FOR IMMEDIATE RELEASE
5 of 9
FOR IMMEDIATE RELEASE
SPECIFICATIONS 6
ASUS ZenFone Max Pro (M1)
Design Metal back with front 2.5D-curved glass
Dimensions / Weight 159 x 76 x 8.45mm
180g light
Display 6" FHD+ (2160 by 1080) 18:9 Full View IPS display
450cd/m2 brightness
1500:1 contrast ratio
85% NTSC color gamut
404ppi pixel density
Capacitive touchscreen with 10-points multitouch
CPU / GPU Qualcomm® Snapdragon™ 636 Mobile Platform with 14nm, 64-bit Octa-core processor
(Snapdragon™ 636 performance is 1.54x better than Snapdragon™ 6257)
Qualcomm® Adreno™ 509 GPU
Memory &
storage
LPDDR4X 3GB / 4GB / 6GB RAM
eMCP 5.1 32GB / 64GB storage
Dual Camera System Main camera: 13MP or 16MP / up to f/2.0 aperture with secondary camera for bokeh
effect / PDAF/ LED flash / 4K UHD video recording
Front camera: 8MP or 16MP / f/2.2 aperture / Softlight LED flash
Wireless 802.11b/g/n 2.4GHz
Wi-Fi direct
Wi-Fi display
DC-HSPA+: UL 5.76 / DL 42 Mbps
LTE: Cat5 UL 75 Mbps / Cat4 DL 150Mbps
Connectivity Bluetooth® 5.0
Bluetooth® HID
Micro-USB
6 of 9
FOR IMMEDIATE RELEASE
Security features Rear fingerprint security sensor with 5-finger, 360° recognition, 0.3s unlock
Face Unlock5 for added convenience and security
SIM card and SD slot Triple slots with dual SIM, dual 4G + 4G standby
Slot 1: Nano SIM (2G / 3G / 4G)
Slot 2: Nano SIM (2G / 3G / 4G)
Slot 3: MicroSD card (up to 2TB)
GPS GPS
A-GPS
GLONASS
BDS
OS Pure AndroidTM 8.1 OreoTM
Battery 5000mAh capacity with fast charging (0-100% in 2 hours 42 minutes)
Up to 42 hours of 3G talk time
Up to 20 hours of YouTube playback
Up to 28 hours of web browsing
Up to 12 hours of gaming
Audio NXP smart amplifier to lower distortion and enhance higher volume
MaxBox for 2X volume boost
Colors Deepsea Black
Meteor Silver
###
About ASUS
ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating
products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone,
ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more
than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and
7 of 9
FOR IMMEDIATE RELEASE
committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue
in 2017.
8 of 9
1 Performance comparison between ZenFone Max Pro with Snapdragon 636 and ZenFone 4 Max Pro with Snapdragon 430: Antutu benchmark scores of 116,618 and 43,000 respectively.2 Calculated for a 48-hour usage scenario with 30% talk time, 20% web browsing, 40% audio playback, 10% video playback. Standby time and usage time were based on results from ASUS lab tests, calculated from current drain and typical battery capacity. Results may vary according to test and usage conditions.3 Based on an estimated average playtime of 15 min per round, for a total of 11.3 hours of gameplay. Actual performance may vary according to usage conditions and other factors.4 Camera specifications may vary according to country and model
5 Availability to be announced6 Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com7 Comparison between Snapdragon 636 and Snapdragon 625 with Antutu scores of 116,618 and 75,880 respectively.