The New BoP EconomyBuilding the Ecosystem April 2014 Jack Sim Founder of BoP Huband World Toilet Organization

The global BOP related charity size is USD 2 trillion, but the impact has been limitedSource: A.T.Kearney, TNS Global, London School of EconomicsEmerging EconomiesAid to* ** ** ** ** *~All in emerging economiesGlobal BOP Population Geographical Distribution*

The BoP income & purchasing powerBase of the Pyramid is home to 4 billion people who live on $8 or less a day

Combined purchasing power of the BoP market in 8 emerging markets China, India, Brazil, Russia, Indonesia, Turkey, South Africa, Thailand are worth $12.5 trillion

The BoP is a source of untapped entrepreneurial opportunity; capitalizing on this opportunity will bring cheaper, faster and better services to the poor

A brave new BoP market place:The OpportunityTiming is Perfect4 Billion New CustomersTrend is GrowingSuccess ModelsFunds Follow OpportunitiesHuman Capital

BoP sectors and market valueThe financial worth of each sector:Food: $2,895 billionEnergy: $433 billionHousing: $332 billionTransportation: $179 billionHealth: $158 billionICT: $51 billion Water: $20 billion

BoP health innovatorsMarket opportunity of 300,000 low-income patients per year

Produces 1.8 million lenses for price as low as $2

Largest provider of eye surgeries in the worldImproved access to healthcare for 12 million people across Africa

Enable efficient supply chain distribution from regional to community level

Affordable and reliable last mile distribution for healthcare

BoP health innovatorsMarket opportunity of 703 million people

Increase productivity by 35%

Market-based approach; selling affordable and quality eyeglasses to the BoP consumer Tele medicine consultations reaching 31,000 people

300,000 access to safe drinking water daily

Cross-sector approach to improve wellness, productivity and quality of life.

To date, only a handful of inclusive business models have managed to reach a significant amount of people. Instead, most remain island solutions, whose impact is limited. ENDEVA, 2014Different interests and uncoordinated efforts leads to an inefficient use of resources There is Great Profit, High Efficiency & Impact in Cutting WasteThe island situation

Leveraging on each others assets to create a vibrant ecosystemFoundationsNGOsMNCs & SMEs

Development banks

GovermentsUN GroupsSocial EntrepreneursUniversities

International Forums

*BoP Communities

2008Wellness market opportunities

Ashokas Wellness/Nutrition Innovation Labs catalyze new business opportunities by exploiting this connection and sourcing novel solutions to deliver wellness, and transform the nutrient value chain.

Wellness the vitality to live up to our full potential as human beings is the goal.

Access to illness care plays a role, but prevention primary care, full nutrition, safe drinking water, and sanitation is both more important and less expensive.Wellness cannot be pursued solely or even primarily through the conventional medical care system, and yet few resources are devoted to assuring full nutrition, safe drinking water, and sanitation for the BOP, as well as pushing health to the doorstep.

Strategy: bring health & wellness services to homes, schools and workplacesUse mobile devicesLess expensiveMore effective in changing health-seeking behavior

Distribution NetworkLeverage on Existing Initiatives Increase Efficiency Cut WasteScaling UpReplication

Global science based company active in health nutrition and materials

Looking for new market penetration

Market survey & field test of new nutrition products

Target region: CambodiaField test

Scale and replication

Distribution

Monitoring and evaluation

Capacity building

Job creation

bop world convention and expo 2014To be held in Singapore 28 30 August 2014

Thank you

*Many players are trying to serve the BoP but different interests and uncoordinated efforts leads to an inefficient use of resources

*Gears come in machine part

We want to put in the gears and grease to get the development machine running

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