WebRTC & Telcos / Service Providers - Next Generation Services Providers Conference

WebRTC: Who’s using it & why is it important?Dean Bubley, Disruptive Analysis

NGSP, Munich, June 10th 2014

[email protected] @disruptivedean

mailto:[email protected]

About Disruptive Analysis & Dean Bubley

London-based tech analyst house & strategic consulting firm Advisor to telcos, vendors, regulators & investors Internal workshops & brainstorms Clients include many top telcos, vendors, webcos & startups Covering VoIP for 15 years & WebRTC for 3 years Speaker at 30+ events per year in Europe, US & Asia-Pacific Regular strategy & market reports & blogs on WebRTC New report on “Non-Neutral Broadband Models” due soon

Twitter @disruptivedean Blog: disruptivewireless.blogspot.com

Copyright Disruptive Analysis Ltd 2014June 2014

What is WebRTC & why is it important?

WebRTC is a way to “democratise” the use of voice & video communications beyond traditional phone calls.

It enables developers to embed “real time” communications directly into websites & apps in innovative ways.

This significance of this is huge & underestimated.

It will likely drive many new SPs, web companies & businesses towards use of network media processing


Copyright Disruptive Analysis Ltd 2014

Remember these?

June 2014

Creating & distributing standalone applications is hard & limiting


The vision: voice & video comms everywhere

June 2014

…but Flash & other mechanisms clunky/poor quality

Servicee.g. SMS, Telephony Product

e.g. Viber, Uberconference

Featuree.g. In-game chat

Function

Voice/video moving from service to function


Some purposes standalone, others embedded

June 2014VoiceMessaging

Standalone“call/send”

model

Standaloneother model

Embedded in app/web

WebRTC

SMS

iMessageFaceTime

Audio

FaceTime Video

Skype

Facebook Mssngr

WhatsAppLINE

Snapchat

Google Hangouts

PSTN, VoLTE

RCS

Flash

Lync API

Siri

iOS/Android notifications

Video


In a nutshell: What’s different about WebRTC?

Easy (ish)

Flexible

Now (ish)

June 2014

WebRTC on >4bn devices by 2016

Copyright Disruptive Analysis Ltd 2014June 2014Source: Disruptive Analysis WebRTC Strategy Report update April 2014

Lack of explicit MS & Apple browser support is less important than some believe


Acquisitions

Telefonica / Tokbox Jive / meetings.io Yahoo / PeerCDN Snapchat / AddLive Acision / Crocodile

June 2014


Many use-cases & sectors

WebRTC

Enterprise

(UC&C, call ctrs)

TelcoConsumer Web

June 2014

DevicesNetwork

tools

TV & gaming

Early WebRTC deployments & services


Developer platforms/infrastructure

NTT

Experts, Training, Social

Call centres Conferencing & chat

CDN RobotsHealthcare

More intermediary layers for comms


ORTC


Cloud/SP/platform players especially important

June 2014

Lead WebRTC use-cases

Copyright Disruptive Analysis Ltd 2014Source: Disruptive Analysis WebRTC report update April 2014

Customer service & platforms• Mayday, Amex etc support• Contact centres (internal / call-me)• Developer SDKs/platforms• Google Chromecast

Consumer web apps & enterprise UC• Remote 1-1 education/training/sales• Free standalone video-calling• Conferencing niches• Early UC implementations• Consumer VoIP, social chat & dating

Live & commercial

• Vertical niche solutions (finance, health, travel)• Full-scale corporate conferencing• CDNs• File/screen-sharing

Pilots / pre-commercial

Trials & demos

• Telco core/IMS extension• Entertainment & consumer electronics• IPTV• M2M & other data-centric apps


New models for customer service & support

June 2014

• Two-way audio• One-way video• Remote control• Screen-sharing

Innovator: Amazon Mayday

Future?

Website support goes beyond IM

Video check-in agents at smaller airports

Video tellers at ATMs for added confidence &

personalisation


Mayday catalysing interest in video call centres

June 2014

For SPs, WebRTC is a magnifier/catalyst

Copyright Disruptive Analysis Ltd 2014April 2014

Now

With WebRTCBigger opportunities

Worse threatsFaster speed


Main WebRTC strategies for SPs?

Extend on-net services

& IMS / SS7

Faster/ cheaper

Telco-OTT apps

Sell packaged WebRTC

services to subscriber

Enhance developer platform

Strengthen enterprise &

verticals

June 2014

Also: Content / IPTV

invest / incubate / acquire

Improve own CRM & systems

M2M, devices etc


IMS: part of the story (but only part) Major interest in WebRTC + IMS. Standards in progress Various use-cases:

Extending VoIP / VoLTE to the web (non-LTE devices) Enterprise hosted UC Videoconferencing / calling from PCs & tablets Developer APIs & ecosystem Integrated services (tele-education, multi-screen, personal brdcast etc)

Many CTO / core network groups evaluating WebRTC ….but mostly still at early test / prototype phases

Will be important in medium term. But slow – telco vs. web philosophy & approach. Many “moving parts” Wary of “quick fixes” eg plug-ins, 3rd-party cloud, open-source etc

Critical that telcos do IMS and non-IMS WebRTC in parallel June 2014


Telcos: WebRTC deployments / interest

June 2014

NTTTelefonica

Telenor Interoute

One Bridge

Comcast (‘15)

SK TelecomTesting video-

concierge service for the blind

OrangePlanning IMS

interopLibon Voice?

AT&TStandards workAPI & foundryQuiet recently

FinNetTV-based

videoconferencingw/ptnr TellyBean

VerizonLinkedIn ad for

WebRTC intern on enterprise apps


Enter- prise & cloud

Webrtc & innovation…… …..vs. politics

June 2014

Strategy

Voice & video depts

Digital Svcs /

TelcoOTT

Marketing / Product

ITCore

network & IMS

Radio / access network

Devices

Legal

Tensions

Tensions

Distance

• Design skills• Software skills• Cannibalisation• “Standards”• Risk-averse• Legacy tech

Tensions


What’s next?

June 2014


Conclusion

WebRTC is maybe most exciting thing in comms for 10 years Already here & being used A “movement” as well as a standard “Democratisation” of voice & video into web & apps Goes beyond traditional “call” model of user interaction Realtime data will be the real surprise Not just about browsers A new ecosystem for developers, telcos & cloud players Billions of devices & users!

June 2014

www.disruptive-analysis.com

disruptivewireless.blogspot.com

@disruptivedean

[email protected]

Skype:disruptiveanalysis


http://www.disruptive-analysis.com/

mailto:[email protected]

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