Writing for the Web

Writing Style: Key Traits

Short; to the pointSimple wordsInverted pyramid; key points firstScannable: subheadings; bullets;

boldfaceLists; bullets or indented

Layering/ChunkingBreak story into thematic

pieces“Chunks” can be on different

pagesReaders can read in any orderLayers/chunks can be different

media

Links in NewsProvide relevant info/background;

alternate viewpointsBe selectiveClear, simple language; not bossyDescribe what people will get

after they click