Webinar: Take Your Brandwatch Data Anywhere

Take your Brandwatch data anywhere: The power of the API

Caroline GoodwinProduct Manager

[email protected]@eatscake

Ian CairnsProduct Manager

[email protected]@cairnsim

mailto:[email protected]

mailto:[email protected]

• What is an API?

• The Brandwatch API

• Partnering with Gnip

• Benefits

• Use cases

• How it works

• Q&A

Coming Up

© 2014 Brandwatch | www.brandwatch.com | 2#brandwatchtips

• Ask questions in the session chat

• Tweet about our discussion:

A copy of this presentation and a recording of this webinar will be made available after the webinar

Don’t be shy/ We’d love your participation

@brandwatch@gnip

#brandwatchtips


Introduction


What is an API?

• API - Application Programming Interface

• Automate accessing data from systems without logging into their interfaces

• The Brandwatch API allows you to take your data anywhere


Take your Brandwatch data anywhere

Extract data analyzed in literally hundreds of ways, such as:

• Number of social conversations by day

• Top Sites discussing a brand

• Most discussed Topics

• Regional breakdown of conversation


Integrating with Gnip /Full Twitter Data

• Pull the actual content of Tweets through the API

• Includes metadata such as sentiment, author name and location

• This integration gives clients a licensed way to access Twitter data for use in internal applications

Gnip adds relevant

Tweet data

Full data is returned to client in standard

format

Client makes call to retrieve

Brandwatch mentions


Benefits


Speed /Reducing development overheads

• Other APIs require you to download a Tweet ID & use that to retrieve full data from other sources

• Means developing against two different API responses formats

• Brandwatch API removes this - a single call and in a single format


Ease of Use /Principles and Guide

• Common API Principles and patterns:

• RESTful Interface

• HATEOAS links for internal navigation.

• HTTP verbs - utilizes the GET, PUT, POST, PATCH, and DELETE verbs

• OAuth2 - a common web service authentication system, pioneered by Facebook, Twitter, Google and others.

• User Guide: clear step-by-step instructions on how to use the API


Value /Enriching your products with social data

The biggest barrier: locating and logging into another system

• Bring your data into the intranets and systems your users work with

• Social data can be seen & appreciated by all teams across the business

• Use within own applications


Use Cases


Powering Apps /Integrating with other technologies

• Integrate Brandwatch data into other applications

Creation Healthcare:

• Partners with pharmaceutical and healthcare companies

• Improve stakeholder communications

• Using Brandwatch API to produce compelling insights, layering social data with information from their bespoke database of healthcare professionals

• Further optimization using upcoming functionality

SCREENSHOTS OF CREATION HEALTHCARE COMPETITIVE INTELLIGENCE STUDIES REPORTING

2

1


CRM /Engage your customers on social media

Use Brandwatch Analytics to define the queries that will power your CRM

• Improve customer service by engaging with important product and brand feedback.

• Use sentiment and demographics from Brandwatch to segment and prioritize responses.

• Create support tickets seamlessly based on problem cases identified using Brandwatch.

• Power sales outreach and qualify leads using geographic segmentation and influence scores


BI /Combine business data with social for new insights

Power more business decisions with social data.

• Dig deeper into your ROI from social.

• Give your analysts to data to study marketing campaigns alongside business data like sales figures and foot traffic.

• Pull social data into big data analytics tools like Hadoop to do larger analyses in support of supply chain, site selection, and broader competitive analyses.SCREENSHOTS OF CUSTOM DASHBOARDS FROM

QLIKVIEW AND MICROSTRATEGY ANALYTICS


Visualizations /Bring your data to life

• Create visualizations1 which can be quickly interpreted and understood

• Automatically update your data live using the API

• Our API powers Vizia, our social command center2

1 2


How It Works


Set-up

• The Standard API can be turned on for any Brandwatch Enterprise client

• Activating the Premium API for full data is taken care of by Brandwatch

• Authorized Twitter data reseller Gnip handle use case approval and data licensing from Twitter as part of providing a Gnip account


The Basics

https://newapi.brandwatch.com https://direct.gnip.com/api/brandwatch/v1


Example Call

Sample Request

curl v H “XGNIPLOGIN: [GNIP_USERNAME]” H “XGNIPPASSWORD:

[GNIP_PASSWORD]”

“https://direct.gnip.com/api/brandwatch/v1/projects/[PROJECT_ID]/data/mentions.json?queryId=[QUERY_ID]&StartDate=[DATE]&endDate=[DATE]&access_token=[token]

”


API Responses

JSON Payload Includes:

• Brandwatch API response with integrated Twitter data

• Gnip section with the Tweet ID and full original Twitter content

• Availability (true/false)

• Status (only for unavailable Tweets)


Do you need the Brandwatch API?


Do you need the API?

• Do you have a need to take your data into another application/product/system?

• Do you need to automate this process?

• Do you have a development person/team?

Yes? Then get in touch!

[email protected]


Questions


Contact

Brandwatch

Email [email protected]

Web http://www.brandwatch.com

Twitter @brandwatch

TelephoneUK: +44 (0)1273 234 290US: +1 212 229 2240Germany:+49 (0)711 912 441 59

Gnip

Email [email protected]

Web http://www.gnip.com

Twitter @gnip

Telephone 303-997-7488


Date post:	27-Jan-2015
Category:	Social Media
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Webinar: Take Your Brandwatch Data Anywhere

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