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November 10, 2010

Mobile Apps For GlobalConsumers

Srikanth RajuHead of Forum Nokia Marketing

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A World Where Everyone is Connected

4.6billionmobile

devices

450millionaccessing

MobileInternet

Growingto1billionby

2013

Source:IDC

Globalmobile

advertisingmarket

valuedat

>$16billionby

2011**

Globalmobile

apps

economy:

$17.5billionby

2012*

* Chetan Sharma Consulting, March 2010

** M:Metrics, August, 2010

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26.09.2010 3 2010 Nokia

1. Globalscaleto developers in

localmarkets all over the world.

32. Simple -

design, developand distribute3. Exciting

consumers

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2010 Nokia

175Million

45Million

50Million

500Million

13 devices/sec1.3 billion users190+ countries

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In Turkey - Full rangesmartdevices

Experience todifferent user segments

Nokia C6

Nokia C7

Nokia X3-02 Nokia E7

Nokia N8

Benefits to developers:

Mass appeal to all market

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Simplifyingthe

developer

path

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26.09.2010 7 2010 Nokia

Simplified Developer Offerings

Nokia developer offerings targeting Smartphone apps (Symbian

and MeeGo) and S40 apps

Promote

Dist

ribute&Monet

ize

Create

(D

esign&Develop

)

Smartphones

(MeeGo/Symbian)

Mobile Phones(Series 40)

Faster appdevelopment

JavaQt / Qt

Quick

(Hybrid & Native

Apps)

Better appperformance

Nokia

Browser

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26.09.2010 8 2010 Nokia

Nokia Qt SDK 1.0 in UseThe intuitive nature of the

development platform lends itself

to rapid development, with fast

turnaround in the compile-deploy-

test-evaluate cycle.The integration of the mobile

device into the SDK is seamless

and the tools are a breeze to

use.

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26.09.2010 9 2010 Nokia

The latest Ovi Store metricsCountry Reach Largest Range of

Devices

Local

Relevance

Operator Support

190+Countries

in 30 languages

120+Handset models

can get Ovi Store

content

90%Of all mobile

consumers have Ovi

Store available in their

local language

Including operator

billing with

91Operators

in 27 countries

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26.09.2010 10 2010 Nokia

Ovi Store Today

1Ovi Publish fee

FREESigning (Symbian &

Java)

Flat RateOperator billing

13xVolume

56.7%Average publisherrevenue increase

across tiers

+ New in-app purchase

+ New in-app advertising add-on

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2010 Nokia

Increasing Consumer AwarenessNokia will significantly increase consumer demand for your apps

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In Turkey ...

Delivering a

winninguser experience

Ovi Store

Turkey passed20M downloads

Unmatched local

developer support Forum Nokia!

N8 Latest &

Coolest will be animportant player

in Turkey

Consumers

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In Summary -

Global Scale,

Local Reach

Ride Nokias

marketing and

commitment toexcite consumers

Design, develop &

distribute viaOviStore

Consumer

s

Developers

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November 10, 2010

Thank you