Analysis of R&B musicians’ webpages

By Aminatta Sylva 13H

Webpage Analysis of modern R&B artists

By Aminatta Sylva 13H

Jhene Aiko’s webpage

Analysis of Jhene Aiko’s webpage• It has a banner at the top of the page, this includes the following buttons; home, music, tour,

press, listen, see, read and buy.• The webpage also allows the user to sign up and be a member of the webpage.• Social media links are at the top of the webpage.• The design of the webpage is consistent with the theme and design that has been used on

her album. The font that her name is written in, is iconographic of her, because in her other releases (album & singles) the same font has been used. This appeals to her audience because they can tell that the music is from the same artist.

• The webpage is really cool because of the background that has been used to promote her album, the homepage really appeals to her fans, because she introduces herself to them. She tells them her history, origin etc, which makes the website seem really personal.

• On this webpage, Jhene’s social media accounts are linked together, therefore, people can like/follow her on different social media platforms.

• The buy tab is useless, as it does not contain any items to buy.

Music Tab

This part of her website allows us to buy her latest album, Souled Out, alongside other previous releases.The same under-water theme is also used here.

Tour Tab

This tabs shows us tour dates for Jhene Aiko in 2014. If the user wants to buy tickets, there is a hyperlinked button which allows the user to look around for good prices etc. The user is also allowed to share or tweet the chart for Jhene’s tour on social media, this boosts the popularity of the tour, therefore, increased profit will be made for the artist.

Press Tab

The press tab of her webpage allows us to see the press that Jhene has featured in. The images are hyperlinked to the article that she starred in. this allows fans to read about her in the press, if they did not get the chance to buy/read it when it was released.

Listen and see Tabs

• These tabs allow us to hear and watch Jhene Aiko’s music and music videos.

• The music video being displayed to us, is hyperlinked also, to vevo. This allows the artists to gain viewership numbers, which boost the video’s popularity through social media outreach.

• As videos that go viral on youtube, are often bought by radios and channels, so that they can be played out to the public.

Chris Brown’s webpageThis webpage is very interactive as it is promoting his new album, it allows you to buy it either on iTunes or Amazon music.Once entered, we are lead into a fanbased creative webpage, that contains pictures of fans and their album.

Into the webpage

When we enter the webpage, the same colour scheme and font of the album cover is used. This part of the website, allows users to upload their images etc, making the website look like a college made by teambreezy; his fans.

Entering the homepage

Chris Brown’s website• This website is based around promoting Chris’ new album ‘X’, as we go through

two layers of album promotion before reaching the actual website.• The website features a banner, that contains the following buttons; home, news,

music, media, tour, community and shop. Above these titles, there are links to various kinds of social media that fans can find Chris on. These social media pages will follow the same colour scheme; red (orange if it’s the deluxe edition) and black. The consistency of the theme through different types of media, makes the audience familiar with it. The webpage is the same as the album, the consistency is in uniform with everything else. Therefore, when we are creating our media product we will make sure that the webpage, looks similar to the digi-pack (single cover).

• The home of the webpage not only promotes Chris’ new album, but also his charity Symphonic Love and clothing line black pyramid.

• The synergy of his website, means that fans are open to everything as everything that they need has been hyperlinked to his webpage.

The News Tab

This lab leads us to news from Chris, but about his music and shows etc that he has attended. As we can see, video links to his new music video ‘New Flame’, as well as the deluxe version of his album ‘X’. Finally, his single ‘Loyal’ is also being promoted here, but through iTunes.

Music Tab

The music tab shows us his latest release, and gives us the option of buying it. On the side we are encouraged to join the newsletter, in order to receive updates/competitions etc. Looking below we can tell that this website is fan-friendly, as people can comment on things posted around the website. This creates a sense of belonging, as every user on this website likes the artist. It’s a great positive atmosphere to be in.

Synergy is used to promote him through different platforms of media, we can see their iconic symbols at the top of the page, just like the rest of the webpages that I have analysed.

The Media tab

The photos sub-tab takes us to different kinds of pictures of Chris Brown, including his art.

This videos sub-tab takes us to all of Chris Brown’s music videos, they have been endorsed by vevo, which is another social media platform, an alternative to YouTube, however it is fully dedicated to music.

The community tab• This tab takes us to the Chris Brown teambreezy community, in which fans discuss

anything about Chris to each other.

The shop tab

This allows fans from all over the world to buy Chris Brown’s music. Just as before, the website is promoting his latest release.

Trey Songz Webpage

Trey Songz webpage

• Similar to Chris’ webpage, Trey Songz’s webpage features a tab for fans only, however, on Chris’ webpage there is a page before that is dedicated strictly to his fans. So is the community tab on his webpage. On the news tab, we

receive the latest news on Trey’s music. As you can see, the latest news for him is the premiere of his new music video. The webpage colour scheme follows the same colour scheme of the album.

We can tell that this message is fan orientated, as he is demanding us to logon in order to see his music videos.Also, social media outreach will help promote this new music video, because he wants his audience to us #AskTrigga to be a part of the conversation.

Photos tab• This tab encourages the theory of

voyeurism, as gives the audience a personal glance into Trey’s day-to-day life.

• The photos tab, has sub-tabs that lead us to different photos. For example, the IG ones would be more personal and daily, whereas the official ones would be what the R.L wants his target market to see.

Music Tab

This tab takes us to all of the existing album that Trey has released in the past

The Videos tabThis tab shows us all of Trey’s music videos.

Shop TabThe shop tab is hyperlinked to the Trey Songz store. This allows the users to buy t-shirts, accessories as well as albums. Note that that the merchandise helps promote the album that has been released.

Community TabAs we can tell, this tab is fan orientated, mainly young women and teenage girls would find this section appealing. It also encourages the theory of voyeurism

The Angel Network tab

This part of the website, links to another webpage that is entirely for Trey’s fans because he calls his fans ‘angels’. This page requires login etc, so ordinary people may not be interested in signing up for it.

Beyoncé's Webpage

Beyoncé's Webpage• This webpage looks very mature and simple; this could be because she is

now “Mrs. Carter” , this suggests to us that she is giving her fans the older/mature version of herself.

• She is also wearing less make up/barely any on the webpage home. The shots used seem very behind the scene like (outtakes) which draws in the audience, as they feel as though they are there.

• The webpage is also very interactive, and features hover over videos that you can watch on the page.

• The colour schemes of pink, black and white are used

Beyoncé's webpage

After clicking on the left tool, we are taken to the webpage’s menu; and have a choice of selection. We can look at music, tour, Beyoncé's campaign, fragrance and shop.

Music & Media TabWhen we click on the music tab, it takes us to all of her previous albums. The songs sub-tab takes us to all of the songs featured on her album.After clicking on videos, we are shown in chronological order all of the videos that she released on behalf of her new album.

Tour tab

This tab shows us her tour and gives us information on when she will be touring cities.

BeyGOOD Tab

Fragrance Tab

This tab shows us all of Beyoncé's fragrances, this interactive as the picture moves when we hover over it.

Shop tab