Hyundai CRADLE Invests in Perceptive Automata to Bring Human Intuition Software to Self-Driving Cars

MENLO PARK, Calif., Oct. 9, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate

venturing and open innovation business, today announced it is investing in Perceptive Automata to

develop artificial intelligence software for self-driving cars and automated systems. Perceptive

Automata, a startup based in Somerville, Mass. with an office in Silicon Valley, has developed

software that gives autonomous vehicles the ability to understand the state-of-mind of people,

including pedestrians, cyclists and other motorists. The predictive technology enables automated

vehicles to make rapid judgments about the intentions and awareness of people on the street. This

gives machines unprecedented human-like intuition. To see the technology in action click here.

Hyundai Motor Company 12, Heolleung-ro, Seochogu,

Seoul, 137-938, Korea

T +82 2 3464 2128

www.hyundai.com

Perceptive Automata’s core technology takes sensor data from vehicles that show interactions with

people. This rich data is used to train deep learning models to interpret human behavior the way

people do. The end result is sophisticated AI software that can be integrated into autonomous

driving systems. With the software installed, autonomous vehicles can anticipate what pedestrians,

cyclists and motorists might do next.

“We are ecstatic to have an investor on board like Hyundai that understands the importance of the

problem we are solving for self-driving cars and next-generation driver assistance systems,” said

Sid Misra, co-founder and CEO of Perceptive Automata. “Hyundai is one of the biggest

automakers in the world and having them back our technology is incredibly validating.”

Perceptive Automata’s software is particularly useful if a pedestrian begins to cross the street but

sees the approaching autonomous car and decides to stop and ‘wave’ it on. In this situation, an

autonomous vehicle without the software would stop and wait, even though the pedestrian has no

intention to cross. Perceptive Automata’s software can read the pedestrian’s intent and pass this

information to the autonomous system’s decision-making module.

“One of the biggest hurdles facing autonomous vehicles is the inability to interpret the critical visual

cues about human behavior that human drivers can effortlessly process,” said John Suh, vice

president of Hyundai CRADLE. “Perceptive Automata is giving the AV industry the tools to deploy

autonomous vehicles that understand more like humans, creating a safer and smoother driving

Hyundai Motor Company 12, Heolleung-ro, Seochogu,

Seoul, 137-938, Korea

T +82 2 3464 2128

www.hyundai.com

experience.”

This year, Hyundai has expanded its investment into artificial intelligence technologies that can

improve Hyundai’s core automotive business, as well as adjacent areas in robotics and human

machine interactions. Hyundai has also been actively investing from its AI Alliance Fund, co-

founded in late 2017, with SK Telecom and Hanwha Asset Management.

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About Hyundai CRADLEHyundai CRADLE is the Center for Robotic-augmented Design in Living Experiences. CRADLE

strengthens Hyundai Motor Group’s core automotive business and expands it into new and

adjacent markets with the goal of enhancing transportation on and off the road. The company also

Hyundai Motor Company 12, Heolleung-ro, Seochogu,

Seoul, 137-938, Korea

T +82 2 3464 2128

www.hyundai.com

plans to expand the Hyundai CRADLE innovation concept globally.

About Perceptive AutomataPerceptive Automata is solving one of the hardest problems of automated driving: enabling

vehicles to predict and understand human behavior to help safely achieve the large-scale rollout of

highly-automated vehicles (L2/3) and fully-autonomous driving systems (L4/5). Perceptive

Automata allows autonomous systems to anticipate human reactions so they can navigate safely

and smoothly around pedestrians, cyclists, and other drivers. This is essential for autonomous

systems to safely and seamlessly integrate into a human-dominated road environment and to

enable a smooth ride experience for passengers of automated mobility services. For more

information about Perceptive Automata, visit www.perceptiveautomata.com.

About Hyundai MotorEstablished in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in

automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business

structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight

manufacturing bases and seven design and technical centers worldwide and in 2017 sold about 4.5

million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to

enhance its product line-up with localized models and strives to strengthen its leadership in clean

technology, starting with the world’s first mass-produced fuel cell electric vehicle and IONIQ, the

world’s first model with three electrified powertrains in a single body type.

More information about Hyundai Motor and its products can be found at:

http://worldwide.hyundai.com or http://globalpr.hyundai.com

Hyundai Motor Company 12, Heolleung-ro, Seochogu,

Seoul, 137-938, Korea

T +82 2 3464 2128

www.hyundai.com

ContactsGlobal PR Team / Hyundai MotorJin Chasjcar@hyundai.com +82 2 3464 2128

Hyundai Motor America Perceptive AutomataMiles Johnson Rachel Chibidakis(714) 366-1048 (415) 314-9329 milesjohnson@hmausa.com press@perceptiveautomata.com

Hyundai Motor Company 12, Heolleung-ro, Seochogu,

Seoul, 137-938, Korea

T +82 2 3464 2128

www.hyundai.com