10 techniques for better understanding your users

with Paul Boag

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• Time at the end for Q&A

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Meet the Speaker

Paul BoagUser Experience Consultant

Agenda• Do your user research.

• Working with users on design.

• Gathering user feedback while building.

• Monitoring user behaviour post launch.

• Teaching colleagues about user needs.

User InterviewsUser SurveyingTop Task Analysis

Do your research

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Working with users on design

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In Person Individually.Remote Card Sorting.

In Person Groups.

1. Card Sorting

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2. Empathy Tests

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3. Recall tests

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Gathering user feedback while

building

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4. In Field Testing

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One morning.Three Testers.Same Day Every Month.Whole team to watch.Discuss over lunch.

5. Regular Guerrilla Testing

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6. Remote usability testing

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Monitoring user behaviour post launch

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7. Heat Maps

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9. Multi-Variance Testing

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8. Session Recorders

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Forget the default metrics.Look for something specific you want to know.Look at social metrics too.Examine your internal search results.Keep an eye on dropout points.

10. Analytics

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Highlight Reels.Customer Journey Maps.Empathy Maps.Testimonials and Quotations.Analytics Reports.Open Usability Sessions.User Interaction Policies.

Teaching colleagues about user needs.

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UserZoom at a Glance

• All-in-one solution to rapidly test Usability & Measure UX

• Remote Unmoderated Usability Test (Qualitative or Think-out-loud)

• Usability Benchmarking • Card Sorting• Tree Testing• Screenshot Click Testing• Screenshot Timeout Testing• Online Surveys

• Test any digital UI at anytime during the product life cycle

The All-in-One UX Research Platform for the Data-Driven Enterprise

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