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DUNCAN HORNERDirector | Agency Group
JOHN WILLIAMSONCEO | Qualvu
TODAY’S PRESENTERS
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TODAY’S PRESENTATION IS NOT ABOUT US
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TODAY’S PRESENTATION IS NOT ABOUT YOU
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NOR ABOUT YOUR CLIENTS
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IT IS ABOUT YOUR CLIENTS’ CONSUMERS
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AND HOW CONSUMERS CAN…
help sell your ideas
set you apart
uncover opportunities
help you avoid mistakes
help you create new value to your clients
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IF YOU KEEP PACE, YOU WIN.
CONSUMERS ARE CHANGING, BIG TIME.
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Mobile and web technology are transforming…
…how consumers shop…how they communicate and interact…their expectations on speed and convenience…how they connect with brands
In 2010…
…mobile subscribers surpassed 5 billion
The world population is 6.8 billion
Over 70% of the world’s population now have a mobile phone
Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
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ADVERTISING IS CHANGING
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MARKET RESEARCH IS CHANGING
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THE OLD WAY
For you and your clients
• Long lead times
• Costly
…and for the consumer
• Out-of-context feedback
• Face-to-face (ideal)
• Groups (not always ideal)
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THERE IS A NEW WAY TO GAIN CONSUMER INSIGHTS
TODAY, WE’LL TO SHOW YOU HOW
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THE NEW WAYQualitative Research
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AND IT IS BETTER
Online and Visual
Stream-of-consciousness feedback
24x7: Any consumer, anywhere
Real: In-the-moment, candid
Continuous communication between brands and consumers
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FASTER.
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YOU NEED THE TRUTH FASTER
EASIER.
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STREAMLINED
Create Project
Qualvu Mobile Video Collection
Qualvu Dashboard
Qualvu Video Report
Video Search
HAS TO BE THE RIGHT PEOPLE
Non-professionalsVigorously ScreenedAny geographyEven the low incidence
Proprietary PanelsWebcamsFlip CamsSmartphones…or we arm them.
TruthIndex™ Algorithm
LESS EXPENSIVEAND BETTER
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OPTIMAL ONLINE DYNAMICS
OPTIMALVALUE
• Focus Groups & IDIs– Current standard– Solid when group interaction & dynamics required
• Online synchronous video– Global reach in IDI setting– F2F, non-verbal, richness of visual + voice– No travel– Limited scale, speed– Probing however human inhibitors + bias
• Online asynchronous video– Global reach in personal diary setting– Highly scalable – Relies on personal, solo feedback for depth + richness– Mobile Cams enhance ethnographic observations
• Online text-based options– Least expensive option– Highly scalable and global– Message board and live chat options– Text, image only restrictions
OPTIMAL CONSUMER DYNAMICS
CONSUMERS WILL HELP YOU
Golden nuggets of insights to support your pitch Deliver FAST intelligence, with better quality insights Increase the value of agency-driven qualitative through
innovative, truthful data Bring insights to life through online video reports
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Not just a report : Better intelligence.
Backbone of Your IdeasExpert Analysis & Findings
Integrated Voice of the Consumer
OTHER KEY INNOVATIONSCONNECTING YOU TO CONSUMERS
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QUALVU BUILD-YOUR-OWN
You: Empowered Transparent and adjustable costsCustomize your DeliverableAny consumer, anywhere, any timeProven
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QUALVU MOBILE APP
Any Qualvu project
Particularly effective for ethnos or on-the-go
Dynamic participant notification
Cost-effective, innovative, and app is free
DON’T JUST TAKE OUR WORD FOR ITREAL SUCCESS STORIES
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AD CONCEPT TESTING
OBJECTIVEHow people reacted to an ad concept, and if there were any changes that needed to be made in order to optimize the campaign.
METHODOLOGYCarefully watching participants reactions on camera, Leo Burnett team assessed whether the edgy concept would resonate among all audiences.
SUCCESS!Candid video output used to "sell" the campaign to BOD and crucial retail partners.
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NEW BUSINESS PITCH
OBJECTIVETrend Influence needed to understand what made spicy chicken lovers lick – or tick.
METHODOLOGYQualvu captured real people in real situations exploring their spicy food and spicy chicken love lives.
KEY FEEDBACK• Scenarios in which they craved spicy food or spicy chicken• Show me! What is spicy all about?• The perfect spicy chicken meal and setting spicy chicken
SUCCESS!Trend Influence won the business and more meaningful creative
“Time savings was HUGE for us. Doing this with a traditional approach would have meant weeks, which we didn’t have.”
“These video chapters became the lifeblood of the strategy that we presented in our meeting when we won the business. Video validated our approach creatively and clearly was a winning move. The creative that it fueled won the pitch but also drove a campaign that, when launched, exceeded all sales goals.”
-Beverly Andersen, Trend Influence
RECAP
Breakthrough online video: Agency game changer
You: Access to consumers anywhere, anytimeCrucial voice in your new business pitchesValidate creativePlay a key role in concept developmentYou as an innovator for your clients
Ethnographic, emotional and candid truth
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WHAT’S NEXT?
Questions?
Send to: [email protected] or on twitter (@qualvu)
We’ll post answers online ASAP
Download Case Studies
Request a Demo!
The Qualvu Agency Team standing by
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THANK YOU!
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