Date post: | 23-Aug-2014 |
Category: |
Internet |
Upload: | web-trainings-academy |
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Website using WordPressPresented by Mohammed Azharuddin
Digital Marketing Trainer
Website
• A website is an interface for communication and information sharing created using HTML
• A website is created with 3 components– Domain Name– Hosting Server– Site with interlinked pages
Free Website
• To get a free website we can create a site in www.blogger.com or www.wordpress.com
http://isttm.blogspot.com
Domain Name
The address of site which is uniquelydefined in DNS (Domain Naming System)
Domain Extensions
Domain Extensions
• Business Based – .com, .org, .net, .edu, .gov
• Location Based– .in, .co.in, .co.uk
SEO Factors of Domain Name
• Keyword based Domain Name • Domain Extension (.Gov valuable than .Info)• Country level extension (.in, .co.uk etc)• Geo IP Targeting • Domain Age
Keyword based Domain
• Keyword based domain get preference.
• Exact Match Keywords Domains are now filtered using Exact Match Domain (EMD) Update launched in Sep 2012 – This update hit 0.6% of queries by devaluating the
Exact Keyword Domains.
Sites RankingBecause of
Keywords in Domain
Pooltables.com was No1 beforeEMD Update, But now lost its positionTo Bottom of the Page
Impact of EMD
Country Based ExtensionCanada Site UK Site
Domain Age (www.who.is) and IP Address
Hosting
• Web server space to store the files. • Hosting can be purchased and linked
with domain name.• Factors to check for hosting
– Uptime / Downtime– Speed of Server – IP Address / Location
Types of Website
Static Site• HTML• CSS• Java Script
Static Site• HTML• CSS• Java Script
Dynamic• PHP MySQL• Dot Net• JSP
Dynamic• PHP MySQL• Dot Net• JSP
CMS• Wordpress• Joomla• Drupal
CMS• Wordpress• Joomla• Drupal
Types of Website
• Static Site: A website in which the content is not changed regularly and site is designed using HTML/CSS
• Can target limited keywords due to limited pages in site
Dynamic Sites
• Site is updated regularly and consist of database and server side programming
• Technologies– PHP MySQL– ASP.NET– JSP
Architecture
Examples
Justdial Mumbai Restaurant Page
Justdial Hyderabad Restaurant Page
Content Management Systems
What is CMS ?
• A content management system (CMS) is a web application designed to make it easy for non-technical users to add, edit and manage a website.
• CMS consist of features to change layout, add features and update the site without knowledge of coding.
Popular CMS
WordPress Joomla Drupal Magento
Lets Start …
WordPress Installation
Domain Name
Hosting Account
Control Panel of Hosting
Install Wordpress
User Access / Admin Access
• To access the site – www.website.com
• To access the admin panel– www.website.com/wp-admin/
Steps for WP Site
Sidebars
Main Page
Design Banners
Define Menu
Define Content
Choose a Theme
Plan the Site
Site Plan
• Personal Website + Blog • Content
– About Me– Resume– Services– Projects– Blog – Contact Me
Themes
WordPress Plugins
• Plugins are used to extend WP with new features
• Common Plugin’s– Meta Slider – Social Share– Gallery– All in One SEO Pack (Plugin for SEO Settings)– Google XML Sitemaps– Site Offline – Contact Form 7 - (To Intergrate forms) – WP Editor (Content Editor)– W3 total cache (Performance Optimization)– Akismet (Comment Spam Control)
http://www.tipsandtricks-hq.com/list-of-the-best-and-must-use-wordpress-plugins-535
Thank you
• For queries and support contact us– www.facebook.com/websoftacademy– www.twitter.com/mdazhar01
– Like us on FB • www.facebook.com/webtrainingsacademy