Top 10 Tactical Tips for #GivingTuesday
September 3, 2015
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Top 10 Tactical Tips for #GivingTuesday
September 3, 2015
Presenters
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Assisting with chat: Ale Bezdikian, TechSoup
Becky WiegandWebinar Program Manager
TechSoup Global
Rob WuCEO
CauseVox
Where Are You?
We Are Here
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We Are Here
Agenda
• Introduction to TechSoup• Poll Questions – Your #GivingTuesday history?• 10 Tactical Tips for Planning and Success• Crowdfunding Resources• Additional Resources• Q&A
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About TechSoup Global
We are a global network of 63 partner NGOs that provide the best technology resources to over a half-million organizations in 121 countries.
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We connect organizations and people with the resources, support, and technology they need to change the world.
Learn more from our 2014 Year in Review.
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We are working toward a time when every social benefit organization on the planet has the technology, resources, and knowledge it needs to operate at its full potential.
121countries served
63partner NGOs
41Net2 local
groups
615kNGOs
reached
Our Reach
Our Impact
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Together, we build a stronger, more resilient civil society.
$4.8Bin technology
products and grants employed by NGOs for the greater good
35languages used
to provide education and
support
100+corporate and
foundation partners connected with the
causes and communities they
care about
5.9Mannual visits to our websites
600,000newsletter
subscribers empowered with
actionable knowledge
79%of NGOs have
improved organizational efficiency with
TechSoup Global's resource offering*
*Source: = survey conducted among TechSoup members in 2013.
Our Product Donation Programs
Donated technology, education, and community forum resources for NGOs save costs, magnify impact, and extend reach.
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Participant Poll
What kind of role are you in at your organization? • Fundraising/Development• Communications/Marketing• Leadership/ED/Board• IT staff• Social media• Program staff• Librarian• Administrative• I wear a few different hats mentioned here!• Other (comment in chat)
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Participant Poll
Have you participated in a GivingTuesday campaign in the past? • Yes• No
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Participant Poll
Are you looking for a fundraising platform?• Yes• No
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#GIVINGTUESDAY
Top 10 Tactical Tips for GivingTuesday
Rob WU, CEO of CAUSEVOX
#GIVINGTUESDAY
ROB WUCHIEF EXECUTIVE OFFICER
Photo from The Adventure Project
#GIVINGTUESDAY
CAUSEVOX IS CROWDFUNDING
FOR SOCIAL CAUSES
#GIVINGTUESDAY
WE HELP GOO
D THINGS
FLOURISH
Photo from World Bicycle Relief in Sri Lanka
@robjwu / @causevox
What is givingtuesday?
#GIVINGTUESDAY
National Domestic Violence HotlineRAISES$53,000
#GIVINGTUESDAY
GREY2K Raises
$10,000 during
GivingTuesday
#GIVINGTUESDAY
THE CHALLENGE
@robjwu / @causevox
“How do you start a GivingTuesday
campaign?”–You
@robjwu / @causevox
–You
“We need to take our givingtuesday fundraisinG
to the next level!”
@robjwu / @causevox
“We’re a small nonprofit without a lot of
resources…how do we cut through the noise?”–You
#GIVINGTUESDAY
Ten things you can do RIGHT NOW to
turbocharge this year’s givingtuesday.
Tactical Tips
#GIVINGTUESDAY
FREE RESOURCES
http://causevox.com/givingtuesdayresources
http://gtweekly.causevox.com
#GIVINGTUESDAY
Tip #1: SET An IMPACT METRIC
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY
STEPS TO SETTING AN IMPACT METRIC
IDENTIFYUnIT
#GIVINGTUESDAY
STEPS TO SETTING AN IMPACT METRIC
IDENTIFYUnIT
DETERMINE UNIT COST
#GIVINGTUESDAY
STEPS TO SETTING AN IMPACT METRIC
IDENTIFYUnIT
DETERMINE UNIT COST
CalCulate GOAL
#GIVINGTUESDAY
TIP #2: USE PEER TO PEER FUNDRAISING
@robjwu / @causevox
WHAT IS Peer to Peer Fundraising?
@robjwu / @causevox
@robjwu / @causevox
@robjwu / @causevox
2x donations with Peer to peer fundraising
#GIVINGTUESDAY
COMPONENTS OF A FUNDRAISER TOOLKITCampaign One-Sheet
Images and LogosSocial Media Tips
Sample Emails, Press Releases, and Letters
Printable Promotional MaterialsRecognition ToolsFundraising Tips
#GIVINGTUESDAY
TIP #3: Create a campaign specific
Facebook page
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY
ALTERNATIVE “WATERING HOLES”
EMAIL LIST
#GIVINGTUESDAY
ALTERNATIVE “WATERING HOLES”
EMAIL LIST FACEBOOK/GOOGLE GROUP
#GIVINGTUESDAY
ALTERNATIVE “WATERING HOLES”
EMAIL LIST FACEBOOK/GOOGLE GROUP
bASECAMP
#GIVINGTUESDAY
TIP #4: Have a call to action
@robjwu / @causevox
ONRAMPING yields more results
@robjwu / @causevox
@robjwu / @causevox
#GIVINGTUESDAY
CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY
CALLING
CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY
CALLING
CALL TO ACTION FRAMEWORK
ACTION
#GIVINGTUESDAY
Tip #5: Create a Unique Hashtag
@robjwu / @causevox
The # symbol, called a hashtag, is used to mark
keywords or topics in a Tweet. It was created organically by
Twitter users as a way to categorize messages.
@robjwu / @causevox
@robjwu / @causevox
#GIVINGTUESDAY
Source: Bufferapp
#GIVINGTUESDAY
HASHTAGGING TIPS
UNIQUE
#GIVINGTUESDAY
HASHTAGGING TIPS
UNIQUE RELEVANT
#GIVINGTUESDAY
HASHTAGGING TIPS
UNIQUE RELEVANT SHORT
#GIVINGTUESDAY
TIP #6: POST THE RIGHT TYPE OF CONTENT ON
SOCIAL MEDIA
@robjwu / @causevox
@robjwu / @causevox
80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
@robjwu / @causevox
80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
20% should be Salesy
@robjwu / @causevox
ENTERTAININGPost
@robjwu / @causevox
ENTERTAININGPost
@robjwu / @causevox
SALESYPost
#GIVINGTUESDAY
TIP #7: PRACTICE SOCIAL LISTENING
@robjwu / @causevox
@robjwu / @causevox
#GIVINGTUESDAY
SOCIAL LISTENING QUERIES
HASHTAGS
#GIVINGTUESDAY
SOCIAL LISTENING QUERIES
HASHTAGS ORG NAME
#GIVINGTUESDAY
SOCIAL LISTENING QUERIES
HASHTAGS ORG NAME KEYWORDS
#GIVINGTUESDAY
TIP #8: Create & Post content
@robjwu / @causevox
Companies that blog get 55% more traffic
@robjwu / @causevox
36% of consumers say they share content primarily
because it promotes causes or issues they care about
#GIVINGTUESDAY
AGILE APPROACH TO CONTENT CREATION
POPULATE CONTENT
#GIVINGTUESDAY
AGILE APPROACH TO CONTENT CREATION
POPULATE CONTENT REVIEW /
MONITOR
#GIVINGTUESDAY
AGILE APPROACH TO CONTENT CREATION
POPULATE CONTENT REVIEW /
MONITORITERATE
#GIVINGTUESDAY
Tip #9: FOLLOW A STORYLINE
@robjwu / @causevox
Protagonist sets out to defeat a deadly force or antagonist
that threatens him or his home and community.
OVERCOMING THE MONSTER
#GIVINGTUESDAY
#GIVINGTUESDAY
EARTHRIGHTS INT’L
RAISES $24,000
@robjwu / @causevox
Protagonist starts out as poor and downtrodden, but rises in
the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of
it.
RAGS TO RICHES / REBIRTH
#GIVINGTUESDAY
@robjwu / @causevox
Protagonist and companions set out to acquire an
important object or reach a destination, encountering
perils and obstacles along the way.
QUEST
#GIVINGTUESDAY
PROJECT RENEWA
L RAISES $73,000
#GIVINGTUESDAY
#GIVINGTUESDAY
THE GAUNTL
ET RAISES $90,000
#GIVINGTUESDAY
TIP #10: USE GREAT TOOLS
#GIVINGTUESDAY
PABLO
#GIVINGTUESDAY
Canva
@robjwu / @causevox
CAUSEVOX
#GIVINGTUESDAY
FREE RESOURCES
http://causevox.com/givingtuesdayresources
http://gtweekly.causevox.com
#GIVINGTUESDAY
ANY QUESTIONS?
#GIVINGTUESDAY
Facebook/causevoxtwıtter/causevox
CONTACT US
Photo from Well Aware World
CauseVox and Crowdfunding Resources on TechSoup
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www.techsoup.org/causevox
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Year-End Fundraising, Crowdfunding, and #GivingTuesday
• Fundraising Tools to Help You Prepare for End-of-Year Campaigns • 5 Tips for Getting Media Pickup for Your Fundraising Campaign• What You Can Learn About Cultivating Community from The Lord of the Rin
gs• 5 Steps for Beginners in Peer-to-Peer Fundraising • #GivingTuesday and Year-End Fundraising Strategies• Crowdfund Your Way to Year-End Success• Crowdfunding for Libraries: Technology Tips for Futuristic Fundraising• Which Crowdfunding Platform Is Best for Your Organization? • 5 Techniques to Get Your Community Ready for #GivingTuesday• 4 Ways to Use Your Nonprofit Blog for #GivingTuesday Storytelling
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Fundraising Tools
• CauseVox Pro Plan• CauseVox Impact Plan• Teespring• Shopify
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Q & A
Please type your questions in the chat window.
Continue the discussion in our Digital Engagement forum.
http://bit.ly/1LWjY8Z
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Upcoming Webinars and Events
• 9/10: Disaster-Proof Your Nonprofit or Library Tech• 9/16: Managing Mobile: Library Device Checkout Made Easy • 9/17: Getting Started: Making Your Grant Requests Sparkle • 9/24: Navigating the World of Donated and Discounted Technology
Explore our webinar archives for more!
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