Fun with StatsFun with StatsAnalytics . . .in 20 Minutes

General Statistics

Hits Entire Site (Successful) 1,019,671

Average per Day 32,892

Home Page N/A

Page Views Page Views 219,391

Average per Day 7,077

Average per Unique Visitor 22

Document Views 109,012

Visits Visits 31,945

Average per Day 1,030

Average Visit Length 0:07:46

Median Visit Length 0:01:36

International Visits 0.00%

Visits of Unknown Origin 100.00%

Visits from United States 0.00%

Visits Referred by Search Engines 3,887

Visits from Spiders 1,839

Visitors Unique Visitors 9,712

Visitors Who Visited Once 7,088

Visitors Who Visited More Than Once 2,624

“Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.”

-Eric Peterson

“life without this sort of examination is not worth living . . .”

-Socrates

Page Views

Path Analysis

Hits

Monthly Visitors

Top 10 Pages

Top 10

keywords

If they can’t find you – you’re not there.

If they can’t find it – it’s not there.

What the just happened?

Crew of 430Crew of 430

(Startrek.org)(Startrek.org)

59 total deaths in the 5 year mission= 13.7 % mortality rate

Of the 54 Deaths:

Yellow shirts 10%

Blue Shirts 7.2%

Red Shirts 72.8% (43)

If you beamed down with Captain Kirk, and wore a red shirt –

57.5% - death rate!

However,

If Captain Kirk hooks up with an alien babe,

The red shirt survival rate increases to 84%!

Captain Kirk “conquest” Rate?

30%

Digital Camera

Megapixels

Fuji? Sony?

Battery Life

Price

Size

MP3 Player

Ipod

Flash Drive?

Cost

Gigs

Secret to Analytics?

The Three C’s of Analytics

Objective: Find What Works Key Performance Indicators

Time on SitePages ViewedConversionsGoals

SegmentationBlogsWebsites In-market linksSocial NewsSearch

Anchor Term: (primary keyword) 2.7 minutes Avg. TOS 46% of visits less than 20 sec. Term Conversion Rate: 2.2% 52.4% (2,682) enter at the Home Page (1.8% conversion) 34.5% (1,007) enter at product category page (4.3% conversion)

Anchor Term: (secondary keyword) 85% of visits less than 20 sec. Term Conversion Rate: 0.4% 83.4% (2,346) enter at 404 Error Page (0.3% conversion)

Anchor Term: Brand Name 3.2 minutes Avg. TOS 36% of visits less than 20 sec. Brand Conversion Rate: 5.3% 59.4% (16,967) enter at the Home Page (2.1% Conversion) 14% (3,820) enter at product category page (6.2% Conversion)

Find Focus for Optimization

Engagement for Content Based Site(conversions = subscriptions)

How Traffic Compares

Steps for Stats

1. Start with a Question

2. Segment by Verticals & Acquisition Method

3. Measure each Segment

4. Compare & Contrast the Results

5. Put the Results in Context

6. Focus on Business Value

Matt BaileyPresidentMatt@SiteLogic.com

www.SiteLogic.com