WEBSITE MEDIA PACK 2010

WWW.RUNNERSWORLD.CO.UK

NEIL TILLOTT Online Sales Manager 020 7339 4406 neil.tillott@natmag-rodale.co.uk

ANDREIA ROLA RAHMAN Online Sales Executive 020 7339 4407 andreia.rahman@natmag-rodale.co.uk

WWW.RUNNERSWORLD.CO.UK

Runnersworld.co.uk is Britain’s biggest and busiest running website by far. It’s packed with more than 2,000 friendly, informative articles, 300 shoe reviews and a massive race diary. If you want a taste of its vitality, visit its bustling discussion forum, where runners chat at a rate of up to 3,800 messages a day about races, kit and much more. And they commit: more than 1,000 runners a week sign up to become free members of the site (530,000 by November 2009), alongside our unregistered visitors.

2005 & 2006 Shortlisted, Consumer Website of the Year, AOP Awards 2004 Commended Best Online Property of a Media Owner, Revolution Awards 2004 Highly Commended, Consumer Interactive Magazine of the Year, PPA Awards 2004 Highly Commended, Publisher of the Year, AOP Awards 2003 Shortlisted, Editor of the Year, AOP Awards 2003 AOP Best Consumer Launch

1.

530,000 members and more than 1,000 more every week - all with email addressedandpostcodesandupto75%withrunnerprofiles

More than 6.9 million page views in October 2009

Theyactivelypostupto3,800forummessagesaday-that’sthreeaminute!

23%run4-6timesaweek

62%run1-3timesaweek.86%cross-trainwithanothersport.79%runinraces, 37%runforcharity

52%female,48%male,averageage39 *

85%areaged25to54 *

63%AB,78%ABC1 *

Averagehouseholdincomeis£54,877 *

96%ofusershaveorderedproducts/servicesonlineinthepast3monthsandpaid online *

Averageof8pageviewspervisit(industryaverageis4).Averagestayofmore than 12 minutes per visit.

More than 20,000 clickthroughs per month to our shopping partners

45%ofmembersaskforourregulare-newsletters-200,000everytwoweeks

5,000 product reviews. More than 3,000 annual races in our Diary database

Morethan3,200articlesontraining,gear,injuryandmuchmore * Forrester Survey, Q2 2009

2.1.

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3.

SOCIAL STATUS *

*JOB TYPE

AB 63%

NOT CLASSIFIED

C1C2DE

15%

10%

0%

10%

36%

14%

12%

18%

21%

QualifiedProfessional

Senior Manager

General Manager

OfficeWorker

NoneOffice/Other

AGE *

*SEX

8%

28%

38%

19%

8%

48%

52%

MALE

FEMALE

39

*Sou

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3. 4.

16-24

NUMBER OF CHILDREN IN HOUSEHOLD41% Readers have children

59% Have no children living at home

*

*

MARITAL STATUSSingle

In a relationship

Married living with a partner

Seperated/divorcedorwidowed

21%

13%

51%

5%

REACTION TO ADVERTS *

Read Ads

Give more attention

Read more about product

ClickAds

38%

11%

10%

8%

25-34

35-44

45-54

55+

MEAN AGE

LEADERBOARDS

Ourmostvisibleadvertisingopportunity located in the premium advertisingpositionatthetopofevery page on runnersworld.co.uk. Runnersworld currently serves on average 6 million leaderboards per month.

ADVERTISING OPPORTUNITIES

MPUS

MultiplePurposeUnitlocatedontheRunner’sWorldhomepage within the editorial layout that can contain high-impactflashmarketingmaterial.Treatedasablankcanvas,itcanconveyapositivepromotionalmessageaswellasstrengtheningyourbrand.WecanalsoaccommodateHalfMPU’s,whichare300wx120handfeaturefurtherdownthepage,yetofferthesamemechanicsasthefull-sizedMPU.

PODS

Colourfuleditorialandadvertisingboxesontheright-handsideofthepage.Thepodisabletoholdmultipleframes,creatingtheabilitytopromotemorethanparticularproductorservice.Cancontainajpeg,animatedGIForanimated Flash material.

5.

ADVERTISING OPPORTUNITIES

Email Blasts

Wesendtensofthousandsofemailstorunners and race organisers every week. Theseinclude:third-partyemails(eithergeographically-basedortoallmembers),regularnewslettersandracenewsemailstoourmembers,automaticforumalertsandnoticestoraceorganisers.

Section Sponsorship

Advertiserscannowsponsorspecificareasofthesite(eventssearch,forums,injuryclinics,etc...)with special pods to create a targeted presence on Runnersworld.co.ukthattiesincloselywiththeirareaofinterest.

5. 6.

ADVERTISING OPPORTUNITIES

Advertorials

Althoughstandarddisplayoptionsofferfantasticcoverage,sometimesclientsrequiremoreofaplatformtoshowcasetheirproduct/service.Advertorialsareafantasticwayofproviding the client with a blank canvastoexplainmoreaboutwhattheirproduct/servicecanofferandhow it can improve their running.

Online also gives it the added bonus ofbeingmoreinteractive-videosand tutorials can be included with theadvertorialframeworktoallowmoreofatwo-wayrelationshipwiththe user.

TheadvertorialispreferablyhousedwiththeRWframeworksoastonotinterrputtheuser’sexperienceonthesite.WecanalsofeatureleaderboardsandMPU’saroundtheadvertorial to create sole ownership ofthepageforthebrand.

Competitions

Competitionsareoneofthemostinteractiveoptionsonthesite,withthebrandfeaturingonmostavenuesofthesiteatanyonetimethroughoutthecampaign.It’soneoftheonlyopportunitieswherethe brand receives editorial buy-in, throughourhomepage.Ontopofhomepageeditorial,wefeatureacompetitionlandingpageandalsodata capture, should you need to build up your database.

Ifthecompetitionrunsforlongerthantwoweeks,wewillalsofeaturethecampaigninoneofourbi-monthlysitenewsletters.

Wealsorecommendthattheclientschedulesextraimpressionselsewhere on the site in order to divert more impressions to the competitionlandingpage,aswecan’tguaranteeeditorialpromotiontothecompetitionpageatalltimes.

7.

ADVERTISING OPPORTUNITIES

Charity Listing

List your charity in our searchable database. Afantasticmethodofreachingpotentialfundraisersthrougheithera12-monthcampaign,orbytargetingspecificmonths.Oursearchablelistingalsogivesthecharityapageto provide more details about themselves, combined with email and website links.

Runner’s Rescue

Listingofinjuryspecialists. Broken down by region, thissection providesinjuredrunners with access to clinics throughout theUK.

Shopping Partners

Atwo-tiersystemoflinkstoretailerwebsites.Premierlinksareshownonafrontpagepodandhaveadescriptionatthetopofourseparateshoppingarcadepage. Standard links are shown with a descriptiononthelowersectionofthearcadepage.Makeuseofthe6millionpage impressions the site generates every month and divert them to your shops’websites.

7. 8.

ADVERTISING OPPORTUNITIES

Editorial Newsletters

Bothoursitenewsletterandeventsnewsletterarecurrently sent to over 200,000 members, all opted in to receivethecommunication.Thenewsletterisatrustedsourceofinformationandsofeaturinganadvertalongsidethecontentmakesperfectsense.Eithertextadvertsorskyscrapercreativescanbepositionedamongstthe content to drive user interactiontoyourcampaign.

9.

ADVERTISING RATES

The Publishers reserve the right to reject, amend, exclude or omit any advertisement submitted for the site. All rates quoted exclude VAT.* You would receive home page promotion, a specific competition landing page and also a chance to capture data. You may also receive site newsletter promotion if the competition is for two weeks or longer.** see next page for more details on email specifications CPM - cost per thousand impressions (ie. £10cpm x 100,000 impressions = £1,000)

POD RATECARD (PER MONTH)

9. 10.

Leaderboard £25 cpm ExpandableLeaderboard £30cpm Skyscraper £25 cpm Expandableskyscraper £30cpm Super banner £50 cpmMPU £35cpm ExpandableMPU £40cpm HalfMPU £15cpmButtonhalftenancy £650Buttonfulltenancy £1,200

OTHER INTERNET OPPORTUNITIES

Third party email blast** £250 cpm Sitenewslettertextad(40-wordlimit) £600Sitenewslettersky £500Sitenewslettertext+sky £1,000Eventsnewslettertext £600Eventsnewslettersky £500Eventsnewslettertext+sky £1,000Advertorial £2,500Competition-oneweek* £800Competition-twoweeks* £1,500Competition-onemonth* £2,700Competiton+advertorial* £5,200 Charitylisting £200 ShoppingPartners1stTier £600 ShoppingPartners2ndTier £250Sectionsponsorship £30cpm Runner’sRescue £80TravelPartner’s £80Springnewslettertext £705Springnewslettersky £550Springnewslettersponsorship ContactsalesteamHalf-Marathonnewsletterminisky £500Half-Marathonnewsletterminisky £1,000 Half-Marathonnewslettersponsorship £5,000Event Sponsorship banner £500Productreview ContactsalesteamSectiontakeover Contactsalesteam

FOR FURTHER DETAILS CONTACT:

NEIL TILLOTT Online Sales Manager 020 7339 4406 neil.tillott@natmag-rodale.co.uk

EMAIL BLAST

What we need from you:Subject Line • – ashortdescriptionofthecontentoftheemail,perhapscontainingacall-to-action.Pleasenoteitismandatorytoincludeyourcompanynamewithinthesubjectline.Creative • –weneedatleastthreedaysbeforetheemailisduetobesent.Ourstandarde-mailtemplateis600pixelswide,thelengthisvariablebutamaximumof•around1500pixelsisrecommended.Pleasesupplythetextcopy,logoandimagesasseparatefiles.•Imagescanbesubmittedinthefollowingformats:JPEG,TIF,PNG,PDF,GIF.•Allimagesshouldbeatleast72dpiresolutionorhigher.•Imagescanbesentinanysize.Smalllowresolution(72dpi)imagescannnotbeenlarged.•TheinteractiveelementswouldbethetexthyperlinkstowebURLsandemailaddresses.•AfullydesignedcreativeispreferedasalayererdPhotoshopfile(psd)Illustrator(ai)ora•layered(editable)PDF.Ifyouonlyhaveafixed,(singlelayered)creativedesign,wemaystillbeabletoworkround•theemailbycuttingroundtheimages,howeverthemaintextbodyneedstobeprovidedinaformatsothatitcanbecopiedandpastedi.e.aworddoc.file.Usingseparatetextinthee-blastwillimprovethechancesofitreachingtheintendedin-box,assomespamfiltersmayblockanemailusinglargeembeddedimagesandwillthereforegetsentdirectlytotheirjunk-mailbox.Weblinkscanbeappliedtoanyimage.ForexampleaweblinkcanbeappliedtoaCLICKHERE•TOENTERbuttonimagethatwecandesignforyou.Althoughrareinemailblasts,wecanincludeclickableanimatedGIFfilesifyouwish.Flashfiles•arenotsuitedtoemailblastsornewsletters.

NB:Duringthecourseofthedesignprocess,wewillaccommodatethreechangestoproofsthatwesupplytoyoubeforethefinaldeadline.

ANDREIA ROLA RAHMAN OnlineSalesExecutive 020 7339 4407 andreia.rahman@natmag-rodale.co.uk

11.

TECHNICAL SPECIFICATIONS

Initial size (pixels)

Max download file weight

Max weight

secondar download

Max weight download

(vid stream-ing)

Animation loop length (seconds)

Fullexpanded

size(pixels)

Panel expansion direction

Floatcreativemax size(pixels)

Float stage

max size(pixels)

Audio specs/limit

Max alt text

MPU 300wx250h 40k 100k 2.2MB 0:15 500wx400h left 500wx300h

1000wx490h

Allowed on user

click only: 15sec

65 chars

HALF-MPU 300wx120h 20k 100k N/A 0:12 N/A N/A N/A N/A Allowed on user

click only: 15sec

65 chars

POD 140wx120h 15k 100k N/A 0:09 N/A N/A N/A N/A Allowed on user

click only: 15sec

65 chars

Rectangles

SKY 120wx600h 40k 100k 2.2MB 0:15 420wx600h left N/A N/A Allowed on user

click only: 15sec

65 chars

SKY(WIDE)

160wx600h 40k 100k 2.2MB 0:15 460wx600h left N/A N/A Allowed on user

click only: 15sec

65 chars

Skyscrapers

LEADER-BOARD

728wx90h 40k 100k 2.2MB 0:15 728wx255h down N/A N/A Allowed on user

click only: 15sec

65 chars

Leaderboard

11. 12.

13.

AD SPECIFICATIONS Audio •Audiomustbeuser-initiatedandneverautomatic •Availableonuserclickormouse-over,offbydefault •Ifinitiatedbymouse-over: - there must be a one-second delay -audiomustceasewhenusermousesoffcreative •AudioinsertionintoFlashfilemaybeginnoearlierthanthesecondframe •Ifaudioisused,creativemustincludeanOn/Offswitchforusers Video •Video duration:30secondsmax.Replayallowedwithuserinitiation •StopandPlaybuttoncontrolsrequired •Companionaudiomaybeincludedwithvideo(seeaudiospecsabove) Animation • Animationislimitedto15secondsmaximumduration •Unlimitedloopingwithin15secondsmaximumduration •Useanimationcarefully-keepanimationssmoothandfluid,usingslowmotionandgentlefades. Fastandabruptmotionishighlyirritating.Avoidexperiencesthatabusethecontent. Floating ads •Thefloatcomponentofthecreativemustbefrequencycappedtooneperuser,perday(24-hourperiod) •Maximumsizeofthefloatingcreative(non-transparentobjectlayer)asstatedabove.Thisreferstotheviewableflashcreativeobject. -Objectmaynottaketheshapeofanexactsquareorrectangle -Objectmustfeatureaclosebutton(16ptfont:“CloseX”)thatclosesthefloatwithauser’sclick •Maximumsizeofthefloatingstagearea(transparentlayer)asstatedabove.ThisreferstotheallowableareainwhichtheviewableFloatingcreativemay“travel”.Forexample,fora300x250,theenduserwillseeamaximum200x200creativewhichmayfloat(movearound)withina500x500stagearea •MaximumFloatDurationis10seconds •AllDHTMLcreativesubmissionsmusthaveanaccompanyingdefaultgraphicthatisshowntouserswhodonothaveIE4.0orhigher •Creativemustfeaturea1xpixelborder(gray#666666)orblackrecommended,thoughanycolourthatclearlydistinguishestheadfromthecontentmaybeused) •ClickdestinationURLmustopenintoanewbrowser3rdpartypartnerswilltypicallyprovideimpressionsandclick-throughdata,aswellasenhancedinteractionmetrics.Pleaseconsultyourrichmediapartnerofchoiceformoredetail •Ifappropriate,werecommendthatyoupartnerwitharichmediavendortodeliverVideo,FloatingandExpandingAds.Vendorssupportedinclude:Atlas,DoubleClick(Motif,TangoZebra,Klipmart),Eyeblaster,FlashTalking,InterpolisPointroll,Unicast,etc

14.

AD SPECIFICATIONS FLASH (.swf) CREATIVE PleasesendyourFlashcreativewithcorrectclickTagformatasbelow: TheclickTagoftheformatshouldbeoftheformat on(release){ getURL(clickTag,“_blank”); } Note that the word clickTag is not quoted since it is a variable name and not a hard-codedURL.Flashiscase-sensitivewithrespecttothevariablenamesoclickTagshouldmatchthecasingintheAdManagerFlashTemplatefile. Pleasedonothard-codetheURLintheFlashcreativesbutsenditseparately.

Ifyouareprovidingaflashad,pleaseincludeabackupGIForJPEGwiththeurl Standard Lead Times for Creative Standardmedia(GIF,JPEG)creativeassignment-allow3days Non-standard(anythingthatisn’taGIForJPEG)creativeassignment- allow 5 days

FOR FURTHER DETAILS CONTACT:

NEIL TILLOTT Online Sales Manager 020 7339 4406 neil.tillott@natmag-rodale.co.uk

ANDREIA ROLA RAHMAN OnlineSalesExecutive 020 7339 4407 andreia.rahman@natmag-rodale.co.uk