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mm1 Consulting & ManagementWebRTC: Telecommunication for the 21st century
March 2014
mm1: The Consultancy for Connected Business
Executive Summary
A WebRTC: Overview
WebRTC provides a high-quality media engine for voice as well as video
It is built into browsers and can be embedded into apps Pure HTML5, e.g. can be coded using simple JavaScript High security due to encryption of all media packets Signaling and backend are not part of WebRTC
B BusinessModels
Crowded B2C market, due to very low entry barriers No convincing B2C business models have emerged yet APIs provide the interconnection between B2C and B2B Signaling, (SIP) gateways and backend infrastructure are necessary:
„Sell shovels in a gold rush!“
C Mobile
Mobile WebRTC delivers what joyn/RCS-e promised: Rich communication without „walled garden“ – from (almost) any device
Using SDKs and APIs WebRTC can be integrated into Android and iOS apps
Backend APIs (such as Twilio, Voxeo) facilitate development of end-to-end mobile services
Secure and encrypted communication: „NSA-proof“
2
mm1: The Consultancy for Connected Business 3
WebRTC: OverviewA
mm1: The Consultancy for Connected Business
WebRTC: the next (r)evolution in telecommunication!
4
Independence from network
Time
Circuit-switched Electric gear Dedicated lines
SIP, IP-based Somewhat
interoperable IMS core (for carriers) Complex systems
Pure IP Peer-to-peer (P2P) Need client software „Walled garden“
Pure HTML5 No plugin needed No client software Fully interoperable
PSTN
VoIP
WebRTC
P2P VoIP
mm1: The Consultancy for Connected Business
WebRTC integrates a high quality and interoperable voice and media engine directly into the browser
5
WebRTC (integrated into browser)
Powerfulmedia engine
No “walled garden”
(interoperability doesn‘t rely on specific client
software)
No client software needed
(just browser with WebRTC engine)
Open ecosystem
mm1: The Consultancy for Connected Business
Open source, open standard and simplicity all contribute to WebRTC’s wide-spread acceptance
Wide-spread acceptance
Simple code
Open source
Open standard
No telco know-how needed
Just JavaScript, very easy to learn and adopt
Encourages use and lowers entry barriers
What‘s better than a free lunch?
Reliability
Interoperability
6
mm1: The Consultancy for Connected Business
WebRTC integrates telecommunication and web
7
WebRTC: Telephony as a part of HTML5
Voice and video are becoming a part of normal HTML webpages
Strong backing Simple & openPowerful product
mm1: The Consultancy for Connected Business
WebRTC neither specifies nor provides backend infrastructure
8
Who are you?Where are you?
Are you reachable/online
? If not, what then?
How do we connect?
?or
Name resolution Presence Switching / signaling
mm1: The Consultancy for Connected Business
The beef is in the integration of WebRTC B2C frontends with scalable, stable and secure backend infrastructure
9
B2C B2B
User WebRTC-based B2C service API Gateway Carrier network
Many new ventures operating no backend of their own
No telco know-how
Interface between web developers & telecommunication infrastructure
Telco know-how
Connects media streams
Gateway to the telco world
Infrastructure Billing Capability Phone numbers
APIs connect B2C with B2B
mm1: The Consultancy for Connected Business 10
Business ModelsB
mm1: The Consultancy for Connected Business
B2B business models appear more promising than pure B2C
11
Red Ocean: lots of little sharks Blue Ocean: where the Big Boys play
TwiliofrisB
C-Button
mm1: The Consultancy for Connected Business
Due to low entry barriers the B2C market is crowding fast
12
P2P VoIP
WebRTC
PSTN
Entry barrier: complexity
Time
VoIP
Examples see
next page
mm1: The Consultancy for Connected Business
Even well-known WebRTC B2C startups have few – if any – revenue streams and no obvious monetization strategy
13
Real time web meetings with conferencing
Visual interface for free-of-charge telephone conferencing
Click-to-dial
Use Twitter for session establishment (signaling) of WebRTC calls
Description Business model
?
?
?
?
mm1: The Consultancy for Connected Business 14
MobileC
mm1: The Consultancy for Connected Business
15
„Enablers“ for mobile WebRTC:
APIs
SDKs
Backend systems
Status quoBenefits of WebRTC @mobile
Requirements for success
Android: complete integration with Chrome on Android
iOS: SDKs allow integration of WebRTC media engine into apps
User experience just as good as Skype, FaceTime, Viber etc.
Low entry barriers of developers and ventures
Easy integration into apps and with backend systems
See next page for details
WebRTC on mobile devices will be a quantum leap for customer reach and market penetration
mm1: The Consultancy for Connected Business 16
APIs and SDKs bring WebRTC to the mobile device
APIs can be used to provide complex backend functionality for
B2C services
„Simplicity is the key to success“ –APIs and SDKs provide this key for WebRTC
Especially for iOS, SDKs provide an important link between app and media engine
Using APIs WebRTC can be used in „thin clients“ (HTML5) as well as „fat clients“ (app)
Actual transmission of media streams requires powerful and scalable network infrastructure
Signaling, address resolution as well as billing are complex B2B services, which B2C providers shouldn‘t have to implement themselves
APIs/SDKs Backend systems
mm1: The Consultancy for Connected Business
Mobile WebRTC can seriously disrupt the world of mobile communication!
17
mm1 prognoses:
ReplaceRCS-e/joyn on
Android smartphones
Break up existing ecosystems
(Skype, Apple, Microsoft)
APIs are of growing importance
to ICT and telco businesses
Secure mobile communication: neither signaling nor media can be eavesdropped on!
mm1: The Consultancy for Connected Business
Contact
Laurenz KirchnerPartner+ 49 (151) [email protected]
18mm1 Consulting & Management Partnerschaftsgesellschaft
www.mm1.comLocal court Stuttgart, PR 720033
Königstr. 10c, 70173 Stuttgart, GermanyPhone: +49 711 363095-0 | Fax: +49 711 363095-9
Dr. Harry BehrensSenior Consultant+ 49 (171) [email protected]