Commissioned by

@WebloyaltyIE

CONLUMINO RESEARCH OF 1503 NATIONALLY REPRESENTATIVE IRISH CONSUMERS IN AUGUST 2014You can find the full research report at Webloyalty.ieor by emailing enquiries@webloyalty.ie

What we plan to buy this Halloween

plan to buy pumpkin(s)

20%plan to buy Halloween

themed chocolates, sweets and confectionery

30%plan to buy normal chocolates, sweets and confectionery

36%do not intend

to buy anything special

35%

Where we’re heading for our Halloween costumes

plan to spend under €5

27%plan to spend nothing

on Halloween

37%

How much we are planning to spend on Halloween

will buy from eBay

11%will buy from Aldi

or Lidl

11%will buy from

Amazon

18%will buy from a major

supermarket

20%

plan to spend €5 - €10

12%plan to spend

above €10

24%

WHAT WE ARE PLANNING FOR

do not plan to celebrate Halloween

24%plan to carve a

pumpkin

16%plan to give out

sweets and treats to trick and

treaters

34%plan to take the

kids trick or treating

10%