Webinar Wednesday: Social Media Round-Up: Which To Use?

Social Media Roundup:

Which Tool To Use?

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross



Vegan Mainstream: Webinar Wednesday Series

Getting Started With Social Media

Step #1: Develop A StrategySept#2: Prioritized Social Media Platforms

Step#3: Secure Business/Brand NameStep#4: Update All Profiles;Welcome Message

Step #5: Complete A Linkedin Profile Step#6: Post To One Or Two Platforms

Step #7: After 60 Days Review Results; Make Corrections; When Ready, Add Add’l Tools


What Type Of Strategy

➡Purpose For Using Social Media

➡Expected Goal➡How You Will

Measure Results➡Resources You Are

Willing To Allocate

Purpose: Expertise; Sales; Downloads; Traffic; Engagement; PR; Outreach

Goals: Actual Numbers With Due Dates

Measurement: Google Analtyics; Clicks; Leads; Conversation

Resources: Time; People; Money

Must Be Documents; For Review Later


Expertise Product Services Leads/Traffic Exposure Events/Activities

Interaction/Engagement

Facebook X X X X

Twitter X X X X

Linkedin X X X

Google + X X X X

Youtube X X X

Scribd X X X X X

Pinterest X X X

Blogs X X X X X

Instagram X X X X

Which Tool To Choose?


Other Things To Consider

Type of Content You Can CreateYour Personality

Equipment NeededNatural Affinity

Is Your Target Audience Using The Tool?Time Investment

Plus, A Truck Load Of Patience


Facebook

The Unique Factor: Size; Separate Personal from Professional Use; Speed Of Response



Ideal Use: Building A Community Around your Product or Service

Tip Of The Day: When Sharing Blog Post, Include An Image Of the Post On The Blog

Social-networking service


Twitter

The Unique Factor: Conversations & Events



Type Of Biz Ideal: Services; Organizations;Authors; Trainers/Coaches;

Tip Of The Day: Schedule At Least 8 to 10 Post Per Day (Diversity Is The Key)

Microblogging Service: 140 Text Characters


Linkedin

The Unique Factor: Groups & Lead Generation



Ideal Use: Introductions; Professional Forums; Collaborations; Recognition

Tip Of The Day: Become An Active Member - Groups Participation & Answering Questions

Business-oriented social networking site


Google +

The Unique Factor: HangOuts



Ideal Use: Accessibility; Collaborations; Training/ Demos

Tip Of The Day: Post At Least One “Circle” Specific Content Per Week

Social Networking emphasis on organizing friendship information


Youtube +

The Unique Factor: Viral Content Nature



Ideal Use: Explaining Difficult Concepts;Comedy; Interviews; Training/ Demos

Tip Of The Day: Create An FAQ Video Series Of What You Do and What You Offer

A video-sharing website


Scribd

The Unique Factor: Formatted Content Distribution; Easily Sharing Large Files



Ideal Use: Ebooks; Online Magazines; Free Book Chapters; Training Materials

Tip Of The Day: Upload PDFs To Scribd Files - For Sharing On Social Networks

Document-sharing website


Pinterest

The Unique Factor: Organized Photo Sharing; Ecommerce Integration; Hyperlinks Embeded



Ideal Use: Recipes; Event Photos; Product Sales; Inventory Related Offers; This Just In

Tip Of The Day: Create Boards For Personal and Professional Topics (Diversity)

Virtual Pinboard


Blogging

The Unique Factor: You Can Own It!; It Can Link To Your Website;



Ideal Use: Education & Perspective

Tip Of The Day: Create A Editorial Calendar To Organize Content Topics & Frequency

Frequent, chronological publication


Instagram

The Unique Factor: Spontaneous & Random



Ideal Use: Roadtrips; Travel; At Events; Photos Of You With Clients or Colleagues

Tip Of The Day: Don’t Forget To Use Hashtags So People Can Easily Find Your Photos

Photo-sharing App

Social Media Roundup:

Which Tool To Use?


Presenter: Stephanie Redcross



Date post:	18-May-2015
Category:	Technology
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Webinar Wednesday: Social Media Round-Up: Which To Use?

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