FPP’s Webinars is one of our fastest-growing services with slots often sold-out months in advance. Offering a cost-effective and convenient solution to meet pre-screened students via

an online presentation at a time and date that works for you, it’s a smart choice.

ABOUTColorado State University - Pueblo has been using many of FPP

EDU Media’s services, both in-person and online, in a variety of

student markets for several years. The combination of these

services has helped in growing and diversifying CSU – Pueblo’s

international student numbers.

OBJECTIVECSU - Pueblo recently launched a new scholarship called the "UK

Scholar”, with the purpose of attracting more students from the

UK. The main objective of this webinar was to attract quality UK

students interested in this opportunity, and present them with

more details including the application process and the

qualification requirements of this scholarship.

TARGET MARKETUK

BEFORE THE WEBINARWe agreed the date and time with the university’s representative.

The intended audience was students looking to study an

undergrad program in the US. Thus, we held the webinar in the

early evening UK-time, to ensure that students would be home

from school, and could watch the webinar with their parents.

We held a test run with the presenters to ensure smooth

communication, network connectivity and reliability, and

familiarity with the platform and its functions.

WEBINARS

What is EduFindMe.com? a FPP’s student-facing

website with thousands of institution listings and

2.1 million registered student users.

CASE STUDY

COLORADO STATE UNIVERSITY - PUEBLO

We received three applications

through the webinar immediately, and

two of the applicants have already

confirmed to come this Fall”.

Anais EscobarInternational Recruitment Specialist, Colorado State University – Pueblo

DURING THE WEBINAROn the day of the event, the presenter connected from the US

and began a live 40-minute presentation. An overview of the

scholarship program, and general information about studying

at CSU – Pueblo was provided.

After the presentation, students engaged with the presenter

in a Q&A session, which lasted 20 minutes.

The type of questions, and the length of the Q&A suggested

that the students were high-quality, and very well-prepared

for the webinar.

Who are these 25,000 students? FPP holds over 5FPP

through its UK brand – The Student World - holds

Student Fairs in the UK’s largest student markets of

London and Manchester annually. We also organize

four High School Road Shows throughout the year,

which take 80 overseas universities to 60 leading UK

high schools each year. Since all attending students

attending an FPP Fair must register online in advance,

our student database invited to participate in the

Webinars is immense, unmatched and focused on

studying-abroad.

Sending a mass email to FPP’s database of students

in the UK – 25,000 opt-in students.

Social media with posts on Edu.FindMe.com’s and The

Student World’s Facebook pages (with 1.8 million likes

and counting), Instagram and Twitter.

Repeated email blasts to the UK database, and

boosted social media posts in the weeks preceding the

webinar.

Sending an email to The Student World’s database of 950 UK career advisers, asking them to

forward details of the webinar to interested students.

Our UK-based School Liaison Manager informed

career advisers of leading UK high schools that would

have students interested, of the webinar.

All promotion pushed students to CSU – Pueblo’s webinar summary and registration page.

Registered students were sent subsequent emails to remind them of the webinar and log-in procedures.

I have been doing webinars with FPP for the last 2 years, usually for the Latin American and Indian markets, which have proved very successful. During Spring 2017, we decided to try a new market, the UK, because we were looking to promote a scholarship designed for that particular market. The quality of students was amazing. We received three applications through the webinar immediately, and two of the applicants have already confirmed to come this Fall. I would definitely recommend doing webinars with FPP if you are looking for highly-qualified students, as well as great service from the FPP team!

Anais EscobarInternational Recruitment Specialist, Colorado State University – Pueblo

PROMOTION INCLUDED

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We don’t impose a time limit on Q&A, so you can chat

freely with students, until you’re sure all their questions

are answered.

FPP staff filter the questions, removing repeated or

unnecessary questions, and push to the presenters to

answer in real-time.

AFTER THE WEBINARAll attending students became a ‘lead’ for CSU - Pueblo. This means the

profiles and contact details of all students were visible in their FPP Client

Area.

The students could be contacted through FPP’s platform directly, or

downloaded by CSU - Pueblo and imported into their own CRM or

preferred messaging system. These students remain in their Client Area

indefinitely.

The webinar was recorded and posted the following day in the Webinar

section of EduFindMe.com where it will remain, to be searched for and

viewed by students at any time.

We contacted students that registered but did not attend the webinar,

inviting them to watch the recording.

The number of the students who attended the webinar was not high in

comparison with other FPP webinars. It must be remembered, however,

that the UK is very much a developing market, which is why The Student

World exists – to spread the word of overseas study to UK students.

It turned out that the quality of students; the attendance rate, and

conversion rate were the highest ever recorded.

Attending students are kept in your FPP

Client Area to be messaged directly,

and/or downloaded and imported into

your own CRM.

Students that watch the recording at any

time in the future are added to your Client

Area, with an emailed notification sent to

you, enabling quick follow-up of interested

and engaged students.

27

62,9%attendance rate

17attended the webinar

3

FPP EDU Media - North America

9550 S. Eastern Avenue

Las Vegas, 89123, Nevada

USA

+1.800.377.8736

FPP EDU Media - Europe

Carrick House

49 Fitzwilliam Square,

Dublin 2, Ireland

Manchester – +44.203.514.1499

Barcelona – +34.932.201.699

FPP EDU Media - South America

Rua Artur de Azevedo, 281

Sao Paulo, 05404-010, SP

Brazil

Sao Paulo – +55.11.3230.1290

Mexico City – +52.55.4170.3810

RESULTS

students applied and were accepted by CSU - Pueblo

2students have commenced their course, and are currently on campus

students registered for the webinar