Use this checklist to follow and ensure that each page on your website has all of the ESSENTIAL ELEMENTS to turn your website into a 24/7 salesman. List any additional pages your website may have in the space below.
Essential Elements of EACH of page on your website:
✔ Testimonial – At least one per page
✔ Call to Action – At least two per page ✔ Navigation – Leads them clearly from one page to the next
✔ Images and Videos – Need to be high-res and engaging
✔ Descriptive content – Uses motive, compelling language
List five websites in or out of your industry that you admire for their design, their functionality, and/or their user experience. Be specific about the features you’d like to emulate and what will appeal most to your dream student.
(Hint: Look for use of videos, calls to action, design features, use of photos, emotive language, menu bar, etc.)
URL What specifically do you love about this site?
Use this template to fill in the content you will include on your About Us page. Break away from the traditional model and use this page as an opportunity to connect.
HEADLINE Come up with an engaging headline that captures the essence of what you do. Remember, this page is not about as the studio owner, but rather, about “us” as a collective studio family.
WHAT YOU PROVIDE Describe the experience students enjoy at your studio and why a potential student can expect the same results. You can tie your studio values in here as well.
OPT-IN FORM E.g. Sign up for a free introductory lesson: Download our free Parent Guide or First Class Guide
TESTIMONIAL Include a compelling rich testimonial that gives tribute to your magic ingredient that helps your studios go from A to B.
CREDIBILITY Share your story, weaving in why you are qualified to help students achieve results. This is the perfect opportunity to connect and resonate with your dream student.
TEAM Highlight teacher credentials and what they love most about teaching. One option is to include a picture and bio about each one.
OPT-IN FORM E.g. Sign up for a free introductory lesson: Download our free Parent Guide or First Class Guide
STEP 1: CONNECT Your website must “speak” to your dream student. Answer the questions below and start thinking about how to position information on each of your website pages so that your website smoothly and intentionally guides a potential student from interested to enrolled.
What are the TOP 5 things your dream student is looking for in a studio?
STEP 2: CONTENT Use this formula to develop the content for each of your web pages. (Make extra copies of this template for each of your website pages.)
Write the copy a potential student will see when he/she clicks on your free opt-in. Outline the process of what will happen next after they opt-in. Except for the phone call, this will be an automatically triggered process, called an autoresponder, which we’ll explore more in depth in Module 6.
Here’s the process:
OPT-IN EMAIL RESPONSE PHONE CALL EMAIL FOLLOW-UP
My Opt-In is a:
The email they receive as soon as they opt-in will say:
(This is the email that contains the link or PDF and also includes an invitation to attend an introductory class or special event; in other words, something that invites them to take the next step.)
