Some tricks and tipsfor a successful

2015 online

Mobile Tips

One in three shoppers use their smartphone to find

info instead of asking store employees

(Google Data)

SHOULDI BUY

IT?

…46% of shoppers who use their

phone in a store still end up making a purchase

(Google Data)

Google now tells visitors if your website is mobile friendly or not

EXIT

According to Google

61% of users are unlikely to return to a mobile-site that they had

trouble accessing from their phones

EXIT

Be Mobile!Are you sure you have a proper mobile-friendly

website?

Facebook Tips

How does Facebook decide what to show in a News Feed?

Facebook algorithm was updated in 2014

• Posts with lots of comments and likes

• Post types that users seem to prefer more than others (e.g., photo, video, or status update)

• Posts that reference a trending topic

• Videos uploaded to Facebook that receive a large number of views or extended viewing duration

• Posts that tag other pages within the text

• Links that have not been posted before

• Clickbait and like-baiting• Repeated posts• Posts that include

spammy links

• Text-only status updates from pages

• Posts that contain the words “like, comment, or share”

• Promotional posts

Avoid Promotional posts in organic feed• buy a product or install an app

• enter promotions and sweepstakes with no real context

• exact same content from ads

Content tips

High-quality, relevant content ranks better on average

CONTENT IS KING

 tips• Include semantically comprehensive wording• Implement higher word counts using relevant topic terms• Use multiple media types

 Create relevant content

• Include a well-balanced number of good internal links

• Aim for short loading times

• Keep sites up to date

• Maintain presence of all relevant Meta tags

 Create Robust Site Architecture

 tips

 Pay Attention to Keywords in Titles and Descriptions

 tips

Pay Attention to User Signals

 tips

click-through rates, lower bounce rates and a high time-on-site.

Thanks for attention!

We wish you a successful 2015!