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[Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

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Ethan Giffin Groove Commerce August 25, 2011 ‘Tis the Season with Magento
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Page 1: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Ethan GiffinGroove Commerce

August 25, 2011

‘Tis the Season with Magento

Page 2: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

July Webinar | 'Tis the Season with MagentoAugust 2011

ABOUT ETHAN GIFFIN

With over a decade of industry experience in eCommerce,

SEO and the dynamic technologies that drive them Ethan

Giffin founded Groove Commerce to be a boutique web

agency that provides enterprise class service for online

retailers.

This blend of industry and agency experience has made Ethan

a sought after speaker and panelist at top events including:

Internet Retailer, Magento Imagine, eTail, Search Engine

Strategies (SES), SMX, American Marketing Association,

PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge as an Award

Winning Magento partner.

Ethan E. GiffinCEO & Founder

[email protected]: @Opie

Page 3: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Queston #1

August 2011 July Webinar | 'Tis the Season with Magento

Page 4: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Groove’s HolidayChecklist…

August 2011 July Webinar | 'Tis the Season with Magento

Page 5: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Audit your Category & Brand Pages

Add the Holiday Touch to your Logo

Winterize Your Theme

Optimize your 404 Error Page

Add Holiday Words to your Site Search

Enable your Wishlists

August 2011 July Webinar | 'Tis the Season with Magento

LETS GET STARTED…

Page 6: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

August 2011 July Webinar | 'Tis the Season with Magento

DON’T LET THEM ABANDON YOU…

Page 7: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

August 2011 July Webinar | 'Tis the Season with Magento

CREATE BUYERS & GIFT GUIDE

Page 8: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Monitor Your Site

Review Transaction Levels

Look for 404’s

Decrease Load Time

Add Additional Servers

August 2011 July Webinar | 'Tis the Season with Magento

REVIEW YOUR INFRASTRUCTURE

Page 9: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Question #2

August 2011 July Webinar | 'Tis the Season with Magento

Page 10: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Gifts & Promotions

August 2011 July Webinar | 'Tis the Season with Magento

Page 11: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Don’t Give Away the Farm

Feature Gift Cards on the Home Page

Go Big on Black Friday & Cyber Monday!

Email, Email, Email

Make Sure Your Aligned with Social Media!

August 2011 July Webinar | 'Tis the Season with Magento

BE STRATEGIC!

Page 12: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

August 2011 July Webinar | 'Tis the Season with Magento

OFFER PHYSICAL GIFT CARDS

Page 13: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

August 2011 July Webinar | 'Tis the Season with Magento

OFFER GIFT WRAPPING & MESSAGING

Page 14: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

August 2011 July Webinar | 'Tis the Season with Magento

USE BUNDLES TO CREATE GIFT SETS

Page 15: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Shipping & Customer Service

August 2011 July Webinar | 'Tis the Season with Magento

Page 16: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Clearly Show Shipping Deadlines

Offer Flat Rate Shipping

Clear Explanation on Returns

Increase Returns Timeframe

Add Additional Hours for Customer Service• Phone

• Live Chat

August 2011 July Webinar | 'Tis the Season with Magento

KEEP IT SIMPLE!

Page 17: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

August 2011 July Webinar | 'Tis the Season with Magento

PUBLISH A CLEAR SHIPPING TIMELINE

Page 18: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Question #3

August 2011 July Webinar | 'Tis the Season with Magento

Page 19: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Social Media & Marketing

August 2011 July Webinar | 'Tis the Season with Magento

Page 20: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

Start Pushing for Reviews Now

Winterize your Facebook/Twitter

Push Offers & Gift Ideas Socially

Create Urgency in your PPC

Add Words Like ‘Gift’ to your PPC

Send a Holiday Thank You Email

August 2011 July Webinar | 'Tis the Season with Magento

HOLIDAY IDEAS

Page 21: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

August 2011 July Webinar | 'Tis the Season with Magento

WANT A FREE 30 MINUTE CONSULTATION?

Free 30 Minute Holiday Prep Consultations for Qualified Companies

Email: [email protected]

Page 22: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

July Webinar | 'Tis the Season with MagentoAugust 2011

ABOUT GROOVE COMMERCE

Our goal is to bridge the gap between marketing

and technology and deliver a user-friendly, high

converting product to each one of our clients.

Services include:

• eCommerce Website Design• Magento Development & Integration• Social Media Marketing• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• eCommerce Site Analysis• Conversion Consulting

2400 Boston Street, Suite 320, Baltimore, Maryland 21224

www.groovecommerce.com800.564.9826@GrooveCommerce

Page 23: [Webinar August 2011] Tis the Season with Magento - Holiday Tips & Tricks

July Webinar | 'Tis the Season with MagentoAugust 2011


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