Are You Feeling Olympic?
4th April 2012
We the Olympics
Find London 2012’s Red Mitten
equivalent and you can retire
Rule 40 is you best friend
Good working relations with the
organising committee is key
Think of an activation budget and
double it
The Paralympics are going to be
bigger than you think
Celebrating medal success is
fraught with dangers
Let your guests enjoy hospitality
& tickets, preferably without you
Take your activation outside of
Olympic Park, use all of London
Don’t just tick boxes, push the
boundaries
Our Rallying Cry To Brands
“Do something Olympic”
It’s a once in a lifetime gig, Do
Something Olympic