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Digital Packages EVERYWHERE, EVERY MINUTE, EVERY DAY. WEBSITE OF THE YEAR
Digital Packages
EVERYWHERE, EVERY MINUTE, EVERY DAY.
WEBSITE OF THE YEAR
JICREG eTelmar January 2015 1 insertion in each newspaper and 1 month on WalesOnline reaches 47% of adults in Wales
Reaches almost
1 in 2 adults
in Wales
With a multimedia campaign you can reach our audience from the minute they wake up till the moment they go to sleep, while they browse at work, on the go and at home.
Everywhere, every minute, every day.
In the morning
Newspaper, mobile, e-edition, tablet
At Work
Desktop
On the go
Mobile
In the evening
Mobile, e-edition, tablet
Audience
WEBSITE OF THE YEAR
2,478,000 MONTHLY UNIQUE VISITORS
Source: Omniture monthly average pageviews Jan-June 2015, Comscore unique visitors monthly average Jan-May2015, Social Media figures as at June 2015
27,275,011 MONTHLY PAGEVIEWS
WEBSITE OF THE YEAR
113,400 LIKES
72,600 FOLLOWERS
THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION
PENETRATION IN WALES (% OF ADULTS REACHED IN WALES PER WEEK)
Source: Market share JICREG 01/05/2014 Base: Wales.
REACHES
44% OF ADULTS IN
WALES
DAILY POST 14%
SOUTH WALES EVENING POST
13%
BARRY & DISTRICT NEWS, SHROPSHIRE STAR, CHESTER CHRONICLE, PENARTH TIMES, CARMARTHEN JOURNAL - ALL 1%
SOUTH WALES ARGUS 7%
WESTERN TELEGRAPH, LLANELLI STAR – 2%
How we compare…
WEBSITE OF THE YEAR
THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION
WALESONLINE IS SO GREAT
VERY FEW SITES MAKE
ME GO ‘DAMN, WHY DIDN’T
WE DO THAT?’ QUITE SO
OFTEN BUZZFEED
”
15,489,882 PAGEVIEWS
1,515,738 UNIQUE BROWSERS
729,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore)
1,799,323 WALESONLINE APP MONTHLY PAGE VIEWS
17,154 WALESONLINE APP MONTHLY UNIQUE BROWSERS
460,404 WELSH RUGBY ADDICTS APP MONTHLY PAGE VIEWS
5,695 WELSH RUGBY ADDICTS APP MONTHLY UNIQUE BROWSERS (Monthly Figure: ABC Feb 2015, Omniture Feb 2015)
11,773,616 PAGEVIEWS
1,936,082 UNIQUE BROWSERS
1,819,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore and includes Tablet devices)
Source: All figures Omniture unless otherwise stated. Figures July-Dec 2014 6 monthly average. Social Media figures as at April 2015, ComScore data Jan-May 2015 monthly average
DESKTOP
MOBILE
APPS
How our audience views
WEBSITE OF THE YEAR
ABC1 – C2DE 54% 46%
AGE 15-34 35-54 55+
30.2% 41.4% 28.4%
Our audience demographics
53% 47%
How our audience
engages with
WEBSITE OF THE YEAR
Eleri retweets WalesOnline's sponsored article on Top 20 Romantic Welsh Landscapes.
Eleri enters the latest sponsored competition to win Rugby World Cup Tickets on WalesOnline Facebook and
shares the link with her friends.
Eleri reads WalesOnline every morning at breakfast and sees your
business advertised.
Although she does not click the advert, three hours later Eleri sees your advert again and searches for your website to
find out more.
The following weekend Eleri becomes a customer after visiting your business
to purchase.
Digital Packages
WEBSITE OF THE YEAR
Digital Packages
WEBSITE OF THE YEAR
ESSENTIAL PACKAGE WANT A SHARE OF OUR AUDIENCE?
A great place to start. Four ad formats shown across all sections of WalesOnline.
MMA MOBILE BANNER Reach our exploding mobile audience
LEADERBOARD Top of the page for maximum impact
SKYSCRAPER In line with editorial content to stay in readers eye-line
£9 cpm
PROFESSIONAL PACKAGE TARGET A SEGMENT OF OUR AUDIENCE.
When you want more control. One ad format targeted across the site section of your choice.
1
2
£7.50 cpm
(cost per thousand impressions)
MPU High impact advert
CUSTOM DISPLAY
ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH MORE CREATIVITY.
Build your campaign using rich media formats and target a specific audience by location or by placing your ads next to content relevant to your target audience. Rich media ads are 3 times more effective!
To preview our rich media options visit http://digitalhub.trinitymirror.com/
£11 cpm
3
Source: Digitalstrategyconsulting.com, 2012
Ensure you have the right amount of impressions to deliver over the length of your campaign 50,000 - 100,000 impressions – Great for weekly campaigns on niche channels.
200,000 - 500,000 impressions – Ideal for monthly campaigns or to dominate more space on channels.
TOP TIP
We are offering you the unique opportunity to reach our audience in Wales across all our
leading and instantly recognisable news brands
Ad Format X-Titles Pricing
MPU, WideSky, Leaderboard, MMA Mobile Banner, Mobile MPU £15cpm
Video MPU, Page Peel, Expanding Leaderboard, Expanding Leaderboard with
Video, Expanding MPU, Ad Bar, Overlay, Billboard, Super MPU, Mobile Overlay
£18 cpm
Our news brands have a loyal local audience engaging with our content. You can now take advantage of the 23million monthly pageviews in Wales across all titles.
We are offering you cross-platform opportunities to advertise across online, mobile and tablet to hit a broad spectrum of demographics.
Gain maximum exposure with a Takeover on the Homepage of WalesOnline!
* Days do not have to be taken in consecutive order but must be booked in the same month
Takeover on the index pages of our site sections...
Plus fixed clickable skin and MPU across the rest of the section content during our peak times (11am-3pm)
Takeover the homepage with fixed clickable skin and MPU for 24hours.
Takeovers are fixed to the homepage giving you maximum exposure, ad impressions will
fluctuate and cannot be guaranteed
WalesOnline Section Homepage Price Per Day
News £690
Rugby Premium (During February, March & November to capture the surge in traffic during the 6
Nations & Autumn Internationals)
£650
Rugby (Excluding February, March & November) £495
Football £280
Sport (Index Page Only) £125
What’s On (24hr across all section content) £420
Business £200
Lifestyle/ Fun Stuff (Lifestyle & Fun Stuff Home page plus
24hr across the all of the section content) £300
Section Takeovers
1 day £900
5 days* £4,000 (£800 per day)
Weekend £900 (2 days)
Takeover WEBSITE OF THE YEAR
of our traffic is mobile
Takeover the sections of WalesOnline’s mobile site
with fixed MMA Mobile Banners across the entire site section for 24 hours.
Mobile Takeovers
WalesOnline Section Cost Per Day
Home £275
News £748
Rugby Premium (During February, March & November to capture the surge in traffic during the 6
Nations & Autumn Internationals)
£485
Rugby £228
Football £128
What’s On £190
Lifestyle £122
43%
Rich media with video boosts response by
600% MEDIAMIND RESEARCH
NEW: Rich Media Formats
Brand awareness increased by
79%
using mobile rich media formats MILLWARD BROWN – SU2C CAMPAIGN CASE STUDY 2015
This is launched from a high impact billboard ad unit – users click to initiate the cascading effect in which several
panels open to reveal a wealth of advertiser content.
Combines several rich media formats within a single space – delivering high impact video & user interaction
within one ad. DESKTOP
Cameo - A rich & engaging mobile ad format expands from a 320x50 banner to house image gallery, video & curated feeds.
Spincube - a 3D cube containing 4 sides. By swiping, the cube rotates in a
3D animation to display new & dynamic sales messages on each slide.
Slider - a highly engaging format that allows the user to shift between several key
sales messages.
Road Devil – interactive mobile format expanding from a banner to
a multi-slide format, housing images, video, Twitter & Facebook
feed or searchable map.
Card Deck – stacks display messages. When a user swipes to
either the right or left it places the top card at the bottom of the stack.
Mobile Expand - when tapped expands to display a highly
engaging large creative or video – dominating the screen &
engaging the user.
MOBILE
You can put your brand in front of our loyal, local social media audience, complementing your
existing print and digital advertising campaigns.
As part of your package, you will receive:
- A 7 day competition on WalesOnline's Facebook account - 4 posts in prime time slots to engage and generate interest - Posts will also drive traffic to your Facebook page or website - A full report of the reach of your competition
Social Media Sponsored Facebook Competition
Plus you can be safe in the knowledge that your messages are professionally written by our editorial teams!
Sponsored Facebook Post
Share your message and engage our audience on Facebook with a sponsored post.
Pricing
£860
Pricing
£450
With 113,400 likes WalesOnline is the perfect platform to share your message
Join the conversation with our 72,600 followers
Social Media Sponsored Twitter Competition
We’ll help you reach out to our ever-growing Twitter following via our trusted media brands that enjoy
real loyalty. You’ll see instant results, with real-time visibility of click-throughs and retweets.
Sponsored Tweet
As part of your package, you will receive:
- A 7 day competition on WalesOnline's Twitter account - 3 posts in prime time slots to drive interest and engagement - Posts will also drive traffic to your Twitter feed or website - A full report of the reach of your competition
Pricing
£475 Pricing
£120
Showcase your business on WalesOnline by sponsoring an article.
Dominate the page with companion ads to increase brand awareness and promote offers encouraging
traffic to click through to your website.
Increase engagement and reach your target audience by placing your adverts next to relevant content to
differentiate your business from competitors.
Pricing
£580
Sponsored Articles
Rich Media Sponsored Articles
Rich Media Articles on WalesOnline
Quizzes, games & listicles are fantastic for campaign awareness, engaging with our social media audience and to provoke a reaction and interaction between our followers.
WalesOnline Sponsored Competition
Competitions incentivised with a great prize are proving extremely popular with our audience
maximising brand awareness and social engagement.
Plus three promotional posts on WalesOnline Facebook and three WalesOnline Tweets to extend the reach of your quiz or competition to our social audience.
Dominate the page with companion ads to increase brand awareness and promote offers encouraging traffic to click through to your website.
Pricing
£2,000
Pricing
£1,200
Reach a local audience with our Celtic titles and In Your Area Sections
WalesOnline In Your Area Takeovers
Sponsored Tweets
Facebook Special Offers/ Competitions Localised Options
In Your Area Index Page
5 Days fixed clickable skin
Merthyr Tydfil £125
Pontypridd £75
Cynon Valley £60
Blaenau Gwent £50
Bridgend £150
Rhondda £90
Facebook Page 7 Day Competition Likes
Merthyr Express £46 3,113
Pontypridd Observer £53 3,559
Glamorgan Gazette £53 3,555
Gwent Gazette £35 2,382
Rhondda Leader £120 8,040
Twitter Feed Sponsored Tweet Followers
Merthyr Express £25 2,124
Pontypridd Observer £16 1,409
Glamorgan Gazette £35 3,546
Rhondda Leader £28 2,350
1
A great targeting option for local online advertisers. You can now target a select group of our website users in a geographical area OR who have an interest in a geographical area, based on the news articles they choose to read.
Our WalesOnline visitor reads 2 or more articles on the same area over 2 weeks (i.e. City Centre) 2
That visitor is then added to an audience segment for that area 3
That audience segment can be targeted with your advert, anywhere on WalesOnline!
Target our audience based on keywords in articles. You can pick keywords based on your advertising strategy and your ads will be displayed around any articles containing those keywords.
Target your campaign
Geo & Re-Targeting
Where
* All areas subject to availability
Who Behavioural Targeting
What Contextual Targeting
Your adverts can be targeted based on age, gender, preferences and buying behaviours of our audience. You define the perfect customer – then reach people who have shown an active interest in relevant products or services.
Targeting provides
well qualified leads
Targeting limits
wastage in
campaigns
Only reach a highly engaged
and responsive audience
What's On is South Wales' essential entertainment platform, providing the ultimate event guide for the city, with an easy to use event planner
to see exactly what's going on and when.
Better targeting – Your advert will be seen by a more engaged & targeted audience who will be actively looking for businesses like yours.
Reaching a mobile audience – As well as the What's On desktop site, your advert will also appear on mobile and tablet versions. This allows
you to reach a socially active audience on the go.
Fixed position adverts – Our What's On fixed position adverts mean you don't share your advertising slot with other advertisers.
Do you have an event that needs
promoting?
What’s On
Advert Slot What’s On Pages Rate per Week
Sponsored Carousel All What’s On Pages £100
Sponsored Venue All What’s On Pages £75
Sponsored Event Large What’s On Homepage £75
Sponsored Event Video What’s On Homepage £75
Sponsored Event Small What’s On Homepage £50
Sponsored Event Category Category Page (i.e. Comedy) £30
Sponsored Restaurant All What’s On Pages £50 (Minimum 4 week campaign duration)
Featured Listing All What’s On Pages £15
Football Sponsorship
Stand alone digital products
Customers expect mobile friendly websites that are designed for touchscreen phones.
We will provide a basic mobile site for your business which can also work on desktop and tablet devices to give you online presence.
Don't lose customers, make your site more mobile friendly.
Basic M-Site
A great site to get you started
Advanced M-Site
A great site for conveying more information or adding additional features
M-Sites Don't have a mobile website? We can help...
£299 +VAT
per year
£499 +VAT
per year
After M-Site
Before M-Site
Shorthand
Engage consumers with rich content including images, videos and music to drive pageviews and time spent looking at your
business and its products and services.
Your Shorthand article can be shared on WalesOnline, your own website and social media.
Highly visual, fully responsive multimedia features
Pricing
£3,000
Hyper-local Targeting
Reach a local audience at the right time and right place, defined
down to relevant postcodes
With Pinpoint, you can deliver a targeted message to our audience – your potential customers – at a time that suits you!
So why not complement your current advertising with Pinpoint!
Appointment to Action
Use the timeliness of pinpoint to deliver prompts to action on
specific days, hours and minutes
Amplify/ extend other channels
Underpin national activity with
regional or local pinpoint to extend reach and drive response
Location Based Advertising at your Fingertips!
Cut through the noise and get your message seen even
on the lock screen
Marry the power of localisation and the reach provided by smartphones, to get your ads in front of the right audience at the right time.
For more information and case studies visit: http://pinpoint.trinitymirroradvertising.co.uk/site/
Packages Annual Fee Messages CPM over
Gold £1000 10,000 £0.095
Silver £500 4,000 £0.120
Bronze £300 2,000 £0.145
Testimonials
WEBSITE OF THE YEAR
for more information, contact your Media Wales sales representative
All prices quoted are exclusive of VAT
