Date post: | 14-Apr-2017 |
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Career |
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Building Your Personal BrandLASALLE NETWORK
“Your brand is what people say about you when you’re not in the room”
– Jeff Bezos, Founder of Amazon
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Join the Conversation!
Tweet us!@LaSalleNetwork
@TomGimbel
Ask questions#brandyourself
Watch it again!
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Agenda
• What is a personal brand?• Step 1: What do you want to achieve?• Step 2: What are you good at?• Step 3: What makes you different?• Step 4: Craft your elevator pitch• Step 5: Create your brand online• Step 6: Networking
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What is a brand?Brand [brand]
Noun.
1. a type of product manufactured by a particular company under a particular name:"a new brand of detergent"
2. an identifying mark burned on livestock or (especially formerly) criminals with a branding iron.
Oxford English Dictionary
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Career growth & promotionsIndustry
Hard & soft skillsProfessional network
AwardsPast companies
Expertise
Professional Reputation
Don’t get a failing grade in knowing
YOU
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Step 1: What do you want to achieve?
6%
27%30%
33% 34%
62%
0%
10%
20%
30%
40%
50%
60%
70%
Prestigious Company Work-Life Balance Personal Growth Potential
Career Advancement Opportunities
Better Benefits Higher Base Salary
Job Seekers’ Main Reasons for Looking for New Opportunities
CareerBuilder “2015 Candidate Behavior Report”
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What do you want from your personal brand?
What are you willing to sacrifice?
Step 1: What do you want to achieve?
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Step 2: What are you good at?1. What do you love to do?
Ex: writing, helping people, inventing, etc.
2. What are you good at?Ex: performing under pressure, collaborating, attending to details, etc.
3. What do you value?Ex: honesty, creativity, commitment, etc.
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12th most powerful woman in the world
150 countries where the Oprah Show can be seen
$3 billion in net worth
Oprah Winfrey
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My Elevator PitchHi, I’m Tom Gimbel. I’m the Founder and CEO of LaSalle Network, a recruiting firm, I have 20 years of industry experience, and I’m a contributor to Inc., Fortune, Forbes, and the New York Times. Since I founded LaSalle, the company has been on the Inc. 5000 list nine years in a row, and we’ve been named the #1 Best & Brightest Company in Illinois.
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CareerBuilder “Annual CareerBuilder Social Media Recruitment Survey”
21%
37%
56%
60% Looking for information that supports their job qualifications
Looking for a candidate’s professional portfolio
Seeing if other people have posted about the candidate
Looking for reasons not to hire someone
Why are Hiring Managers Searching for Candidates Online?
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56%
55%
48%
44%
46%
48%
50%
52%
54%
56%
58%
What Hiring Managers are Looking At
Google Facebook LinkedIn CareerBuilder “2015 Candidate Behavior Report”
Step 5: Create your brand online
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Google: Add positive content!Realistic
Join community organizations or events
Post articles you like or books you readSign up for Twitter, LinkedIn, and Facebook
Aggressive
Write for online sites
Write op-eds for a local paper Start a blog
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Google: Taking ControlBuy your domain name
• www.johndoe.com
• www.johndoe.net • www.johndoe.org
GoDaddy.com
Namecheap.com
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LinkedIn: Your Profile
Have a professional photo
CareerBuilder “2015 Candidate Behavior Report”
Highlight strengths and interests
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LinkedIn: Building Your Network
CareerBuilder “2015 Candidate Behavior Report”
Make connections
Update your status regularly
Engage with others
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Twitter Professional & engaging photoKeywords in your profile description◦ CEO, author, public speaker
Link to other online profiles◦ Lasallenetwork.com
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