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Ethan GiffinGroove Commerce
August 25, 2011
‘Tis the Season with Magento
July Webinar | 'Tis the Season with MagentoAugust 2011
ABOUT ETHAN GIFFIN
With over a decade of industry experience in eCommerce,
SEO and the dynamic technologies that drive them Ethan
Giffin founded Groove Commerce to be a boutique web
agency that provides enterprise class service for online
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, Magento Imagine, eTail, Search Engine
Strategies (SES), SMX, American Marketing Association,
PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge as an Award
Winning Magento partner.
Ethan E. GiffinCEO & Founder
[email protected]: @Opie
Queston #1
August 2011 July Webinar | 'Tis the Season with Magento
Groove’s HolidayChecklist…
August 2011 July Webinar | 'Tis the Season with Magento
Audit your Category & Brand Pages
Add the Holiday Touch to your Logo
Winterize Your Theme
Optimize your 404 Error Page
Add Holiday Words to your Site Search
Enable your Wishlists
August 2011 July Webinar | 'Tis the Season with Magento
LETS GET STARTED…
August 2011 July Webinar | 'Tis the Season with Magento
DON’T LET THEM ABANDON YOU…
August 2011 July Webinar | 'Tis the Season with Magento
CREATE BUYERS & GIFT GUIDE
Monitor Your Site
Review Transaction Levels
Look for 404’s
Decrease Load Time
Add Additional Servers
August 2011 July Webinar | 'Tis the Season with Magento
REVIEW YOUR INFRASTRUCTURE
Question #2
August 2011 July Webinar | 'Tis the Season with Magento
Gifts & Promotions
August 2011 July Webinar | 'Tis the Season with Magento
Don’t Give Away the Farm
Feature Gift Cards on the Home Page
Go Big on Black Friday & Cyber Monday!
Email, Email, Email
Make Sure Your Aligned with Social Media!
August 2011 July Webinar | 'Tis the Season with Magento
BE STRATEGIC!
August 2011 July Webinar | 'Tis the Season with Magento
OFFER PHYSICAL GIFT CARDS
August 2011 July Webinar | 'Tis the Season with Magento
OFFER GIFT WRAPPING & MESSAGING
August 2011 July Webinar | 'Tis the Season with Magento
USE BUNDLES TO CREATE GIFT SETS
Shipping & Customer Service
August 2011 July Webinar | 'Tis the Season with Magento
Clearly Show Shipping Deadlines
Offer Flat Rate Shipping
Clear Explanation on Returns
Increase Returns Timeframe
Add Additional Hours for Customer Service• Phone
• Live Chat
August 2011 July Webinar | 'Tis the Season with Magento
KEEP IT SIMPLE!
August 2011 July Webinar | 'Tis the Season with Magento
PUBLISH A CLEAR SHIPPING TIMELINE
Question #3
August 2011 July Webinar | 'Tis the Season with Magento
Social Media & Marketing
August 2011 July Webinar | 'Tis the Season with Magento
Start Pushing for Reviews Now
Winterize your Facebook/Twitter
Push Offers & Gift Ideas Socially
Create Urgency in your PPC
Add Words Like ‘Gift’ to your PPC
Send a Holiday Thank You Email
August 2011 July Webinar | 'Tis the Season with Magento
HOLIDAY IDEAS
August 2011 July Webinar | 'Tis the Season with Magento
WANT A FREE 30 MINUTE CONSULTATION?
Free 30 Minute Holiday Prep Consultations for Qualified Companies
Email: [email protected]
July Webinar | 'Tis the Season with MagentoAugust 2011
ABOUT GROOVE COMMERCE
Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
Services include:
• eCommerce Website Design• Magento Development & Integration• Social Media Marketing• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• eCommerce Site Analysis• Conversion Consulting
2400 Boston Street, Suite 320, Baltimore, Maryland 21224
www.groovecommerce.com800.564.9826@GrooveCommerce
July Webinar | 'Tis the Season with MagentoAugust 2011