[Webinar August 2012] Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

Christmas in AugustA Step by Step Guide to Improving

Your Holiday Profits

Ethan Giffin, CEOGroove Commerce

August 2012

August 2012 2

OUR HOST & PANELIST

Ethan GiffinCEO

Groove Commerce

Panelist

Mack McGeeVP Sales & Marketing

Groove Commerce

Host

Webinar | Magento SEOWebinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

3August 2012

ABOUT GROOVE COMMERCE

Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.

Services include:• eCommerce Website Design

• Magento Development & Integration

• Inbound Marketing Services

• Social Media Marketing

• Pay Per Click Management

• Search Engine Optimization

• eMail Marketing

• eCommerce Site Analysis

• Conversion Consulting

2400 Boston Street, Suite 320, Baltimore, Maryland 21224

www.groovecommerce.com800.564.9826@GrooveCommerce

Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

• Tis the Season for Revenue

• 4 ½ Months to Go…

• 13 Tips to Engage Holiday Shoppers

• Going Super Tactical

• Super Straight Forward

• Plenty of Question & Answer Time!

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 4

TODAY’S AGENDA

Poll #1

Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 5August 2012

Tip #1 Plan, Plan Plan…

August 2012 6Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits


THE BUILDING BLOCKS!

Click icon to add picture

• Rare by Small to Medium eTailers• Break Down by Month• What to Schedule?

o Site/Homepage Updateso Banner Swapso Emailo Facebooko Twittero Product Updates


SCHEDULING & PLANNING

Tip #2Grow Your List



WELCOME EMAIL SERIES


DON’T ALWAYS GIVE A DISCOUNT

Poll #2


Tip #3Increase YourLikes & Wants



FACEBOOK TIMELINE


FACEBOOK LIKE CONTEST


LIKE FOR A DISCOUNT

Tip #4Gift Guides



HOLIDAY GIFT GUIDES


AMAZING BLOG CONTENT


SHOW BY PRICE

Tip #5Got Pinterest?



PINTEREST WISHLIST CONTEST





Tip #6Winterize Your Theme



WRAP IT IN BOWS


SHOW YOUR RED & GREEN

Tip #7Clear Timelines


• Clearly Show Shipping Deadlines

• Offer Flat Rate Shipping

• Clear Explanation on Returns

• Increase Returns Timeframe

• Add Additional Hours for Customer Service- Phone- Live Chat


KEEP IT SIMPLE

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

SHOW A CLEAR SHIPPING TIMELINE

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Tip #8Site Speed



SITE SPEED / PERFORMANCE

1. Check Your Site with Pingdom & YSlow

2. Directly Affects Conversion Rate

3. Lowers Adwords Quality Score

4. Limits Ability to Diagnose Errors

5. Panda…

• Monitor Your Site- - New Relic- - Don’t just ping…

• Review Transaction Levels

• Look for 404’s- Webmaster Tools

• Decrease Load Time- Fooman Speedster

• Add Additional Servers


SITE SPEED / PERFORMANCE

Tip #9eMail Early & Often



SEND 2-4X AT PEAK

35


SEND 2-4X AT PEAK

36


SEND 2-4X AT PEAK

37

Tip #10Don’t Forget to Merchandise



OFFER PHYSICAL GIFT CARDS

39


USE BUNDLES TO CREATE GIFT SETS

40

Tip #11Pretty Paper

Pretty Ribbons



LIKE WILLIE SINGS…


OFFER GIFT WRAPPING & MESSAGE

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MAKE IT MEMORABLE…

Tip #12Don’t Let Them

Walk Away



CART ABANDONMENT FOLLOWUP


PRODUCT RETARGETING

• Product Page • Ad Network

Tip #13Follow Up…



POST PURCHASE FOLLOW UP

1. Send Review Emails

2. Awesome User Generated Content!

3. Panda Killer…

4. Don’t Use Power Reviews Express

5. Visitors expect between 3-7 reviews per product

6. Cross Sell Items

• Set a Holiday Schedule

• Take Away 3 or 4 Items

• Execute!

• Make More Revenue

• Hire Groove with Said Revenue

• Just Kidding…


YOUR NEXT STEPS

Poll #3



THANK YOU!

Questions? [email protected]

Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday ProfitsAugust 2012 53

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[Webinar August 2012] Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

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