WebRTC Data Services - A Key for New Revenue
Brent Kelly
Kelcor
Speakers
• Doug Gallarda– Master Principal Sales Consultant, Oracle
• Matt Semenza – Vice President, Business Development, SPAN
• Glen Gerhard– VP of Product Management, Sansay
• JF Sullivan– Chief Marketing Officer, Acision
• Glen Gerhard
– VP of Product Management, Sansay
Sansay Introduction
Glen Gerhard
VP Product Management
5
Speech Req Data Channel
6
Device Specific APIs
RTC Clients
DATA CHANNELMEDIA PATH
Speech Req Engine
USER HOME AGENT
Thank You!
7
Glen Gerhard
Sansay, Inc
4350 La Jolla Village Dr.
San Diego, CA 92122
+1.858.754.2200
• JF Sullivan
– Acision
Why do Rich Engagement Services Matter….?
11/18/2014 © Acision 2014 9
Contextual alternative to
static 1-800 number
Richer, more engaging
Customer Experience
Travel/ Cost Savings &
Efficiency Gains
Business
Drivers
• 60%+ of communication is non-verbal²..
• Satisfied online customers are 70% more likely to
purchase again. Human interactions matter!!³
• We see demand for rich comms from high-value
customers – Amex deployment is a good example of this w/ reported ~200K downloads within first week⁴
Key trends which point
to WebRTC revenue
growth
1. IP Messaging isn’t
going away and
opens up a data
channel
2. Growth in Video
category
3. Snapchat purchased
recently acquired a
WebRTC company
(AddLive) and is
using the technology
Growth Areas
1. $4.5B by 2018, with
messaging (and
data channel)
offering the greatest
revenue opportunity!
2. Fleshing out and
proving business
cases is critical next
step
3. Carriers who we
thought might
oppose WebRTC
are actually
embracing it
Key Take-Aways
Segmentation by Service Type
Questions (Hidden Slide)