Questionnaire for Katie Allen’s Orchard Pig Advertisement

Question 1: What do you identify as? (Circle one)

Male Female Gender-Fluid Transgender Rather not say

Question 2: What age bracket do you fit in? (Circle one)

Under 16 16-17 18-21 22-25 26-35 36-45 46-55

Question 3: How would you describe your sexual orientation/relations? (Circle one)

Heterosexual Homosexual Bisexual I don’t know Rather not say

Question 4: Please state your relationship status. (Circle one)

Single In a relationship Engaged Married Divorced

I’m Polyamorous ‘It’s complicated’ Rather not say

Question 5: Please circle the employment status that applies to you. (Circle one)

Employed (full time) Employed (part time) Student Student & Employed

Unemployed (looking for work) Unemployed (not looking for work)

Self-employed Retired

Question 6: Have you ever drunk alcohol before? (Circle one)

Yes No

If answered No to question 6, do not continue this questionnaire

Question 7: How often do you drink? (Circle one)

Hardly Ever On occasion Less than once a month Once a month

Several times a month Once a week More than once a week Everyday

Question 8: Please rate what type of alcoholic beverages you drink the most (Number in order of preference, 1 being most preferred, if you have not tried a specific beverage then leave it blank)

Cider ( ) Beer ( ) Wine ( ) Spirits ( ) Liqueurs ( )

Exotic drinks i.e. Cocktails & Martinis ( )

Question 9: What makes you buy/drink an alcoholic drink you haven’t tried before? (Please label the most important factor with an ‘M’ and the least important factor with an ‘L’ )

The Price ( ) The Brand ( ) The Packaging/bottle ( ) Recommended ( )

‘The Making Process’ and age ( ) Where it was made ( )

Question 10: Please describe below an ideal TV advertisement, which would make you want to buy Cider . (This can include the mood, setting and who is involved).

Question 11: What is your preferred type of cider? (Circle one)

I don’t drink Cider Dry Still Dry Sparkling Spicy Still Spicy Sparkling

Medium Still Medium Sparkling Strong Still Strong Sparkling

Question 12: Please tick which Orchard Pig Cider you have tried and put a cross to ones which you would want to try, leave blank if you have not and don’t want to try any.