How Tire Dealers Maximize Sales and Optimize Marketing With LogMyCalls

What is LogMyCalls? LogMyCalls is a call tracking, call recording and

conversation analytics platform from ContactPoint. • ContactPoint has worked in the tire industry for 11 years.

LogMyCalls is the winner of the multiple awards

LogMyCalls is the official marketing metrics and training tool of TIA

LogMyCalls has been written about repeatedly in every major tire publication

How does LogMyCalls help tire dealers? We stop them from wasting money on marketing that doesn’t

work

We increase their close rates

We track sales

We provide data about marketing campaigns

Bottom line: They sell more tires because they use LogMyCalls.

Case Study – Large Regional Chain

Over 50% of all call volume came as a result of non-website online ads - Google Places and PPC ads

• 80+ locations• Were with a call

tracking competitor• Use our numbers• On their website• PPC ads• Radio• Google Places

Case Study – Large Regional Chain

July

August

September

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

ScoresClose Rates

• Scoring 6000+ calls/month

• Create unique scorecards• Track greeting• Did they ask for business• Monthly specials• Close rates

Scores & Close Rates/Month

Case Study• Gerald’s Tires • 6 stores in South Carolina• Didn’t market their website• Didn’t invest in their website• Didn’t track their website’s effectiveness

Assumptions- Website only generating 150

phone calls a month- Most of their business came from

local YP ads and word-of-mouth

Reality- Website was actually generating

300 – 400 phone calls a month- Local YP were generating only 8

– 10 calls a month

Optimize Marketing• What happened next?– Placed local numbers on their website in January 2012– Spent money to redesign– Began doing some basic online marketing

Results - January 2012 – Website generated 400 calls - May 2012 – Website generated 1489 calls - August 2012 – Website generated 2500+ calls

January May August0

50010001500200025003000

Calls by Month

Maximize Sales

Numbers- Increase of 438.5%

• Tactics– LogMyCalls started scoring phone calls in Jan. 2012– Implemented internal program to increase close rates

• Results– Jan. 2012

• 13% close rate

– May 2012• 70% close rate

January

Febru

ary

Marc

hApril

May

01020304050607080 Close Rate by Month

Case Study – Furrier Tire• 12 locations in Arizona– Focus on online marketing– Track web traffic and analytics

Assumptions- Website generating most of calls- YP/print generating nothing

Reality- Because of demographics, online

advertising doesn’t work as well- Newspaper generates 200

calls/week

Case Study – Furrier Tire

August September0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%• Score Calls– As scores climb, so

do close rates– We score some and

they score internally

Scores & Close Rates/Month

Case Studies

• Country Tire • 4 stores• 12K/year on YP ads

• 12 calls/ year

• Hudson Tire• 30 numbers for 3 stores –

10/store• PPC, Google Places, mailers,

newspaper

Best ways to implement LogMyCalls Use call tracking to measure online marketing (PPC, Google

Places) and offline marketing

Put our local or toll free numbers on websites

Score Calls – Ranging from 10/location/month to 80/location/month• Internal programs for improvement

Track close rates • What’s yours?

Options Sign up for FREE Trial

• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD

Call Brandon at (435) 215-7042 to customize a plan for you.