WebRTC Drivers & Opportunities for Telecom Service Providers

WebRTC: Service-Provider PerspectivesDean Bubley, Disruptive Analysis

September 29th 2014

[email protected] @disruptivedean

mailto:[email protected]

About Disruptive Analysis

London-based analyst house & strategic consulting firm Advisor to telcos, vendors, regulators & investors Contrarian with controversial opinions Covering WebRTC since almost Day 1: June 2011 NEW EDITION WEBRTC REPORT published Sep 2014 Published report on “Telco-OTT Strategies”, 2012 Non-Neutral Mobile Broadband Report, June 2014

Twitter @disruptivedean Blog: disruptivewireless.blogspot.com

Copyright Disruptive Analysis Ltd 2014September 2014

Copyright Disruptive Analysis Ltd 2014

2014 Disruptive Analysis WebRTC Report

196 pages >100 tables & charts Primary research Detailed forecasts Author is WebRTC Pioneer Telecom, business, consumer

& M2M use-cases Analysis of platforms/cloud

September 2014


The big problem

May 2014

Beyond Peak Telephony

Old distant voice [Tele-phone]

>100 years ago

Pretty good for the 19th century...

But apart from mobility, not much has changed.

Still a one-size fits all solution


3 trends: competition, embedding & substitution

September 2014

Cheaper, better, “calls”

Better ways to perform

tasks

Non-call & embedded

voice

Skype Tuenti Viber

iMessage Amazon Snapchat

Uber Facebook Kayak

Realtime comms is becoming purpose- and context-specific

Video optional


VoLTE adoption patchy – extensions needed

September 2014

Source: Disruptive Analysis 2014 WebRTC Report


The vision: voice & video comms everywhere

September 2014

…but Flash & other mechanisms clunky/poor quality


Original vision of WebRTC (2012 view)

September 2014

Javascript APIs W3C(connect, use cam/mic,

send data)

IETF RTCWeb Protocols(codecs, transport,

security etc)

Browser

Javascript APIs W3C(connect, use cam/mic,

send data)

IETF RTCWeb Protocols(codecs, media transport,

security etc)

Browser

P2P

Web server

No pre-defined signalling, IDs

etc

VoiceVideo

Realtime Data

Open-source, no plug-ins Open-source, no plug-ins


Built-into apps / OS

2014: Technology purists need not apply

September 2014

“WebRTC” is more a philosophy than a fixed standard

Javascript WebRTC APIs W3C

IETF RTCWeb Protocols

Browser

IETF RTCWeb Protocols (+maybe modifications)

3rd party APIs & cloud platforms

Plug-ins

ORTC API (coming soon)

IETF RTCWeb Protocols

Browser + ???

??

Gateways

IMS

UC

Call centre

etc

WebRTC on >6bn devices by 2019


Million WebRTC devices, year-end

Source: Disruptive Analysis 2014 Edition WebRTC Report


Devices & IoT

WebRTC use-cases & platforms

September 2014

Enterprise

Telcos, TV & other SPs

Cloud Platforms, APIs & SDKs

Tool & Enablers

Consumer Web/Apps

Lead WebRTC use-cases, Sep’14

Copyright Disruptive Analysis Ltd 2014Source: Disruptive Analysis WebRTC report update Sep 2014

Customer service & platforms• Mayday, Amex etc video support• Contact centres (internal / call-me)• Developer SDKs/platforms• Analytics & processing

Consumer web apps & enterprise UC• Mobile consumer VoIP & social chat• Remote 1-1 education/training/healthcare• Free standalone video-calling• Conferencing niches & web extensions• Innovative UC & collaboration• Google (Chromecast, Hangouts etc)

Live & commercial

• Full-scale corporate conferencing & UC• CDNs• File/screen-sharing & anonymous search

Pilots / pre-commercial

Trials & demos

• Telco VoLTE/IMS extension• Entertainment & consumer electronics• IPTV & personal broadcast• M2M & IoT• Public Safety


Main WebRTC strategies for SPs?

Extend on-net services

& IMS / SS7

Faster/ cheaper

Telco-OTT apps

Sell packaged WebRTC

services to subscriber

Enhance developer platform

Strengthen enterprise &

verticals

September 2014

Also: Content / IPTV

invest / incubate / acquire

Improve own CRM & systems

M2M, devices etc


2bn+ potential WebRTC users by 2019

September 2014

Million WebRTC users, year-end

Source: Disruptive Analysis 2014 WebRTC ReportSee: disruptivewireless.blogspot.comNote: Complex definitions & assumptions. Categories overlap. Inquire for details


Telcos: WebRTC deployments / interest

September 2014

NTTTelefonica

Telenor Interoute

One Bridge

& many others

FinNetTV-based

videoconferencingw/ptnr TellyBean

SprintMessagePlus RCS

uses WebRTC inside iOS app

Several other launched & planned services, plus prototypes, standards participation, demo etc.

See Disruptive Analysis WebRTC report for details


Non-telco use-cases illustrate what’s possible

September 2014


Non-telco use-cases illustrate what’s possible

September 2014


WebRTC-enabled “things” already here

September 2014


Not just voice & video: realtime data, CDN & IoT

September 2014

Pilot customer

Incubated by


De-lamination of communications

September 2014

Connectivity

UI / UX

Cloud / Processing / APIs

Application Logic

Identity / Security / Interoperability

Firewall traversal APIsBandwidth estimation

WebRTC IaaS

Decomposed functions or

auxiliary services

Transcoding aaSPublic network gateway

Identity APIs

Cloud platform & APIsOpen-source librariesComms-enabled OS

Own external APIsCloud storageAnalytics aaS

Browse / app / hybridA/ B testing

3rd-party buttons/APIs

Developers have a huge range of choices of how to create apps/experiences


Cloud/SP/platform players especially important

September 2014

… and many others

Acquired


Policy & innovation…… …..vs. politics

September 2014

Strategy

Telco execs & central

labs

In-house apps & content

Marketing / Product

ITCore network

Radio network

Devices

Legal

Tensions

Tensions

Distance

Tensions


New stakeholders in communications

September 2014

Telco / SP End-userVendors & standards

Services creation Services consumption


New stakeholders in communications

Sep 2014

Telco / SP

End-user

Vendors & standards

Services creation

Experiences consumption

Experiences curator

Experiences designer

Experiences developer

Cloud API

playerIT vendor

Platform creation

Open-source

In-house develop-

ment

Element creation


The WebRTC-Telco approach to innovation

September 2014

“All the grown-ups were away, so we just launched it”

“We had 3 interns in for the summer, so we got them to do something with WebRTC as a project”

@daginge: “Please don't make me learn telecom, signed, The Web People. #WebRTCexpo”

https://twitter.com/daginge

https://twitter.com/daginge

https://twitter.com/search?q=#WebRTCexpo&src=hash


Conclusion

WebRTC is maybe most exciting thing in comms for 10 years “Democratisation” of voice & video into web & apps Not just about “calls” but new ways to interact Already here & being used Not just about browsers – mobile growing fast A “movement” as well as a standard Important role for platform / API providers Many options for telecom providers to become involved… … but requires a web/developer/designer mindset

September 2014

www.disruptive-analysis.com

disruptivewireless.blogspot.com

@disruptivedean

[email protected]

Skype:disruptiveanalysis

WebRTC: appear.in/disruptiveanalysis


http://www.disruptive-analysis.com/

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