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Lead Nurturing in EMEA – “The Do’s and Don’t’s
| Date post: | 18-Nov-2014 |
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Lead Nurturing in EMEA – “The Do’s and Don’t’s
John SweeneyCustomer Success DirectorDemandGen UK
• +44 207 096 1835
• L B2B Marketing Automation UK
Who is DemandGen?
“DemandGen is a global consulting firm helping companies deploy and utilize marketing automation and CRM systems. We are the trusted advisor to the world's leading sales and marketing teams combining superior service, business process, and technology expertise.”
Locations EMEANorth AmericaAsia
Marketing generated leads not respected by Sales
What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Marketing are sending us prospectsthat don’t get us business right now.
What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Marketing are sending us prospectsthat don’t get us business right now.
The Lead Management Process isn’t working
What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
We need a bigger pipeline
Marketing are sending us prospectsthat don’t get us business right now.
The Lead Management Process isn’t working
What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
We need a bigger pipeline
We struggle to measure marketing results against revenue
Marketing are sending us prospectsthat don’t get us business right now.
The Lead Management Process isn’t working
What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
We don’t have the in-house skills to do marketing automation
We need a bigger pipeline
We struggle to measure marketing results against revenue
Marketing are sending us prospectsthat don’t get us business right now.
The Lead Management Process isn’t working
What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
We don’t have the in-house skills to do marketing automation
We need a bigger pipeline
We struggle to measure marketing results against revenue
Marketing are sending us prospectsthat don’t get us business right now.
Sales & Marketing are not working together
The Lead Management Process isn’t working
What problems does Marketing Automation solve?
Teri O’NealMarketing AutomationManager EMEA
John WattonDirector, Global Brand and MarketingExpedia Affiliate Network
Stan Wood Managing DirectorVelocity Partners
Today’s Panel
Marketing Automation is a Journey
Get ready, buy good equipment, plan carefully, find a guide, stick together and don’t give up
Marketing Automation is a Journey
Has every body bought into Marketing Automation?
Don’t go it alone!
Has every body bought into Marketing Automation?
Lead Nurturing in EMEA
“Buyers buy when they are ready to buy so don’t forget to nurture them”
Lead Nurturing in EMEA
Who stopsoutside yourshop window?
The Role of Content
“Be interesting or be ignored?”
Did your waist-line pipe-line grow?
Measuring Results:
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EU Data-Directive
= ?
Directive Effective after May 26th 2011 - Know where you stand.
EU Data-Directive
Teri O’NealMarketing AutomationManager EMEA
John WattonDirector, Global Brand and MarketingExpedia Affiliate Network
Stan Wood Managing DirectorVelocity Partners
Contact Us!
E-Mail: [email protected]: UK B2B Marketing Automation Guide
Contact me for: Summary of this webcast Eloqua’s EU Data Compliance Whitepaper : http://bit.ly/mAlmHT
E: [email protected]: @jwatton
E: teri.O'[email protected]
Contact me for: B2B Content Marketing Tutorial B2B Marketing Manifesto
Any Questions?
Copyright © 2011 DemandGen International, Inc.
