StrongConnections

Linking strategy, to goals, to data

“Actionable Data”to “Strategic Data”Amy Sample Ward, NTENTwitter: @amyrswardamy@nten.org

!We already have the tools we needWe just haven’t applied them…

Spoiler Alert:

1Step 1: Linking strategy to goals

What do you do?Why do you do it?What does success look like?

Role of Mission

2Step 2: Linking goals to social

Where do you engage and why? With whom?What value are you creating?

Role of Social

3Step 3: Acting on Strategic data

Where are you? Where were you? Where do you want to be?

Role of Data

!I’ll believe it when I see it.

1Linking strategyto goals

NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.

Mission

NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.

Mission to Goal

2Linking goals to social

Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission.  NTEN is an early adopter; transparent and open with our evaluations and experience.

Goal

Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission.  NTEN is an early adopter; transparent and open with our evaluations and experience.

Goal for Social

3Acting on strategic data

• % of Conversation• # of outside articles & speaking engagements• Retweets and shares• # of Member requests for specific information • positive mentions of NTEN and NTC• guest content (NTEN blog) promotion • leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time

Example Metrics

1. Use your mission2. Connect social to your

ultimate goals3. Activate your data4. Evaluate, investigate,

explore

!We’ll totally do this…soon…ish…

Push back on strategic data =

Push back on strategic work.

Getting Started

Use the resources you already have (your mission, strategies, goals)

Ask staff about the tools they are using(ID new options and applications)

Try to move some numbers(evaluate how to influence social

media)

Get the template: http://bit.ly/DIYmetrics

Questions?

@Amy Sample Ward Email: amy@nten.org

Twitter: @amyrswardWebsite: http://nten.orgBlog: http://amysampleward.org