Webjefa’s Report

•About the Site•About our Users•Projects and Projections

http://www.malcs.org

During a typical month (May 1 - 31 2012):

• we had 1973 visits • from 1225 different people• viewing a total of 4900 pages• Half were “New visitors,” half were “Returning visitors”

How people arrive at our site

Search trafficmalcsMalcs 2012Malcs at ucsbMalcs.orgMalcs conference 2012Malcs call for papersMalcs summer instituteUcsb malcs 2012MujeresLetrasMalcs blogMalcs institute registrationAna castillo in tucsonChicana power summaryMalcs archives

People referred to our site come from:

• Facebook.com (41%)• Mujerestalk.malcs.org (16%)• Malcs.net /old site (12%)• Mail.yahoo.net (11%)• Other mailservers (3%)

People referred to our site land at:

25% Main page6% summer institute page5% CLS Journal page43% Particular blog pages 10% summer institute 8% Institute call for artists 8% Dolores awarded medal 5% josefina Lopez 5% summer institute cfp 4% CLS new editors 3% Sum Institute reg

Direct traffic comes to:

•Particular blog entries (38%) 8% Dolores Huerta, 6% CLS new editors, 6% josefine lopez, 5% shattered families ICE, 4% summer inst, 3% ssga, 3% schols immig

•Main page - http://malcs.org (27%)•Institute page (18%)

The typical MALCS website user:• Is in the United States (93%)

• Uses English (98%)

• Is in L.A., S.A., S.J, Phoenix or S.F.

• Uses a Mac operating system (57%) with Safari (37%) or Firefox (28%)

• Has a screen 1024x768 or larger (72%)

Mobile users:• 13% of our website visits come from a mobile user

o Most of this (70%) comes from an iPhone or iPad

About Wordpress CMS

• Wordpress – free open-source software, accessible, configurable

• Dynamic, diverse – Buddypress, membership plugins

• Well-supported• Good protection from hacking

Current spam stats

Available resources

emailblogsgdocssoftware

Ongoing webjefa projects

•Online membership – Mac

•Research membership & discussion plugins (E & L)

•Develop support for CPMR, SSGA

•Recruit & train blog contributors

•Reconstruct past institute websites

•Complete transfer of email list and journal search from .net to .org

•Organize and transfer digital archives to google docs – old institute sites, docs, Noticias, membership info, images, etc.

Final thoughts• We are a Mac organization

• We have amazing potential to expand our digital presence.

• Expansion of our digital presence needs to build carefully on existing patterns of member use.

• Our current digital presence continues to depend on the MALCS blog(/s?) and low-tech email lists together.

The current MALCS blog /

website 2010-2012

Site structure

**Home**Blog History** Leadership Membership Institute Journal MALCSmail Contact