Macauley McNama Graphics Design Unit 04

Unit 04 – Visual Communication

Unfortunately, I couldn’t find the artist who created this culture jamming poster but this poster is fantastic because the visual communication of this poster is so clear. Following the style of “Absolut Vodka” it is welding, and the word “Impotence” gives a hint that if you drink any type of alcohol, it will affect the sexual performance which also means it could represent the negative effect on the society. The colours of this poster is quite dark and moody as the colours are white and gray, which represent the negative effect on the society when they drink the alcohol where they want to enjoy themselves but the alcohol takes away their performance. The typography is very bold to emphasis the word “Impotence” to ensure that the audience knows what it really means in relation of the welding “Absolut Vodka”. This poster may give the message that if any one drinks the alcohol, their side effects, for example their anger, their anger wouldn’t be welding as the alcohol triggers them easily but towards the sexual performance, it triggers impotence so it is welding as the welding Absolut vodka is shown.

Macauley McNama Graphics Design Unit 04

This culture jamming poster is great for visual communication to communicate to the audience. This poster is straightforward and clear that it is about greenhouse gases. The posters shows our Earth is being flatten by tires marks with a rhetorical question. Our cars exhausts carbon dioxide which is a greenhouse gas so it goes up to the atmosphere but it gets trapped, it couldn’t get out so it is stuck up the atmosphere which causes our Earth to heat up. So this poster is about campaigning against greenhouse gases and climate change as well as it is destroying our Earth and our environment as well. So they decided to make a visual communication poster to represent the climate change and greenhouse gases but they doesn’t use the symbol of car, instead of using a car, they used tires mark to represent that Earth is being destroyed by us driving our cars. This also can be used to make people realise that we’re actually destroying our home planet, Earth so they might consider buying alternative type of car, electric cars.

Macauley McNama Graphics Design Unit 04