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Webinar Fees - How much can you charge?

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How much (if anything) can you charge for a webinar? Here are the factors that affect webinar pricing.
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Webinar Fees Sarah Eaton, PhD ExceptionalWebinars.com Friday, April 1, 2011
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Page 1: Webinar Fees - How much can you charge?

Webinar Fees

Sarah Eaton, PhDExceptionalWebinars.com

Friday, April 1, 2011

Page 2: Webinar Fees - How much can you charge?

How do you know...

What to charge? What to pay?

Friday, April 1, 2011

Page 3: Webinar Fees - How much can you charge?

Free to $599

2011 fee range

45 - 75 minutes

for

Friday, April 1, 2011

Page 4: Webinar Fees - How much can you charge?

Many factors...

TypeAudience

Subject

Value

Presenter

Friday, April 1, 2011

Page 5: Webinar Fees - How much can you charge?

What are you doing?

Friday, April 1, 2011

Page 6: Webinar Fees - How much can you charge?

Website hits

Lead generation

Pitches

Visibility

Friday, April 1, 2011

Page 7: Webinar Fees - How much can you charge?

Mandatory

Training

Friday, April 1, 2011

Page 8: Webinar Fees - How much can you charge?

Volu

ntar

y Le

arni

ng

Friday, April 1, 2011

Page 9: Webinar Fees - How much can you charge?

Who?

Who is your audience?Friday, April 1, 2011

Page 10: Webinar Fees - How much can you charge?

Corporate

Friday, April 1, 2011

Page 11: Webinar Fees - How much can you charge?

Non-profitCommunity

Friday, April 1, 2011

Page 12: Webinar Fees - How much can you charge?

Individuals

Friday, April 1, 2011

Page 13: Webinar Fees - How much can you charge?

What’sthetopic?

Friday, April 1, 2011

Page 14: Webinar Fees - How much can you charge?

Here’s a...

Clue

Friday, April 1, 2011

Page 15: Webinar Fees - How much can you charge?

Uniqueness adds value

Friday, April 1, 2011

Page 16: Webinar Fees - How much can you charge?

Depth adds value too.

Friday, April 1, 2011

Page 17: Webinar Fees - How much can you charge?

WIIFM?

Answer this:

Friday, April 1, 2011

Page 18: Webinar Fees - How much can you charge?

Learningmaterialsmatter

Friday, April 1, 2011

Page 19: Webinar Fees - How much can you charge?

Presenter quality counts

Friday, April 1, 2011

Page 20: Webinar Fees - How much can you charge?

CredentialsReputationExpertiseExperienceDynamism

Friday, April 1, 2011

Page 21: Webinar Fees - How much can you charge?

=

Remember!

Friday, April 1, 2011

Page 22: Webinar Fees - How much can you charge?

The bottom line

Think about Value.

$$Friday, April 1, 2011

Page 23: Webinar Fees - How much can you charge?

www.ExceptionalWebinars.com

Friday, April 1, 2011


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