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Web 2.0….is this a way for us to create a more just & sustainable
world?
Photo source: Flickr.com – Here’s looking at youhttp://www.flickr.com/photos/aunto
Taking a video….
Web 2.0 shifts balance of power
$
What’s changing?
Source: Adapted from Neil Perkin ‘What’s Next in Media’
Traditional Media
Brands/service createthe content
Brands/servicecontrol everything
“We publish you listen”(all push)
Single read ©right
Repeat same message
Focused on the brand/service
Social Media
Content created by consumer/or co-created
Consumer controls
Part of the conversation (push and pull)
Add/modify/some rights reserved(notion of Creative Commons)
Adapt/improve the message/beta
Focused on the consumer
Speaking Out
Source: http://www.flickr.com/photos/klbw/2524083477/
Social media & the power of trust
Source: Faris Yakob http://tinyurl.com/c8c256
The Online EcosystemOrganizations & those that support them now have
the opportunity to interact beyond one website.
Source: Common Knowledge
Reporting ethic violence in Kenya
Wikipedia
Human Genome project
The largest social movement in the world…
WiserEarth.org helps the global movement of of people and organizations working toward
social justice, indigenous rights, and environmental stewardship to connect,
collaborate & build alliances
WiserEarth: The social network for sustainability
WiserEarth: The social network for sustainability
Automatically Tweeted
Automatically Indexed by Google
Pushed out viaRSS Feeds
Your Event, Job
or Resource
Your Event, Job
or Resource
Auto-Publish on partner site accessed by 250,000 people
Inside WiserEarth and Outside
Sharing & building visibility for our work
Spread Virally via Friend Feed
Push Email Recommendations to our 50,000 Members
Available to add to 2,000+ Online Groups
WiserEarth Search (over 1 million / year)
Time for change…
“We are moving from a world created for and by privilege to a world created by
community.”
Paul Hawken, writer of Blessed Unrest
www.WiserEarth.org
Web 2.0
What are we going to do to co-create a more just & sustainable world?
List of a few resourcesThe Networked Nonprofit: Beth Kanter & Allison Fine (2010)
Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams (2006) & MacroWikinomics (2010)
Here Comes Everybody: The power of organizing without organizations - Clay Shirky (2008)
The Social Pulpit – Barack Obama’s social media toolkit Designing for the Social Web – Joshua Porter (2008)The Packard Foundation: “Working Wikily” report
Ben Rigby’s Book ‘Mobilizing Generation 2.0′ http://www.mobilevoter.org/book.html
Blogs…for starters…WiserEarth’s blog:http://blog.wiserearth.org/
Beth’s Blog: www.bethkanter.orgMashable: http://mashable.com/
Social Media Biz: http://www.socialmedia.biz/
Contact me: www.wiserearth.org/user/camilla
Twitter: CamillaWiser