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Our Presenter
TYLER BENNETTVice President, Sales
@Vendini
TOP 8 WAYS FOR NEW $ STREAMS
GIFT CARDS
EVENT RENTALS
SPONSORSHIPS
PRODUCT PLACEMENTS
MERCHANDISE
DRINK SALES
STUFF
CREATE EVENTS
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GIFT CARDS
★ Every card sold = 2 customers
– The purchaser and the recipient
★ Custom cards promote your brand
★ Generates higher sales
– Consumers shopping with gift cards are less sensitive to price
– Typically spend more than the value of the card
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Improve Your Cash Flow
★ When a gift card is purchased you keep the cash until the card is redeemed
★ Depending on your state law, you could keep the earnings on cards that are not redeemed
★ Nearly $1B went unspent on gift cards in 2016
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Use for Refunds
★ Keep More Cash
★ Instead of offering refunds to dissatisfied customers, offer gift cards worth slightly more than the value owed
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WEDDINGS
★ You can charge premium fees for wedding rentals
★ Build your network
– Wedding planners
– Mobile DJ’s
– Caterers
– Event Photographers
THALIAN HALLWILMINGTON, NORTH CAROLINA
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CORPORATE
★ Theaters are a great alternative to hotels for corporate events
★ Build your network
– Events professionals at hotels
– Local businesses catering to corporate events
– Events Managers at local businesses
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COMMUNITY EVENTS & PRIVATE PARTIES
★ Types of special events:
– Proms
– Anniversary Parties
– Graduations
– Family Reunions
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KEY TO SPONSORSHIPS
★ Know your audience
★ Identify your potential sponsors
★ Develop relationships
★ Understand their motivations
★ Present sponsorship packages that meet their needs
★ Deliver on your promises
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IDENTIFY
Banks1
Media & Publishing4
Professional Services2
Retail3
Insurance5
MOST ACTIVE INDUSTRIES SPONSORING THE ARTS
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UNDERSTAND & PRESENT
★ IDEAS FOR WHAT TO OFFER SPONSORS
– Branding on tickets, programs and advertising
– Complimentary tickets to sponsored events
– Invitations to exclusive opening nights, cast partiesand VIP packages
– Opportunity to host corporate events at reduced rates
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PRODUCT PLACEMENTS
★ Respect the material
★ Find the right fit
★ Keep them tasteful
CUYAHOGA FALLS HIGH SCHOOL PRODUCTION OF 'GREASE.'
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MERCHANDISE
★ Your patrons love keepsakes. Hook them up!
★ Your venue is your store—but so is your website
★ Focus on low-cost, high margin items
★ Look for local partners/sponsors to offset manufacturing costs
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PROMO POSTERS
★ Hang posters with price tags clearly displayed
★ Signed posters can attract buyers at different price points
★ Pro Tip: Partner with a local frame shop. They can create package deals with special pricing.
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REUSABLE CUPS
★ Allow patrons to bring drinks back to their seats
★ Promote your brand
★ Protect your seats from spills and damage
★ Can be coupled with special drink promotions at your bar
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THEMED COCKTAILS
★ Specialty priced and tied to production
★ Just make a slight change to a common recipe
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ONE MAN’S GARBAGE
★ Too much junk in the trunk? Selling old inventory can be a hidden source of extra revenue!
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COSTUMES
★ Garments from luxury brands (Louis Vuitton, Gucci, Coach, etc.)
★ Silk and satin gowns
★ Vintage items inexcellent condition
HIDDEN GEMS TO LOOK FOR:
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FURNISHINGS
★ Theater seats
★ Vintage architectural finishes (sconces, lighting fixtures, etc.)
★ Neon signs & marquee letters
★ Stanchions & velvet ropes
★ Anything from the Art Deco era
HIDDEN GEMS TO LOOK FOR:
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SPECIAL SALES EVENTS
★ The San Francisco Opera attracted 2500 people to their most recent costume sale
★ The annual Broadway Flea Market & Grand Auction (hosted by the major Broadway theaters) attracts tens of thousands of people every year
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RESOURCES
ONLINE SALES
★ www.ebay.com
★ www.etsy.com
★ www.craigslist.com
★ www.cafepress.com
★ www.usedlighting.com
★ www.audiogon.com
★ www.soundbroker.com
SPONSORSHIPS
• www.findasponsor.com
• www.grantspace.org
• www.americansforthearts.org
• www.cafepress.com
• www.merchify.com
• www.whirleydrinkworks.com
• www.likacup.com
ON DEMAND VENDORS
• www.cafepress.com
• www.merchify.com
• www.spacefinder.org