WELCOMECreative Ways to Use the Personality Quiz Format

Snackable

Interactive

Mobile-first

Cross-platform

Optimizedfor social

Visual

Why Playful Content?

. Social Interaction & Emotional Experience

• Social interaction + emotional experience = shares

• People share what makes them feel good

• Always keep your target audience in mind

• Know what they find interesting and always have

your fingers on the pulse of what’s trending!

2. Always Keep Your Content Playful and Positive!

Keep the tone positive throughout

Maintain an upbeat and playful voice

3. Keep the Number of Questions Short

Peoplelove short,

mobile-friendly & interactive

items

10-12 Questions

Trivia

8-10 Questions

PersonalityQuiz

4. Always Add an “Other” “I don’t know”“None of the Above” as an Answer Option

Audience won’t feelforced to choose

Boosts completion rate

Users feel moreconnected to final result

5. Encourage Users to Comment!

Ask whether the quiz was accurate or not

Get insight into the mind of your audience & increase social engagement

“So how did we do? Tell us in the comments!”

“Did we get it right or wrong? Tell us in the comments!”

6. If You’re Just Starting Out, Try Creating a Fun Character Quiz

“Which X are you?”

Sub format that nearly

everyone is familiar with

Easy and fun to create

1.2.

3.

7. Keep Everyone Guessing!“Can We Guess” format

Encourage audience to try and prove you wrong

It doesn’t matter if you get it right or wrong

Users will comment, especially if it’s inaccurate!

8. If You’re Pressed for Time, Try a One Question Quiz

• “One Questions Quiz” is a quick way to tell users something about themselves with a simple question

• Very fast to create

9. Test the User’s Memory!

• Memory quiz

• Test user’s skill rather than asking

about their personality

• Build anticipation!

0.Present Answers In The Form Of Percentage

Users get a combination

of results instead of

just one outcome

Adds an element of surprise

. HAVE FUN!Keep it playful and always

remember to have fun!

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Blog: https://blog.playbuzz.com/

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Email: publisherscommunity@playbuzz.com

THANK YOU!