Speaker: Michael DOYLE, Director,

The Website Marketing Group Pty Ltd 

"Website Marketing"What's good for accountants in the

Cyber Age

Search Engine Optimisation

Definition and Facts

Search Engine Optimisation

What is Search Engine Optimisation (SEO)?

SEO refers to techniques that help your website rank higher in the organic/natural search results.

Why is it important?

The majority of web traffic is driven by the major search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines, you miss out on the incredible opportunities available to websites provided via search. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search Engine Landscape

– Google is the #1 website visited world-wide.– Other search engines and sites account for the rest of

web traffic.

Google SERPS

Google Ranking Factors

• What are the Google Ranking Factors?

• There are over 200 ranking factors in the Google Algorithm. The aim is to optimise some of these components to allow for high ranking.

• We refer to them as:

• On-Page Factors• Off-Page Factors

Google Ranking Factors

• Ranking Factors

– On-Page (keyword-specific) Ranking Factors– On-Page (non-keyword) Ranking Factors– Page-Specific Link Popularity Ranking Factors– Site-Wide Link-Based Ranking Factors– Site-Wide (non-link based) Ranking Factors– Social Media/Social Graph Based Ranking Factors– Usage Data Ranking Factors– Geo-Targeting Factors

How important is Social Media?

Benefits of Using Social Media Tools

Case Study

• Carnegie accountants

• Financial Services- Parramatta

Carnegie Financial Services

• a private group of companies that offers fully integrated financial solutions for clients.

• Objective– Increasing potential clients

– attract clients thus creating the need to improve its site's ranking.

• Solution– The Website Marketing Group analyzed Carnegie

website, the marketplace and the competition, and then developed online and offline SEO solutions

Result

"The Website Marketing Group“

URL: http://www.TWMG.com.auPh: 02 9639 2711

Thank You

Michael DOYLE, Director