Marketing Dynamics Complete the following set of worksheets from the PowerPoint presentations and discussions in class. This package will form the foundation for both the Chapter Tests as well as the Summative Marketing Plan. Chapter 1: Marketing is Dynamic! The goal of marketing is to meet customers’ needs and wants with products that customers can and will buy. Marketing is dynamic because customers’ are constantly . Customers’ needs and wants change because change changes changes social . Marketing focuses on the . A customer can be a . . . . Marketers focus on customers by learning what customers . developing to meet those needs and wants A target market is a satisfying by creating that the target market wants and will buy. Teens are a popular target market. Marketing Is International People can buy products from anywhere in the world. List 5 other countries with a McDonalds Restaurant The Four Ps are the basic elements of marketing. They are also known as the . Product is the are you selling? Place is the are you selling it? Price is the the customer pay for it?
Transcript
Marketing DynamicsComplete the following set of worksheets from the PowerPoint presentations and discussions in class. This package will form the foundation for both the Chapter Tests as well as the Summative Marketing Plan.
Chapter 1:Marketing is Dynamic!The goal of marketing is to meet customers’ needs and wants with products that customers can and will buy.
Marketing is dynamic because customers’ are constantly .
Customers’ needs and wants change because change changes changes social .
Marketing focuses on the . A customer can be a
. . . .
Marketers focus on customers by learning what customers . developing to meet those needs and wants
A target market is a satisfying by creating that the target market wants and will buy.
Teens are a popular target market.
Marketing Is International
People can buy products from anywhere in the world. List 5 other countries with a McDonalds Restaurant
The Four Ps are the basic elements of marketing. They are also known as the .
Product is the are you selling? Place is the are you selling it? Price is the the customer pay for it? Promotion is what you want the customers and the public to
know
Product:There are three types of products.
: physical item : action done for you : concept, cause, image, issue, or philosophy
Categorize the pictured products as good, service, or idea.
Place involves getting products to at convenient and
. includes distribution. Distribution includes:
shipping storing inventory stocking of goods
Price is the amount of money . determined by .
Price is based on how much the customer . the costs to the product.
Promotion with customers telling people about your .your .
Promotion includes selling, , and . public relations ( )
Marketing Is the Marketing Mix
The marketing mix is a for marketing a product.
consists of the decisions made about each of the Four Ps made with the in mind
Marketing mix decisions include answers to these questions:
What products do customers need or want? Which stores will be convenient for them? What price will they pay? Where will they see ads?
Why is the target market in the centre?
Is the customer part of the marketing mix?
Marketing Is the Marketing Plan
The marketing plan is a plan that so that it avoids such pitfalls as
Lost . Lost . Poor .
Key Elements of a Marketing Plan
market opportunities and analysis, such as a analysis a market . an action plan monitoring and evaluating the plan, including reviewing the .
