Webinar Marketing Plan
A PUBLICATION OF
SALES OFFICE: 2126 MCFARLAND BLVD | TUSCALOOSA, AL 35404 | PHONE 205.345.0477 | WWW.PUMP-ZONECOM
Primary Benefits of Sponsorship
Opportuni ty to share edi tor ia l message wi th target audience
Brand exposure through pr in t , web, e-mai l market ing and t radeshow dis t r ibut ion
Ownership of leads generated
Marketing Plan Includes: One full-page ad in Pumps & Systems to 40,000 subscribers promoting the Webinar with sponsor logo
placement
Prominent real-estate on website homepage
E-mail signature promotion
Tradeshow Coverage
National Press Releases
Promotion on social networking sites, including Facebook, LinkedIn and Twitter
PR in all monthly e-newsletters
Six direct e-mail blasts to more than 30,000 email subscribers
Copy and design of all e-mail promos, slicks, house ads, etc., provided by Pumps & Systems
Sponsor will receive names and contact information of all registered Webinar participants from initial live
Webinar. Contact information for downloads of archived Webinar will be provided to the sponsor for one
month after the live event.
Exclusive Sponsorship Fee $15,000 Net
Shared Sponsorship Fee $8,500 Net Sponsorship fee will be invoiced on the date the first marketing piece promoting the webinar is delivered.
Schedule of Webinar
• Introduction of webinar and speaker(s) by editorial staff 60-90 sec
• Technical Presentation (provided by sponsor) 40 min
• Questions from Audience 15 min
• Concluding Message 60-90 sec
Testimonials
"The timing was excellent. The attendance was outstanding, exceeding our expectations. This was most certainly a highly successful effort and we look
forward to many others as part of our Association's Partnering Agreement with the magazine.“
‐‐Chuck Stolberg, Executive Director, SWPA
“The Pumps & Systems Webinar program has delivered great brand exposure for E/One Sewer Systems while providing important introductory content
regarding grinder pumps in pressure sewers to the attendees. We are continuing to get more requests for the presentation and further info regarding E/One’s
offerings. And we’re looking forward to future sponsorship opportunities.” ‐‐George A. Vorsheim, Jr., Director, Marketing
Communications, Environment One Corporation
Generated 616 leads for sponsors during LIVE
presentation.
More leads produced via online archive access.
249 people participated
in the LIVE event.
At least 105 others viewed the archived presentation within three weeks after the event.
Grinder Pumps in Pressure Sewers Dec. 11, 2008
“Newsletters, email campaigns, ad space, presence at industry shows . . . The sheer comprehensiveness of the Pumps & Systems Webinar marketing
campaign made sure that Simerics was ahead of the game before the Webinar event even started. The webinar campaign was a great method to expose our software to an exclusive audience of real leads. My only regret is not allowing
Pumps & Systems to do this for us sooner. “They did everything they said they would.”
‐Tom Colbey Sales & Marketing Simerics, Inc.
Generated 606 direct leads for sponsors during marketing
campaign.
More leads produced via online archive access.
232 people participated
in the LIVE event.
Advances in Simulation of Pumps & Cavitation June 25, 2009
Participant Feedback
“Great presentation! Good info. Q&A session very informative.”
“Worth the time.”
“I found the information to be very relevant and insightful.”
“Provided a good overview . . . I appreciate the presentation.”
Sample Promotional Materials
Sample E-Mail Signature Promotion
Michelle Segrest, Editor Pumps & Systems Magazine Cahaba Media Group 1900 28th Avenue South, Suite 110 Birmingham, AL 35209 205-314-8279, [email protected] www.pump-zone.com Click here to read my PumpBlog! Join our NEW PumpConnect network!
Sample Web Home Page Peel Down Ad
Sample Full-Page Ad
Samples of Marketing Tracks
Marketing Activity Registrants/Direct Leads
Weeks 1-2 10/13-10/31
Promoted with Color Slicks at ISA and WEFTEC Posted Leaderboard on pump-zone.com home page
Created Signature Ads for all CMG employees and sponsors
60
Week 3 11/3 – 11/7
Reader Newsletter promo Full Page ad appeared in Nov. P&S
214
Week 4 11/10 – 11/14
OEM Newsletter promo PR Web Release
245
Week 5 11/17 – 11/21
Email Invitation Run Through with Sponsors and Presenter
346
Week 6 11/24 – 11/28
Email Invitation 445
Week 7 12/1 – 12/5
Rehearsal with Sponsors and Presenter Promo Slicks at Power-Gen
Email Invitation Full Page ad appeared in Dec. P&S
518
Week 8 12/8 – 12/11
Email Invitation Email Reminder
Live Event (actually attended 249)
616
As of 3/31/09 Playbacks on Website Archive 161
Webinar Marketing Track Grinder Pumps in Pressure Sewers – Dec. 11, 2008
Samples of Marketing Tracks
Marketing Activity Registrants/Direct Leads
Week 1 1/15 – 1/23
PR Web Release Posted Peel-Down Ad on pump-zone.com home page
Reader Newsletter Promo Email Invitation
Created Signature Ads for all CMG employees and sponsors
83
Week 2 1/26 – 1/30
OEM Newsletter Promo Email Invitation
Posted Ad on PumpConnect home page
143
Week 3 2/2 – 2/6
Full Page Ad appeared in Feb. P&S
178
Week 4 2/9 – 2/13
Email Invitation Reader Newsletter Promotion
Run Through with Sponsors and Presenters Posted Rotator Promo on pump-zone.com home page
227
Week 5 2/16 – 2/20
Email Invitation OEM Newsletter Promotion
Final Rehearsal with Sponsors and Presenters
286
Week 6 2/23 – 2/26
Promo Slicks at Pump Symposium Email Invitation, Email Reminder Live Event (actually attended 166)
400 As of 3/31/09 Playbacks on Website Archive 39
Webinar Marketing Track Vector Drives in Rotary PD Pumps – Feb. 26, 2009
Samples of Marketing Tracks
Marketing Activity Registrants/Direct Leads
Weeks 1-2 4/30 – 5/15
Posted Registration on pump-zone.com Distribute 4-color promo slicks at OTC in Houston
Created Signature Ads for all CMG employees and sponsors Posted Event on PumpConnect, LinkedIn and Twitter Posted Peel-Down Ad on pump-zone.com home page
National PR and Industrial PR Web Releases May Reader Newsletter
Posted Ad on PumpConnect home page Post on Simerics Website
43
Week 3 5/18 – 5/22
May OEM Newsletter LinkedIn and Twitter Posts
Simerics Email Blast
69
Week 4 5/25 – 5/29
Email Invitation Full Page Ad appears in June 2009 P&S
VibrAlign ad with promo in June 2009 P&S LinkedIn and Twitter Posts
183
Week 5 6/1 – 6/5
Email Invitation LinkedIn and Twitter Posts Simerics Distributor Blast
304
Week 6 6/8 – 6/12
June Reader Newsletter LinkedIn and Twitter Posts
Simerics Press Release and Email Blast
361
Week 7 6/15 – 6/19
Email Invitation June OEM Newsletter
Run Through with Speakers/Sponsors LinkedIn and Twitter Posts Simerics Distributor Blast
462
Week 8 6/22 – 6/25
Email Invitation Last Chance Email Reminder
LinkedIn and Twitter Posts Simerics Email Blast
Live Event (actually attended 232)
606
As of 9/22/09 Playbacks on Website Archive 110
Webinar Marketing Track Advances in Simulation of Pumps & Cavitation – June 25, 2009
Samples of Marketing Tracks
Marketing Activity Registrants/Direct Leads
Weeks 1-2 1/18 – 1/29
Post Registration on pump-zone.com (1/23) Create Signature Ads for all CMG employees and sponsors (1/25)
Post Event on PumpConnect, Facebook, LinkedIn and Twitter (1/25) Post Peel-Down Ad on pump-zone.com home page (1/25)
National PR and Industrial PR Web Releases (1/25) Jan. OEM Newsletter (1/20)
Post Ad on PumpConnect home page (1/26) Post on Simerics Website
Email Invitation (1/28)
53
Week 3 2/1 – 2/5
Email Invitation (2/4) Full Page Ad appears in Feb. 2010 P&S
LinkedIn and Twitter Posts, PumpConnect Simerics Email Blast
111
Week 4 2/8 – 2/12
Feb. Reader Newsletter (2/10) LinkedIn, PumpConnect and Twitter Posts
141
Week 5 2/15 – 2/19
Feb. OEM Newsletter (2/17) LinkedIn, PumpConnect and Twitter Posts
152
Week 6 2/22 – 2/26
Email Invitation (2/23) LinkedIn, PumpConnect and Twitter Posts Simerics Press Release and Email Blast
187
Week 7 3/1 – 3/5
Email Invitation (3/2) Run Through with Speakers/Sponsors (3/4 – 1 p.m. Eastern)
Full page ad appears in March 2010 P&S PumpConnect, Facebook, LinkedIn and Twitter Posts
Simerics Distributor Blast
237
Week 8 3/8 – 3/11
Last chance Email Invitation (3/9) Final Email Reminder (3/10) LinkedIn and Twitter Posts
Simerics Email Blast Live Event (March 11, 2010 – 1 p.m. Eastern)
315 registrants 143 attendees
Webinar Marketing Track Integrated CAE Pump Design and Testing with CFturbo & PumpLinx – March 11, 2010
Samples of Marketing Tracks
Marketing Activity Registrants / Direct Leads
Preliminary Marketing materials due from sponsor 3/1 (Received 3/3) Promo designed, approved and printed for distribution at
Pump Symposium (3/12)
Week 1 3/15 – 3/19
Post Registration on pump-zone.com (3/15) Distribute Promo Slicks at Pump Symposium (3/15 – 3/18)
3
Week 2 3/22 – 3/26
March OEM Newsletter (3/25) NREC Email Blast to customer list
36
Week 3 3/29 – 4/2
National PR and Industrial PR Web Releases (4/1) Post on NREC Website with link to Registration (4/1)
Post Event on PumpConnect, Facebook, LinkedIn and Twitter (4/2)
39
Week 4 4/5 – 4/9
Email Invitation (4/6) Post Ad on PumpConnect home page (4/7)
Create Signature Ads for all CMG employees and sponsors (4/7) Post Peel-Down Ad on pump-zone.com home page (4/9)
Full Page Ad promoting Webinar appears in April 2010 P&S Facebook, PumpConnect, LinkedIn and Twitter Posts
115
Week 5 4/12 – 4/16
April Reader Newsletter (4/15) Facebook, LinkedIn, PumpConnect and Twitter Posts
193
Week 6 4/19 – 4/23
April OEM Newsletter (4/22) Facebook, LinkedIn, PumpConnect and Twitter Posts
NREC Email Blast to customer list
219
Week 7 4/26 – 4/30
Email Invitation (4/27) Run Through Rehearsal with Speakers/Sponsors (4/26 – 3 p.m. Eastern)
Full page ad appears in Upstream Pumping Solutions PumpConnect, LinkedIn and Twitter Posts
274
Week 8 5/3 – 5/7
Email Invitation (5/4) Promo Slick Distribution at OTC (4/3 – 4/6)
Full Page Ad promoting Webinar appears in May 2010 issue of P&S
332
Week 9 5/10 – 5/13
Last chance Email Invitation (5/11) and Final Email Reminder (5/12) NREC Email Blast to customer list
Live Event (May 13, 2010 – 1 p.m. Eastern)
412 registrants 162 attendees
Webinar Marketing Track Pump Technology Advancements: Meeting the Requirements of Modern Applications - May 13, 2010
Samples of Marketing Tracks
Marketing Activity Registrants / Direct Leads
Preliminary Marketing materials due from sponsor 5/12/11 Promo Slick, Magazine Ad, web ads, email sigs designed and approved
Registration Set-up and Posted on pump-zone.com Post on Sponsor’s Website with link to Registration
Promo runs in Pump Users Digest e-newsletter (5/12/11)
Week 1 5/16 – 5/20
National PR Release (5/13/11) Promote on Social Networking Sites
3
Week 2 5/23 – 5/27
Email Blast to Pumps & Systems reader list (5/24/11) Hitachi & Hydroflo to forward blast to customer list
Promo runs in OEM e-newsletter (5/26/11) Promote on Social Networking Sites Post Web Ads on pump-zone.com
80
Week 3 5/30 – 6/3
Email Blast to Pumps & Systems reader list (5/24/11) Hitachi & Hydroflo to forward blast to customer list
Pumps & Systems Editor Michelle Segrest posts blog about webinar Full Page Ad runs in June 2011 Issue of Pumps & Systems
Promote on Social Networking Sites
143
Week 4 6/6 – 6/10
Promo runs in Pump Users Digest e-newsletter (6/9/11) Promote on Social Networking Sites
153
Week 5 6/13 – 6/17
Email Blast to Pumps & Systems reader list (6/14/11) Hitachi & Hydroflo to forward blast to customer list
Promo Slicks distributed at AWWA ACE11 in Washington DC Hitachi & Hydroflo delivers PowerPoint presentation to Pumps & Systems
for approval (6/17/11) Promote on Social Networking Sites
214
Week 6 6/20 – 6/24
Email Blast to Pumps & Systems reader list (6/21/11) Hitachi & Hydroflo forward blast to customer list
Promo runs in OEM e‐newsletter (6/23/11) Run Through Rehearsal with Speakers/Sponsors/Pumps & Systems
Team (6/23/11, 1 p.m. eastern)
238
Week 7 6/27 – 6/30
Promo Slicks distributed at EASA Promote on Social Networking Sites
Last chance Email Invitation (6/28/11) and Final Email Reminder (6/29/11) Live Event (June 30, 2011 – 1 p.m. Eastern)
290 registrants 111 attendees
Webinar Marketing Track Advanced VFD Technology Drive Modern Irrigation Control - June 30, 2011
Samples of Marketing Tracks
Marketing Activity Registrants / Direct Leads
Weeks 1 - 3 9/26 – 10/14
Receive marketing materials from sponsor (9/19/11) – actual 10/11/11 Promo Slick, Mag Ad, web ads, email sigs designed and approved
Registration Set-up and Posted on pump-zone.com Post on Sponsor’s Website with link to Registration
PR Web Release (10/13/11) Promote on Social Networking Sites
Promo runs in Pump Users Digest e-newsletter (10/13/11)
6
Week 4 10/17 – 10/21
Email Blast to Pumps & Systems reader list (10/18/11) ITT Goulds forward blast to customer list
Post Web Ads on pump-zone.com Promo slicks distributed at WEFTEC – Los Angeles
Promote on Social Networking Sites
89
Week 5 10/24 – 10/28
Email Blast to Pumps & Systems reader list (10/25/11) ITT Goulds forward blast to customer list
Promo runs in OEM e-newsletter (10/27/11) Full Page Ad runs in November 2011 Issue of Pumps & Systems
Pumps & Systems Editor Michelle Segrest posts blog about Webinar ITT Goulds delivers PowerPoint presentation to Pumps & Systems for
approval (10/27/11) Promote on Social Networking Sites
190
Week 6 10/31 – 11/4
Email Blast to Pumps & Systems reader list (11/1/11) ITT Goulds forward blast to customer list
263
Week 7 4/26 – 4/30
Run Through Rehearsal with Speakers/Sponsors/Pumps & Systems Team (11/7/11, 1 p.m. eastern)
Promote on Social Networking Sites Last chance Email Blast to Pumps & Systems reader list (11/8/11)
ITT Goulds forward blast to customer list Final Email Reminder (11/19/11)
Live Event (May 13, 2010 – 1 p.m. Eastern)
387registrants 166 attendees
Webinar Marketing Track Redefining Repair as a Failure of Maintenance - November 10, 2011
Samples of Marketing Tracks
Marketing Activity Registrants / Direct Leads
Weeks 1 - 3 9/3 – 9/21
Coming Soon Promo runs in Pump Users Digest e-newsletter (9/6/12) Promo Slick, Mag Ad, web ads, email sigs designed and approved
Registration Set-up and Posted on pump-zone.com Post on Sponsor’s Website with link to Registration
Post Web Ads on pump-zone.com National PR and Industrial PR Web Releases Email Blast to Pumps & Systems reader list
Sponsor may forward blast to their customer list Promote on Social Networking Sites
Promo runs in The Well e-newsletter (9/13/12) Pumps & Systems Editor Michelle Segrest posts blog about Webinar
Email Blast to Pumps & Systems reader list Sponsor may forward blast to their customer list
Promote on Social Networking Sites Promo runs in Pump Industry Insider e-newsletter (9/20/12)
Promo slicks distributed at MinEXPO Promo slicks distributed at Pump Sympoium
Sponsor delivers PowerPoint presentation to Pumps & Systems
411
Week 4 9/24 – 9/28
Full Page Ad runs in October 2012 Issue of Pumps & Systems Email Blast to Pumps & Systems reader list
Sponsor may forward blast to their customer list Promote on Social Networking Sites
Run Through Rehearsal with Speakers/Sponsors/Pumps & Systems
365
Week 5 10/1 – 10/5
Email Blast to Pumps & Systems reader list Sponsor may forward blast to their customer list
Promo slicks distributed at WEFTEC Promote on Social Networking Sites
475
Week 6
10/8 – 10/11
Email Blast to Pumps & Systems reader list Sponsor may forward blast to their customer list
Promote on Social Networking Sites Promo runs in Pump Users Digest e-newsletter
Email Blast - Last chance Email Invitation
717
Live Event (October 11, 2012 – 1 p.m. Eastern)
717 registrants 187 attendees
Webinar Marketing Track Optimize Your Maintenance Budget - October 11, 2012